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Project Proposal- Happy Green deSigns·
- Happy Green Farm Produce
- Happy Green Energy
- Happy Green Organic Restaurant
Content
Background
Rationale
Principle
Objectives
Logo
Locations
Organogram
Memberships
Business strategy and investment
Social value or CSR
Expected national and international supports
ConstraintsAnnexure I. Brief background activities & projects
Annexure II. Short-term and midterm goals
Annexure III. Happy Green team
Developed by
Sangay Rinchen - FOUNDER
Happy Green Group- Proposing for cooperative
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Background
It is widely recognized and accepted that national government and international organizations
cannot entirely resolve the problems of the economic and social development by themselves.
The role of the civil society is also crucial for success. For instance, rapidly increasing population
and youth unemployment problems in recent times sees an urgent need of a solution toaddress it before the raindrops form ponds and ponds form an ocean. Moreover our natural
resources are limited as only 8.2 % of our country is arable. So to youth in rural areas, life holds
limited options and to them the lifestyle is unattractive. Hence they flock to the urban areas
where lifestyles are glamorous and facilities are plenty.
So the only result is that youth who get to the urban areas are lef t with no choice but to work in
small jobs due to financial constraints, academic qualifications and lack of jobs. Thimphu city is
trod on with more footprints every hour, from different parts of the country in hope of a better
future. The capital city that was crowded only in the Sunday market a decade ago now is filled
with wandering youth in every nook and canny of the entire valley. It is also observed that almost every program either for the development of society or locality are created or
established by the government but af ter certain period of time when the project periods are
over, the people dont continue the work. It either is terminated due to weak participation or is
underutilized.
Witnessing such rapid changes in a society over a short period of time makes us, as youth feel
more energetic and gives us encouragement rather than worries, sadness or problems. In fact
we are happy and are deeply grateful to our king and the country for bringing our country to
this stage. Now we have enough manpower and people to work, be it in government,
corporations, private sectors or back at homes in the fields. The present situation of our
country creates endless opportunities for making a living with the farsighted government
policies and support. But it is only possible if we join our hands together with a vision of youth
innovation and partnership for development.
We shall now prove ourselves worth being born in this country where the sun of gross national
happiness shines and spreads through the world. We shall join together as friends, as a family
and as citizens of this country and prove ourselves and be somebody.
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Rationale
In our society; despite endless efforts by the government, we still feel programmed to be spoon
fed and be given jobs, look only for personal gain and dont know the value of public property.
We do not know how to create, maintain and share the ownership of the community assets and
common wealth.
Unemployment is a major problem in our country but we should not forget to consider the
problem even within the employed people. Discontentment and other unsatisfactory situations
among them creates drastic downfall of the outcome of individuals. So Happy Valley Green
cooperative will not only create employments but will also assure happy environment amongst
the employed youth in Bhutan. This would ultimately contribute to the Gross National
Happiness.
This project is proposing to establish a youth cooperative. It will base on the fundamental
principle of Cooperative with some necessary features making HGC a unique but essentialcooperative. This cooperative will venture into all areas of services and businesses areas as per
its interest and potential of members. Every member owns and will be responsible for the
success of the cooperative. The cooperative will be so named as Happy Green Cooperative
(HGC)
HGC as a first of its kind in the country, would like to establish an attractive and ideal platform
for the young professionals who know, can and are strongly motivated; and with their different
ways of thinking; the school of thought that we believe can successfully contribute to our co-
operatives and our countrys development and economic future. HGC as a youth co-op with
young hearts full of innovative views and fast reactions has come up with lot of different fields
and enterprises and would like to contribute to our socio economic and nation building as
stated in this proposal.
Principle
The main guiding principle of Happy Green Group will be based on the principle of
cooperatives. There are two principles that we follow. They are worker cooperative within the
members and also we function as a producer cooperative in relation to other businesses andfarmers groups.
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Objective
The main objective behind HGG is social benefits rather than monetary gains. The group will
only venture into businesses or activities that are eco-friendly and socially responsible in the
society. The Happy Green Group has the following objectives
1. To form a active partner to the Government and NGOs for the protection of
environment and promotion of the use of eco-friendly materials
2. To become one stop shop for all eco-friendly needs and informations
3. Generate employment to the youth and income for the farmers
4. Contribute to the reduction of rural urban migration by creating businesses in the rural
area
Our Logo
Description; Green color with other four elements of
nature
y Earth,
y water,
y f ire and
y Air
Location
Location place; Changlam square, Thimphu BHUTAN
1. Head off ice ;
The head office will be the centre to run all the business activities operated under the HGG.
Besides it will also function and execute two projects directly. The two projects are presentlyunder research and study. The projects are supported by some NGOs and also some
ministries and agencies. The two projects are Happy Green Energy and happy green andHappy Green composting Plant.
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Organogram
Departments/sections in HGG;
The Happy Green Group will initially be composed of four divisions depending on the nature of activities and talent of the members.
A, Happy Green deSigns
B, Happy Green Farm produce
C, Happy Renewable Energy
D, Happy Green organic restaurant
Happy Green Group(Coop-secretariat)
HAPPY GREEN
¶
HAPPY GREEN FARM
HAPPY GREEN
Owner members
Coop hired Management
Consultants/advisors
deSigns¶ Manager -is also owner member
Farm Manager
-is also owner member
Project Manager
-is also owner member
Owner members
Owner members
Finance and procurement Primary members
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Membership
Happy green Group (Coop) is a social entrepreneurship. Therefore in order to achieve our
ambitious social goals and objectives it is proposing for two types of membership as follows.
1. Primary members and
2. Volunteers / Nature lovers
Primary members
The success of Happy Green Group is partially dependent on the primary members. Primary
members could be any giant corporations or agencies or business community who wishes to or
else have a social value or mandatory institutional interest in preserving and promoting
environment while doing their business. For instance any giant manufacturing plant/factories
that derives or uses the natural resources as their main activity contributing to the
environmental degradation.
Membership fees; They can obtain their membership by paying annual fee of Rs. 50,000/-
Benefits; Primary members can derive the following benefits
1. Any materials produced will carry their company names and messages
2. Use Happy Green Group to produce and promote eco-friendly activities and products
3. 10% discount on any product purchase
Volunteers/ Nature lovers
Any individuals with their hobby or interest to protect nature or any activities contributing to
the protection of nature, development of environment and human welfare can become
member in this category. He/she can be environmental specialist or possessing any skills and
knowledge that can create or contribute or to promote the eco-friendly practices or activities of
the Group
Membership fees; They can obtain their membership by paying annual fee of Rs. 200/-
Benefits; This group of members can derive the following benefits
1. free access to any activities of the Happy Green deSigns
2. They can use Happy Green deSigns as their platform to create and initiate eco-friendly
materials and activities
3. 5% discount on any products purchase
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Business Strategy and Finance
HGG will follow the strategy of start small and grow big. In the beginning as a kick start to our
ambitious goal and objectives the group has launched Happy Green deSigns in which two types
of eco-bags are being produced and presently supplying to the market to substitute the plastic
carrying bags. It is produced with the support from RSPN and Clean Bhutan starring committeeand carries social messages such as CLEAN BHUTAN Lets DO it. The group would like to grow
and mature Happy green designs into a cottage farm that only produces and supplies cloth
bags and other eco-friendly packaging materials in the society. HGd would like to establish into
one stop shop f or all eco-f riendly needs.
HGD will also invest in the production of paper products and other textile products that will
substitute the use of synthetic product in the market.
The group is at present proposing for a SGP project form UNDP. This project is aiming to
establish a small cottage firm for recycling of plastics. The group is also proposing the BTF for a
similar supports to start a local cottage firms to produce eco-bags and packaging materials fromlocally available materials such as tree barks, bamboo, crop residuals etc
Financial source
Loans from financial institutions, Government grants and subsidies, projects and voluntary
contributions from the society
NOTE* however it is observed that group is not eligible for Bank loans as the group has no
permanent or fix assets as of now. Therefore the group is focusing more on the grants and
project based activities.
Finance and accounts management
The finance and procurement section located at the head office will maintain all the records,
keep accounts and bills of any activities, projects and businesses that the group undertakes. The
individual activity or project will maintain separate files and internal accounts. However the
final account will be one and will be operated by a joined account under three signatory
personal CEO, Project manager/assigned personal to the activity and account officer. The
investments to any activities should be well agreed and approved by 51 percent of the total
members.
The income so generated will be distributed in following ways;
1. Business Investment or further extension of existing business
2. Administrative burden
3. Staff salary
4. Loan repayments
5. Any other cost
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Marketing/Advertisements and Promotional/awareness programs
The biggest asset of the Happy Green Group is its Members. All the members are very
talented and are socially very active. Almost all the members are Actress/ors, singers, Musicians
and theatre artists. The group will take the advantage of the members talents and will promote
our goods, services and activities through various forms of advocacy campaigns, documentaryvideos, musical shows and videos and TV spots
NOTE* once all the enterprises starts to function the group would like to kick start a grand expo
at the clock tower, Thimphu for a duration of two days to showcase and to display our products
and activities to the general public. The group shall also promote our products through National
televisions in the form of small documentary ads, TV spots and Musical videos.
The advertisements will also be done through print Medias in the form of inserts, brochures
and pamphlets
Happy Green Group in future would have our own monthly or bi-monthly newsletters
depending on the success of the group
Social Value
As a social entrepreneurship and a corporate social responsibility Happy Green Group will fully
dedicate our works for the production, promotion and the use of eco friendly products and
activities only. Happy Green deSigns shall strongly collaborate with the relevant agencies to
carter to the need of the society in a most eco friendly manner in any field of any activities
Community level and individual families
The group shall to link with the farmers cooperatives and groups in tackling different issues in
different parts of the country. For instance we are in the process of collaborating with the
Organic vegetable growers from Paro and thimphu Dzongkhag. The National Organic Program
under the MoAF has agreed to support and organize the linkage
Orphans and Childrens with a special need
The group with a happy brand name will constantly work for and dedicate our efforts for the
wider spread of HAPPINESS to every individuals and communities. Childrens are our main focusand shall give high priority. We have already identified two brothers Jigmi and Karma of age 3
and 6 respectively in Thimphu lower market as our first child the group shall adopt and give
necessary child care and development. The group will develop a scheme and programs to
support more such childrens in the future. The group will groom these childrens with
appropriate knowledge, skills and trainings from the very beginning so that they can become
our future owner members
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*S pecial employment
T he Happy green design will give special employments to
the disables and rehab people for certain activities and
project on the contact basis.
Our present Products and activities
Activities;
The group at this point of time is working more on the documentations and development of
projects and proposals for grants and supports. We are also looking for a suitable location for
the office and shops. Indeed we are looking for a possibility of land lease somewhere around
capital to locate and establish our activities. The group is actively building institutional linkages
and also making social and economic relationships wi
th differen
tstakeholders and agencies.
As of now only one enterprise i.e. Happy Green deSigns has started to function it has started to
supply eco bags in the market. Eco-bags are our pride as it is friendly with Nature and are the
first of its kind in the market. Through this we would like to make changes by CREATING
CHANGE in the market! It is produced by using eco friendly methods and materials
There are three samples of bags/products that Happy Green deSigns is supply to the market.
1. Bag standard size type 1 quality cloth, print one color white and black, reusable and
washable, Supported by RSPN
2. Bag standard size type 2 quality Jute, print one color black and white, reusable and
more durable, supported by RSPN
3. Bag standard size type 3 - quality cotton with two side permanent color print, re usable
and washable, Funded by SNV, NOP MoAF, designed and produced by Happy Green
Designs
Usage of the bags;
Our printed eco bags are ideal for trade shows, environmental programs, fund raisers,
giveaways, grocery stores, promotional packages and much more
One can take advantage of the generous imprint areas on the bag and turn your brand into
walking ad with these reusable shopping bags. The bag will carry the environmental messages
and other relevant slogans that you may pass to the general public.
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Expected National and international supports
1. Royal Government of Bhutan
2. All the Ministries; particularly agencies under MoAF, MoEA etc
3. NGOs RSPN, YDF, Tarayana Found.,
4. International organizations and agencies - Save the childrenBhutan office, SNV,
Bhutan-Canada foundations, UNDP, etc
5. Giant companies and corporations Tashi group, Pelden companies, Karma factories,
etc
Constraints;
T he group as of now has constrained my many factors are still a fledging youth group.Following are considered to be some of the most important factors
1. Lack of capital or seed funds to start the activities and run the office
2. Lack of professional or qualified and trained members
3. Lack of cooperative office to register as of now
4. Lack of long term project partners
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Annexure 1. Brief background of activities in each department
A, Happy Green organic restaurant
Located in the core of the capital town, Changlam square It is in the existing Lingshays¶
restaurant. We would like to convert this business by into a organic food and drink restaurant.The group has already discussed with the agencies under Ministry of Agriculture and Forest ±
National Organic Program and they have agreed to support the activity. We would like to focusto all classes of customers ranging from tourists, official dinners, and caterings and also will be
open for daily customers from 8:00 to 11:00 X 7 days a week
B, Happy Green deSigns;
The group is already supplying eco bags to the market with the support from RSPN. we are
supplying Jute and cotton vegetable shopping bags at the CFM at affordable price on Fridays¶,Saturdays¶, and Sundays¶.
We would like to increases our business and establish this business into one stop shop for all
eco-needs. This may includes eco-friendly shopping bags for all purpose, green-package/kids for meetings, conferences and seminars and workshops. Please refer to table of goals and time line.
The group also receives supports from some NGOs, individuals and also some ministries as of
now.
B, Happy Green Farm produce;
1, Happy Organic shop
2, Happy Foods potato intermediates
C, Happy Renewable Energy;
1, Happy Green Energy solar technologies and products
2, Happy Green compost plant Serbithang, Thimphu
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Annexure II. Plans and projects under each section till 2015
OR short and Midterm goals
Sl.No. Section/department Activity/programs & projects Expected supports & donors Timef rame
Remarks
1 Happy Green
deSigns
Supply different Eco-Bags
to all 20 Dzongkhags and
business community at
affordable price. Establish
one stop shop for all eco-
needs
Establish plastic recycling
cottage firm
Establish local cottage firm
for eco-bag production
from locally available
materials
RSPN, MoEA, some business
communities and agencies
UNDP-SGP
BTF, MoAF, City Corporation
By the
end of
2010
End of
2011
End of
2012
Looking for appropr
agents and member
Dzongkhags
Had first meeting w
the National Dire
and in the process
proposal developm
and necessary resea
Appropriate inqui
and studies
underway
2 Happy Green Farm
Produce
Open organic store/shop 7
X24 service in Thimphu
Start potato intermediate
processing unit in Thimphu
to supply different value
added potato products &
intermediates to the
market
Establish appropriate food
processing units in
potential rural areas
Form into a strong
agriculture cooperative
and target for outside
market the cooperative
will also venture into non
agricultural products such
as textiles and handicraf ts
Some agencies and
departments under MoAF
Agencies and projects under
MoAF
MoAF, MoLHR and some
NGOs
MoEA, MoAF etc
By the
end of
2010
By early
2011
By end of
2012
By 2013
Had meetings w
some of the orga
growers in Paro
Tottokha
Had some meet
and talks with DAMC
Identified Poten
Dzongkhags Tsira
Punakha, Gasa and
least one in each
be started
Start study
research by early 20
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3 Happy Green Energy Supply of alternative
energy in the country.
More focus on solar
energy harvesting
technologies
Present the study and
findings to the
Government and relevant
agencies & stakeholders
We are focusing on solar
water heaters. Supply
solar water heaters to at
least government houses
and structures in Thimphu
DHI, MoEF, some NGOs
DHI, MoEA
DHI for special kind of loans
to finance the project
Complete
feasibility
studies
by end of
2010
Early
2011
By the
end of
2011
Research studies
consultation wo
underway. DHI
verbally agreed
support the study
Studies and resea
works are underway
4 Happy Green
Composting plant
Start composting in
Serbithang in continuation
with the NOP project. At
present only green waste
from the CFM is taken to
the site.
Extension of existing
site/plant. Increase the
collection site and target
from the whole of
Thimphu city green waste
NOP - MoAF
City corporation and some
NGOs
By end of
2010
By the
early
2010
Had some meet
and understand
with the NOP Natio
coordinator. We
also talk to so
potential markets
our compost manur
Work for home
home collection
both green and a
plastic wastes
recycling
5 Happy green organic
restaurant Location in changlam
square, Thimphu. It will
start operating and
generating income and pay
back the loans while it will
also sustain the office rent
and other expenses for the
group
NOP MoAF for certification
and promotion
Start by
August
end,
2010
Processing for lo
and necess
formalities to st
Marketing has alre
begin within the ci
of tour guides and
offices
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Annexure III.
Happy Green Group team
OR Human resources
The Happy Green Group has a small yet efficient team of staff working under it.
As a cost effective strategy the staffs undertakes multitasking
1, Ms. Sangay Rinchen
Founder and CEO
2, Ms. Pema Drukpa
-GM
3,Ms. Deki selden
Co-Founder & Manager - HGd
4, Mr. Wangchuk
Manager - HGFP
5, Mr. Pema Tshewang
Owner member Marketing Officer
6, Ms. Tandin Zangmo
Owner Member office secretariat
7,M
s.
ChokiOwner Member - HGd
8,Ms. Dechen Zam
-Coop secretariat
Contact address * T emporary
Sangay Rinchen - Founder
Happy Green GroupContact# 17709822/17723844
Email: [email protected] / [email protected]
Web: happygreengroup.com*under construction
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