(Part 2) Purpose Driven Capitalism
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Page 45 www.sdbj.com SAN DIEGO BUSINESS JOURNAL - Special Report October 5, 2015 Nomination Deadline: December 7, 2015! This event recognizes our local industry leaders’ great achievements within their companies and in the community. The winnersand nalists are lauded for demonstrating determinatio n and i nsight yielding huge successes for their organizations. These executives have taken the lead in driving their businesses and the local economy . The San Diego Business Journal honors these CEOs by hosting an exclusive reception and award s program to honor the winners, nalists and guests. An independent panel of judges will select winners in the following categories: Public Company (publicly traded) • Privately held Company Nonprot Organiza tion (e.g., 501(c)3) • Business Nonprot (e.g., credit union) Government Agency • Family-Owned Business • Education Nomination Deadline: December 7, 2015 Y ou may nominate or order tickets online at www.sdbj.com/bizevents/ Ticket price includes a 26-week subscription to the San Diego Busin ess Journal ($15.00 allocated to the subscription ). Current subscribers may gift their 26-week subscription to a colleague. Event Information: Contact the Events Department at 858.277.6695 Thursday January 28, 2016 4:00 - 5:00 p.m. Networking 5:00 - 6:00 p.m. Awards Program 6:00 - 7:00 p.m. Networking Special Awards Reception with hosted hors d'oeuvres and cash bar SAN DIEGO BUSINESS JOURN AL ’S 9TH ANNUAL MOST ADMIRED CEO AWARDS Presented by Reserve your space today at www.sdbj.com/bizevents Ticket price includes a 26-week subscription to the San Diego Business Journal ($15.00 allocated to the subscription). Current subscribers may gift their 26-week subscription to a colleague. Event Information: Contact the Events Department at 858.277.6695 PRESENTS 2016 Economic T rends Event Thursday, January 7, 2016 Paradise Point Resort & Spa 1404 Vacation Road, San Diego 92109 7:00 - 7:30 a.m. Registration/Networking 7:30 a.m. Breakfast 8:00 - 10:00 a.m. Program Breakfast will be served from page 47 Capitalism: A recent example of empathy and employee engagement put into practice comes from Howard Schultz, CEO of Starbucks, who has a 91 percent approv- al rating by employees, according to a Glassdoor survey . In a memo sent by Schultz to address the effects of the stock market plunge in late August, he wrote to his employees, encouraging them to show special concern for consumers and to remember that success as a company is not an entitlement but earned every day . He went on to coach employees to main- tain sensitivity to customer’s feelings and to work as a team to exceed customer expectations . Regardless of one’s feelings about why Schultz wrote the memo, em- ployee engagement and customer loyalty are responsibilities and privileges Schultz does not take lightly or for granted. Examples of local companies with a high emotional intelligence aptitude and focused strategy on people, planet and prot include: Barney & Barney, who give their employees generous Volunteer Time Off (VTO) to contribute to the community; Sempra Energy, a champion of sustainability practices through their low-carbon business model; and Mission Federal Credit Union , who for years has supported numerous nonprot partners, giving of their time, talent and treasure. If by now you’ re not sold on the strat- egy of people, planet, and prot, there’s a strong possibility your customers and employees are. Consider the possible ramications of implementing a CSR strategy to your new or existing business model: Your employees feel irreplace- able , regarded as assets with high value contributions; your customer feels deeply connected to your brand because of your unique investment in their situation and needs; and your business is making less of an environmental footprint. If any of these outcomes do not sound desirable to you, keep doing business as usual. How- ever, the rising tide of business is headed in an entirely different direction, where “business as usual” is about to take on a whole new meaning. Shannon McCrar y is founder of America’s Kindest City, which consults on Corporate Social Responsibility . ONLINE Breaking news: Posted as it happens on our website. Visit www.sdbj.com Daily email update: Delivered to your inbox every business day. Sign up @ www.sdbj.com/ enews.asp NEWSROOM News tips and story ideas: Email us at [email protected] or visit our website, sdbj. com and click contact us. Guest Commentary and corrections: Nels Jensen, Editor in Chief, njensen@ sdbj.com FREQUENTL Y REQUESTED
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Transcript of (Part 2) Purpose Driven Capitalism
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Page 45wwwsdbjcomSAN DIEGO BUSINESS JOURNAL - Special ReportOctober 5 2015
Nomination DeadlineDecember 7 2015
This event recognizes our local industry leadersrsquo great
achievements within their companies and in the community The
winnersand 1047297nalists are lauded for demonstrating determination and insight
yielding huge successes for their organizations These executives have taken the
lead in driving their businesses and the local economy The San Diego Business Journal
honors these CEOs by hosting an exclusive reception and awards program to honor
the winners 1047297nalists and guests
An independent panel of judges will select winners in the following categories
Public Company (publicly traded) bull Privately held Company
Nonpro1047297t Organization (eg 501(c)3) bull Business Nonpro1047297t (eg credit union)
Government Agency bull Family-Owned Business bull Education
Nomination Deadline December 7 2015
You may nominate or order tickets online at wwwsdbjcombizevents Ticket price includes a 26-week subscription to the San Diego Business Journal ($1500 allocated to the subscription)
Current subscribers may gift their 26-week subscription to a colleague
Event Information Contact the Events Department at 8582776695
ThursdayJanuary 28 2016
400 - 500 pm Networking500 - 600 pm Awards Program
600 - 700 pm Networking
Special Awards Reception with
hosted hors doeuvres and cash bar
SAN DIEGO BUSINESS JOURNALrsquoS 9TH ANNUAL
MOST ADMIRED
CEO AWARDS
Presented by
Reserve your space today atwwwsdbjcombizevents
Ticket price includes a 26-week subscription to the San Diego Business Journal ($1500 allocated to the subscription)
Current subscribers may gift their 26-week subscription to a colleague
Event Information Contact the Events Department at8582776695
PRESENTS
2016 Economic TrendsEvent
Thursday January 7 2016
Paradise Point Resort amp Spa1404 Vacation Road San Diego 92109
700 - 730 am RegistrationNetworking730 am Breakfast
800 - 1000 am Program
Breakfast will be served
from page 47
Capitalism
A recent example of empathy andemployee engagement put into practicecomes from Howard Schultz CEO ofStarbucks who has a 91 percent approv-al rating by employees according to aGlassdoor survey In a memo sent bySchultz to address the effects of the stockmarket plunge in late August he wrote
to his employees encouraging them toshow special concern for consumers andto remember that success as a company isnot an entitlement but earned every dayHe went on to coach employees to main-tain sensitivity to customerrsquos feelings andto work as a team to exceed customerexpectations Regardless of onersquos feelingsabout why Schultz wrote the memo em-ployee engagement and customer loyaltyare responsibilities and privileges Schultzdoes not take lightly or for granted
Examples of local companies with ahigh emotional intelligence aptitude andfocused strategy on people planet andpro1047297t include Barney amp Barney whogive their employees generous Volunteer
Time Off (VTO) to contribute to thecommunity Sempra Energy a championof sustainability practices through theirlow-carbon business model and MissionFederal Credit Union who for years hassupported numerous nonpro1047297t partnersgiving of their time talent and treasure
If by now yoursquore not sold on the strat-egy of people planet and pro1047297t therersquosa strong possibility your customers andemployees are Consider the possiblerami1047297cations of implementing a CSR
strategy to your new or existing businessmodel Your employees feel irreplace-able regarded as assets with high valuecontributions your customer feels deeplyconnected to your brand because of yourunique investment in their situation andneeds and your business is making lessof an environmental footprint If any ofthese outcomes do not sound desirable toyou keep doing business as usual How-ever the rising tide of business is headedin an entirely different direction whereldquobusiness as usualrdquo is about to take on awhole new meaning
Shannon McCrary is founder ofAmericarsquos Kindest City which consults onCorporate Social Responsibility
ONLINEBreaking news Posted as it happens onour website Visit wwwsdbjcom
Daily email update Delivered to your inbox everybusiness day Sign up wwwsdbjcom enewsasp
NEWSROOMNews tips and story ideas Email us atsdbjsdbjcom or visit our website sdbjcom and click contact us
Guest Commentary and correctionsNels Jensen Editor in Chief njensensdbjcom
FREQUENTLY REQUESTED
P r i n t e d a n d d i s t r i b u t e d b y P r e s s R e a d e r
C O P Y R I G H T A N D P R O T E C T E D B Y A P P L I C A B L E L A W
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