From Voices to Product - Market Research in Social media for
product management
Shaul Zohar, Meidata CEO and Evolita Chief Data Officer
Market Research and Product Management
Market research supports decision making process
Market Size
What customers/users want?
Competitors
Trends in my market Leading Products
Social Media is only one form of Market Research
Market Research
Internet Survey
Financial Reports
Social Media
Conference
Experts
Social Media is only one form of Market Research
Market Research
Internet Survey
Financial Reports
Social Media
Conference
Experts
Good value for money
Labeled Parts
Good Instructions
More storage shelves needed
Roof does not always
fit
Good design
Water tight
Very easy to
assemble Sturdy
Customer Reviews
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High
Low High
Inte
nsi
ty o
f Fe
elin
gs
Environment
Storable
Design
Safety Child’s Comfort
Price
Age Versatility
Convenient
Number of appearances
Customer Reviews
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