7172019 (Part 2) Purpose Driven Capitalism
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Page 45wwwsdbjcomSAN DIEGO BUSINESS JOURNAL - Special ReportOctober 5 2015
Nomination DeadlineDecember 7 2015
This event recognizes our local industry leadersrsquo great
achievements within their companies and in the community The
winnersand 1047297nalists are lauded for demonstrating determination and insight
yielding huge successes for their organizations These executives have taken the
lead in driving their businesses and the local economy The San Diego Business Journal
honors these CEOs by hosting an exclusive reception and awards program to honor
the winners 1047297nalists and guests
An independent panel of judges will select winners in the following categories
Public Company (publicly traded) bull Privately held Company
Nonpro1047297t Organization (eg 501(c)3) bull Business Nonpro1047297t (eg credit union)
Government Agency bull Family-Owned Business bull Education
Nomination Deadline December 7 2015
You may nominate or order tickets online at wwwsdbjcombizevents Ticket price includes a 26-week subscription to the San Diego Business Journal ($1500 allocated to the subscription)
Current subscribers may gift their 26-week subscription to a colleague
Event Information Contact the Events Department at 8582776695
ThursdayJanuary 28 2016
400 - 500 pm Networking500 - 600 pm Awards Program
600 - 700 pm Networking
Special Awards Reception with
hosted hors doeuvres and cash bar
SAN DIEGO BUSINESS JOURNALrsquoS 9TH ANNUAL
MOST ADMIRED
CEO AWARDS
Presented by
Reserve your space today atwwwsdbjcombizevents
Ticket price includes a 26-week subscription to the San Diego Business Journal ($1500 allocated to the subscription)
Current subscribers may gift their 26-week subscription to a colleague
Event Information Contact the Events Department at8582776695
PRESENTS
2016 Economic TrendsEvent
Thursday January 7 2016
Paradise Point Resort amp Spa1404 Vacation Road San Diego 92109
700 - 730 am RegistrationNetworking730 am Breakfast
800 - 1000 am Program
Breakfast will be served
from page 47
Capitalism
A recent example of empathy andemployee engagement put into practicecomes from Howard Schultz CEO ofStarbucks who has a 91 percent approv-al rating by employees according to aGlassdoor survey In a memo sent bySchultz to address the effects of the stockmarket plunge in late August he wrote
to his employees encouraging them toshow special concern for consumers andto remember that success as a company isnot an entitlement but earned every dayHe went on to coach employees to main-tain sensitivity to customerrsquos feelings andto work as a team to exceed customerexpectations Regardless of onersquos feelingsabout why Schultz wrote the memo em-ployee engagement and customer loyaltyare responsibilities and privileges Schultzdoes not take lightly or for granted
Examples of local companies with ahigh emotional intelligence aptitude andfocused strategy on people planet andpro1047297t include Barney amp Barney whogive their employees generous Volunteer
Time Off (VTO) to contribute to thecommunity Sempra Energy a championof sustainability practices through theirlow-carbon business model and MissionFederal Credit Union who for years hassupported numerous nonpro1047297t partnersgiving of their time talent and treasure
If by now yoursquore not sold on the strat-egy of people planet and pro1047297t therersquosa strong possibility your customers andemployees are Consider the possiblerami1047297cations of implementing a CSR
strategy to your new or existing businessmodel Your employees feel irreplace-able regarded as assets with high valuecontributions your customer feels deeplyconnected to your brand because of yourunique investment in their situation andneeds and your business is making lessof an environmental footprint If any ofthese outcomes do not sound desirable toyou keep doing business as usual How-ever the rising tide of business is headedin an entirely different direction whereldquobusiness as usualrdquo is about to take on awhole new meaning
Shannon McCrary is founder ofAmericarsquos Kindest City which consults onCorporate Social Responsibility
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