Project- group for cooperative

8/9/2019 Project- group for cooperative

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Project Proposal- Happy Green deSigns·

- Happy Green Farm Produce

- Happy Green Energy

- Happy Green Organic Restaurant

Content

Background

Rationale

Principle

Objectives

Logo

Locations

Organogram

Memberships

Business strategy and investment

Social value or CSR

Expected national and international supports

ConstraintsAnnexure I. Brief background activities & projects

Annexure II. Short-term and midterm goals

Annexure III. Happy Green team

Developed by

Sangay Rinchen - FOUNDER

Happy Green Group- Proposing for cooperative



Background

It is widely recognized and accepted that national government and international organizations

cannot entirely resolve the problems of the economic and social development by themselves.

The role of the civil society is also crucial for success. For instance, rapidly increasing population

and youth unemployment problems in recent times sees an urgent need of a solution toaddress it before the raindrops form ponds and ponds form an ocean. Moreover our natural

resources are limited as only 8.2 % of our country is arable. So to youth in rural areas, life holds

limited options and to them the lifestyle is unattractive. Hence they flock to the urban areas

where lifestyles are glamorous and facilities are plenty.

So the only result is that youth who get to the urban areas are lef t with no choice but to work in

small jobs due to financial constraints, academic qualifications and lack of jobs. Thimphu city is

trod on with more footprints every hour, from different parts of the country in hope of a better

future. The capital city that was crowded only in the Sunday market a decade ago now is filled

with wandering youth in every nook and canny of the entire valley. It is also observed that almost every program either for the development of society or locality are created or

established by the government but af ter certain period of time when the project periods are

over, the people dont continue the work. It either is terminated due to weak participation or is

underutilized.

Witnessing such rapid changes in a society over a short period of time makes us, as youth feel

more energetic and gives us encouragement rather than worries, sadness or problems. In fact

we are happy and are deeply grateful to our king and the country for bringing our country to

this stage. Now we have enough manpower and people to work, be it in government,

corporations, private sectors or back at homes in the fields. The present situation of our

country creates endless opportunities for making a living with the farsighted government

policies and support. But it is only possible if we join our hands together with a vision of youth

innovation and partnership for development.

We shall now prove ourselves worth being born in this country where the sun of gross national

happiness shines and spreads through the world. We shall join together as friends, as a family

and as citizens of this country and prove ourselves and be somebody.



Rationale

In our society; despite endless efforts by the government, we still feel programmed to be spoon

fed and be given jobs, look only for personal gain and dont know the value of public property.

We do not know how to create, maintain and share the ownership of the community assets and

common wealth.

Unemployment is a major problem in our country but we should not forget to consider the

problem even within the employed people. Discontentment and other unsatisfactory situations

among them creates drastic downfall of the outcome of individuals. So Happy Valley Green

cooperative will not only create employments but will also assure happy environment amongst

the employed youth in Bhutan. This would ultimately contribute to the Gross National

Happiness.

This project is proposing to establish a youth cooperative. It will base on the fundamental

principle of Cooperative with some necessary features making HGC a unique but essentialcooperative. This cooperative will venture into all areas of services and businesses areas as per

its interest and potential of members. Every member owns and will be responsible for the

success of the cooperative. The cooperative will be so named as Happy Green Cooperative

(HGC)

HGC as a first of its kind in the country, would like to establish an attractive and ideal platform

for the young professionals who know, can and are strongly motivated; and with their different

ways of thinking; the school of thought that we believe can successfully contribute to our co-

operatives and our countrys development and economic future. HGC as a youth co-op with

young hearts full of innovative views and fast reactions has come up with lot of different fields

and enterprises and would like to contribute to our socio economic and nation building as

stated in this proposal.

Principle

The main guiding principle of Happy Green Group will be based on the principle of

cooperatives. There are two principles that we follow. They are worker cooperative within the

members and also we function as a producer cooperative in relation to other businesses andfarmers groups.



Objective

The main objective behind HGG is social benefits rather than monetary gains. The group will

only venture into businesses or activities that are eco-friendly and socially responsible in the

society. The Happy Green Group has the following objectives

1. To form a active partner to the Government and NGOs for the protection of

environment and promotion of the use of eco-friendly materials

2. To become one stop shop for all eco-friendly needs and informations

3. Generate employment to the youth and income for the farmers

4. Contribute to the reduction of rural urban migration by creating businesses in the rural

area

Our Logo

Description; Green color with other four elements of

nature

y Earth,

y water,

y f ire and

y Air

Location

Location place; Changlam square, Thimphu BHUTAN

1. Head off ice ;

The head office will be the centre to run all the business activities operated under the HGG.

Besides it will also function and execute two projects directly. The two projects are presentlyunder research and study. The projects are supported by some NGOs and also some

ministries and agencies. The two projects are Happy Green Energy and happy green andHappy Green composting Plant.



Organogram

Departments/sections in HGG;

The Happy Green Group will initially be composed of four divisions depending on the nature of activities and talent of the members.

A, Happy Green deSigns

B, Happy Green Farm produce

C, Happy Renewable Energy

D, Happy Green organic restaurant

Happy Green Group(Coop-secretariat)

HAPPY GREEN

¶

HAPPY GREEN FARM

HAPPY GREEN

Owner members

Coop hired Management

Consultants/advisors

deSigns¶ Manager -is also owner member

Farm Manager

-is also owner member

Project Manager

-is also owner member

Owner members

Owner members

Finance and procurement Primary members



Membership

Happy green Group (Coop) is a social entrepreneurship. Therefore in order to achieve our

ambitious social goals and objectives it is proposing for two types of membership as follows.

1. Primary members and

2. Volunteers / Nature lovers

Primary members

The success of Happy Green Group is partially dependent on the primary members. Primary

members could be any giant corporations or agencies or business community who wishes to or

else have a social value or mandatory institutional interest in preserving and promoting

environment while doing their business. For instance any giant manufacturing plant/factories

that derives or uses the natural resources as their main activity contributing to the

environmental degradation.

Membership fees; They can obtain their membership by paying annual fee of Rs. 50,000/-

Benefits; Primary members can derive the following benefits

1. Any materials produced will carry their company names and messages

2. Use Happy Green Group to produce and promote eco-friendly activities and products

3. 10% discount on any product purchase

Volunteers/ Nature lovers

Any individuals with their hobby or interest to protect nature or any activities contributing to

the protection of nature, development of environment and human welfare can become

member in this category. He/she can be environmental specialist or possessing any skills and

knowledge that can create or contribute or to promote the eco-friendly practices or activities of

the Group

Membership fees; They can obtain their membership by paying annual fee of Rs. 200/-

Benefits; This group of members can derive the following benefits

1. free access to any activities of the Happy Green deSigns

2. They can use Happy Green deSigns as their platform to create and initiate eco-friendly

materials and activities

3. 5% discount on any products purchase



Business Strategy and Finance

HGG will follow the strategy of start small and grow big. In the beginning as a kick start to our

ambitious goal and objectives the group has launched Happy Green deSigns in which two types

of eco-bags are being produced and presently supplying to the market to substitute the plastic

carrying bags. It is produced with the support from RSPN and Clean Bhutan starring committeeand carries social messages such as CLEAN BHUTAN Lets DO it. The group would like to grow

and mature Happy green designs into a cottage farm that only produces and supplies cloth

bags and other eco-friendly packaging materials in the society. HGd would like to establish into

one stop shop f or all eco-f riendly needs.

HGD will also invest in the production of paper products and other textile products that will

substitute the use of synthetic product in the market.

The group is at present proposing for a SGP project form UNDP. This project is aiming to

establish a small cottage firm for recycling of plastics. The group is also proposing the BTF for a

similar supports to start a local cottage firms to produce eco-bags and packaging materials fromlocally available materials such as tree barks, bamboo, crop residuals etc

Financial source

Loans from financial institutions, Government grants and subsidies, projects and voluntary

contributions from the society

NOTE* however it is observed that group is not eligible for Bank loans as the group has no

permanent or fix assets as of now. Therefore the group is focusing more on the grants and

project based activities.

Finance and accounts management

The finance and procurement section located at the head office will maintain all the records,

keep accounts and bills of any activities, projects and businesses that the group undertakes. The

individual activity or project will maintain separate files and internal accounts. However the

final account will be one and will be operated by a joined account under three signatory

personal CEO, Project manager/assigned personal to the activity and account officer. The

investments to any activities should be well agreed and approved by 51 percent of the total

members.

The income so generated will be distributed in following ways;

1. Business Investment or further extension of existing business

2. Administrative burden

3. Staff salary

4. Loan repayments

5. Any other cost



Marketing/Advertisements and Promotional/awareness programs

The biggest asset of the Happy Green Group is its Members. All the members are very

talented and are socially very active. Almost all the members are Actress/ors, singers, Musicians

and theatre artists. The group will take the advantage of the members talents and will promote

our goods, services and activities through various forms of advocacy campaigns, documentaryvideos, musical shows and videos and TV spots

NOTE* once all the enterprises starts to function the group would like to kick start a grand expo

at the clock tower, Thimphu for a duration of two days to showcase and to display our products

and activities to the general public. The group shall also promote our products through National

televisions in the form of small documentary ads, TV spots and Musical videos.

The advertisements will also be done through print Medias in the form of inserts, brochures

and pamphlets

Happy Green Group in future would have our own monthly or bi-monthly newsletters

depending on the success of the group

Social Value

As a social entrepreneurship and a corporate social responsibility Happy Green Group will fully

dedicate our works for the production, promotion and the use of eco friendly products and

activities only. Happy Green deSigns shall strongly collaborate with the relevant agencies to

carter to the need of the society in a most eco friendly manner in any field of any activities

Community level and individual families

The group shall to link with the farmers cooperatives and groups in tackling different issues in

different parts of the country. For instance we are in the process of collaborating with the

Organic vegetable growers from Paro and thimphu Dzongkhag. The National Organic Program

under the MoAF has agreed to support and organize the linkage

Orphans and Childrens with a special need

The group with a happy brand name will constantly work for and dedicate our efforts for the

wider spread of HAPPINESS to every individuals and communities. Childrens are our main focusand shall give high priority. We have already identified two brothers Jigmi and Karma of age 3

and 6 respectively in Thimphu lower market as our first child the group shall adopt and give

necessary child care and development. The group will develop a scheme and programs to

support more such childrens in the future. The group will groom these childrens with

appropriate knowledge, skills and trainings from the very beginning so that they can become

our future owner members



*S pecial employment

T he Happy green design will give special employments to

the disables and rehab people for certain activities and

project on the contact basis.

Our present Products and activities

Activities;

The group at this point of time is working more on the documentations and development of

projects and proposals for grants and supports. We are also looking for a suitable location for

the office and shops. Indeed we are looking for a possibility of land lease somewhere around

capital to locate and establish our activities. The group is actively building institutional linkages

and also making social and economic relationships wi

th differen

tstakeholders and agencies.

As of now only one enterprise i.e. Happy Green deSigns has started to function it has started to

supply eco bags in the market. Eco-bags are our pride as it is friendly with Nature and are the

first of its kind in the market. Through this we would like to make changes by CREATING

CHANGE in the market! It is produced by using eco friendly methods and materials

There are three samples of bags/products that Happy Green deSigns is supply to the market.

1. Bag standard size type 1 quality cloth, print one color white and black, reusable and

washable, Supported by RSPN

2. Bag standard size type 2 quality Jute, print one color black and white, reusable and

more durable, supported by RSPN

3. Bag standard size type 3 - quality cotton with two side permanent color print, re usable

and washable, Funded by SNV, NOP MoAF, designed and produced by Happy Green

Designs

Usage of the bags;

Our printed eco bags are ideal for trade shows, environmental programs, fund raisers,

giveaways, grocery stores, promotional packages and much more

One can take advantage of the generous imprint areas on the bag and turn your brand into

walking ad with these reusable shopping bags. The bag will carry the environmental messages

and other relevant slogans that you may pass to the general public.



Expected National and international supports

1. Royal Government of Bhutan

2. All the Ministries; particularly agencies under MoAF, MoEA etc

3. NGOs RSPN, YDF, Tarayana Found.,

4. International organizations and agencies - Save the childrenBhutan office, SNV,

Bhutan-Canada foundations, UNDP, etc

5. Giant companies and corporations Tashi group, Pelden companies, Karma factories,

etc

Constraints;

T he group as of now has constrained my many factors are still a fledging youth group.Following are considered to be some of the most important factors

1. Lack of capital or seed funds to start the activities and run the office

2. Lack of professional or qualified and trained members

3. Lack of cooperative office to register as of now

4. Lack of long term project partners



Annexure 1. Brief background of activities in each department

A, Happy Green organic restaurant

Located in the core of the capital town, Changlam square It is in the existing Lingshays¶

restaurant. We would like to convert this business by into a organic food and drink restaurant.The group has already discussed with the agencies under Ministry of Agriculture and Forest ±

National Organic Program and they have agreed to support the activity. We would like to focusto all classes of customers ranging from tourists, official dinners, and caterings and also will be

open for daily customers from 8:00 to 11:00 X 7 days a week

B, Happy Green deSigns;

The group is already supplying eco bags to the market with the support from RSPN. we are

supplying Jute and cotton vegetable shopping bags at the CFM at affordable price on Fridays¶,Saturdays¶, and Sundays¶.

We would like to increases our business and establish this business into one stop shop for all

eco-needs. This may includes eco-friendly shopping bags for all purpose, green-package/kids for meetings, conferences and seminars and workshops. Please refer to table of goals and time line.

The group also receives supports from some NGOs, individuals and also some ministries as of

now.

B, Happy Green Farm produce;

1, Happy Organic shop

2, Happy Foods potato intermediates

C, Happy Renewable Energy;

1, Happy Green Energy solar technologies and products

2, Happy Green compost plant Serbithang, Thimphu



Annexure II. Plans and projects under each section till 2015

OR short and Midterm goals

Sl.No. Section/department Activity/programs & projects Expected supports & donors Timef rame

Remarks

1 Happy Green

deSigns

Supply different Eco-Bags

to all 20 Dzongkhags and

business community at

affordable price. Establish

one stop shop for all eco-

needs

Establish plastic recycling

cottage firm

Establish local cottage firm

for eco-bag production

from locally available

materials

RSPN, MoEA, some business

communities and agencies

UNDP-SGP

BTF, MoAF, City Corporation

By the

end of

2010

End of

2011

End of

2012

Looking for appropr

agents and member

Dzongkhags

Had first meeting w

the National Dire

and in the process

proposal developm

and necessary resea

Appropriate inqui

and studies

underway

2 Happy Green Farm

Produce

Open organic store/shop 7

X24 service in Thimphu

Start potato intermediate

processing unit in Thimphu

to supply different value

added potato products &

intermediates to the

market

Establish appropriate food

processing units in

potential rural areas

Form into a strong

agriculture cooperative

and target for outside

market the cooperative

will also venture into non

agricultural products such

as textiles and handicraf ts

Some agencies and

departments under MoAF

Agencies and projects under

MoAF

MoAF, MoLHR and some

NGOs

MoEA, MoAF etc

By the

end of

2010

By early

2011

By end of

2012

By 2013

Had meetings w

some of the orga

growers in Paro

Tottokha

Had some meet

and talks with DAMC

Identified Poten

Dzongkhags Tsira

Punakha, Gasa and

least one in each

be started

Start study

research by early 20



3 Happy Green Energy Supply of alternative

energy in the country.

More focus on solar

energy harvesting

technologies

Present the study and

findings to the

Government and relevant

agencies & stakeholders

We are focusing on solar

water heaters. Supply

solar water heaters to at

least government houses

and structures in Thimphu

DHI, MoEF, some NGOs

DHI, MoEA

DHI for special kind of loans

to finance the project

Complete

feasibility

studies

by end of

2010

Early

2011

By the

end of

2011

Research studies

consultation wo

underway. DHI

verbally agreed

support the study

Studies and resea

works are underway

4 Happy Green

Composting plant

Start composting in

Serbithang in continuation

with the NOP project. At

present only green waste

from the CFM is taken to

the site.

Extension of existing

site/plant. Increase the

collection site and target

from the whole of

Thimphu city green waste

NOP - MoAF

City corporation and some

NGOs

By end of

2010

By the

early

2010

Had some meet

and understand

with the NOP Natio

coordinator. We

also talk to so

potential markets

our compost manur

Work for home

home collection

both green and a

plastic wastes

recycling

5 Happy green organic

restaurant Location in changlam

square, Thimphu. It will

start operating and

generating income and pay

back the loans while it will

also sustain the office rent

and other expenses for the

group

NOP MoAF for certification

and promotion

Start by

August

end,

2010

Processing for lo

and necess

formalities to st

Marketing has alre

begin within the ci

of tour guides and

offices



Annexure III.

Happy Green Group team

OR Human resources

The Happy Green Group has a small yet efficient team of staff working under it.

As a cost effective strategy the staffs undertakes multitasking

1, Ms. Sangay Rinchen

Founder and CEO

2, Ms. Pema Drukpa

-GM

3,Ms. Deki selden

Co-Founder & Manager - HGd

4, Mr. Wangchuk

Manager - HGFP

5, Mr. Pema Tshewang

Owner member Marketing Officer

6, Ms. Tandin Zangmo

Owner Member office secretariat

7,M

s.

ChokiOwner Member - HGd

8,Ms. Dechen Zam

-Coop secretariat

Contact address * T emporary

Sangay Rinchen - Founder

Happy Green GroupContact# 17709822/17723844

Email: [email protected] / [email protected]

Web: happygreengroup.com*under construction

Project- group for cooperative

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