OUTSIDE THE BIG CITY:
Attracting & Retaining
Immigrant Talent in Rural Areas
Host:
Funded by:
[email protected] www.hireimmigrants.ca @hireimmigrants
This webinar is made possible with the funding from Government of Ontario to engage and
assist employers with the recruitment and retention of Internationally Trained Professionals.
PRESENTERS:
Ryan Deska, Economic Development Specialist, Ontario Ministry of Agriculture Food and Rural Affairs
Ryan’s current portfolio is focused on community
economic development. Ryan sees human
capital as fundamentally important to successful
and sustainable community economic
development, but something that is increasingly
challenging for many rural communities across
Ontario facing population decline. The attraction
and retention of newcomers to rural Ontario is an
important opportunity for a variety of issues,
including workforce development and succession
planning for small businesses. Two OMAFRA
resources Ryan oversees that look to support
communities in addressing these issues include
the Community Immigrant Retention in Rural
Ontario (CIRRO) program and the Newcomer and
Youth Community Indicators (NYCI) tool.
PRESENTERS:
Oliver Pryce, Project Coordinator, Rural Employment Initiative ProjectNewcomer Centre of Peel
Oliver is himself a new immigrant to Canada,
and understands first-hand the barriers faced by
newcomers. As a result of his own life
experiences, Oliver is very passionate about
implementing strategies to assist newcomers in
overcoming employment barriers, and achieving
their career goals in Canada. For the last six
years, Oliver has been working in the not-for-
profit sector in Hamilton and the Greater Toronto
Area developing and managing mentoring
projects to support Internationally Trained
Professionals and secondary school students.
Previously, Oliver served as an academic Dean
and Professor at Montego Bay Community
College for more than 15 years, and is an
Ontario certified teacher, in addition to an
Undergraduate and Master’s degree in Business
Administration.
Workforce Development in
Rural Ontario Communities
Workforce Development
Workforce is crucial to the success of
businesses and the broader economy
Workforce is crucial to the
success of businesses and
the broader economy
Workforce Development
Rural Workforce Development
• Human Capital knowledge, skills, abilities
• Current demographic trends in rural Ontario:
• Aging population
• Population decline
• Youth out-migration
AVAILABILITY of workers with the right knowledge, skills, abilities is the challenge in rural Ontario
Description 2015 Jobs2011 -2015 % Change
Sales and service occupations 9,401 1%
Trades, transport and equipment operators and related occupations
7,649 2%
Occupations in manufacturing and utilities 6,549 22%
Business, finance and administration occupations 4,825 6%
Health occupations 3,741 36%
Perth County
Top 5 Employing Occupations in 2015
Aging Workforce
Canada’s
working-aged population
per citizen over time,
and the same ratio by
province
Youth Migration
-45.00
-40.00
-35.00
-30.00
-25.00
-20.00
-15.00
-10.00
-5.00
0.00
5.00
10.00
15.00
20.00
Huron County
-45.00
-40.00
-35.00
-30.00
-25.00
-20.00
-15.00
-10.00
-5.00
0.00
5.00
10.00
15.00
20.00
PerthEast
PerthSouth
NorthPerth
WestPerth
St. Marys Stratford
Perth County
Natural Balance (birth – death)
42,000
44,000
46,000
48,000
50,000
52,000
54,000
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Metro and Partially Non-Metro for 1996-2014
Natural Balance (birth – death)
Rural Ontario for 1996-2014
-3,000
-2,000
-1,000
0
1,000
2,000
3,000
4,000
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
Immigration:
Source for Skills & Labour Force Growth
Population Growth
Ontario, 2006-2011
Economic Development Context
• Human capital shortages
= economic shortfalls
• Skills shortages
• SMEs limited staff
CIRRO Guidebook
Awareness of changing demographics
& impact on local economy
Strategies on newcomer attraction & retention
Integrated approach to newcomer attraction & retention
Recommended practices for newcomer attraction
& retention for small communities
CIRRO Process Map
1 2 3 4
Laying the Context
Getting Started:
- Community Engagement
- Steering Committee
Planning & Taking Action
Building Knowledge:
- Community Analysis
- BR+E\FICE
- Community Indications
- Other Research
Measuring Success
Indicators ToolNewcomer & Youth
8 Categories for Analysis
• 55 total indicators for community benchmarking
• Available for communities across Ontario
Purpose of NYCI Tool
• Document communities’ relative attractiveness to newcomers and youth
• Provide community to community comparisons
• Support strategic planning in rural communities
NYCI Data
• Compliments existing local knowledge
• Identifies new concerns &
opportunities
• Facilitates new conversations
Building Capacity in Rural ON
Rural Employment Initiative (REI)Attracting Newcomer Talent to Rural Communities
Newcomer Centre of Peel
What do we do?
• Multi-service provider
• Assist the entire newcomer family
• Culturally diverse programs
Goal: overcome settlement barriers
REI – The Vision
Newcomer Job-Seekers
Rural NetworksGTA Settlement
Agencies
Making the
Connections
Project Overview
REI
Newcomer Centre of Peel
Futures Development
OntarioFunded by:
Ontario Trillium Foundation
Connect immigrants to employers
in rural communities that have
sustainable job opportunities
Facilitating the movement of
immigrants from the metropolitan
GTA to rural Ontario.
Project Goal
NEWCOMER EMPLOYMENT & SETTLEMENT FROM URBAN TO RURAL COMMUNITIES
Connect immigrants to employers in rural communities that have sustainable job opportunities, thereby facilitating the movement of immigrants from the metropolitan GTA to rural Ontario.
DIVERSITY & SETTLEMENT TRAINING
Providing diversity and settlement training to network at the 61Community Futures Development Corporations (CFDCs) across Ontario.
- This sets the tone for retention and bring about change in rural communities
UTILIZATION OF THE OACFDC & CFDC NETWORK
Partnering with Community Futures Ontario
The communication hub and voice of the 61 CFDCS
- Unique network in rural Ontario
RURAL SETTLEMENT AGENCIES
Project Deliverables
Utilize the Community Futures Development Ontario and rural community network to
help newcomers from Peel Region to settle in rural communities across Ontario. This
is achieved by the Newcomer Centre of Peel providing support :
Working with other settlement agencies to provide settlement assistance for newcomers in rural communities as well as connecting with rural employers
Utilizing rural employers and settlement agencies to find rural employment to send clients from the GTA
Connecting Newcomers
CFDC Network Employers
Job Boards Job Search
NEWCOMERS
REI Models
EMPLOYMENT ENTREPRENEURSHIP
NCP
Others
Huron
South West
SETTLEMENT AGENCY
(JOB DEVELOPMENT)
Employer
Employer
Employer
REI
Seven out of every ten recent immigrants settle in GTA, Montreal and Vancouver.
Sources: Statistics Canada; RBC Economics; Ontario in the Creative Age; Conference Board of Canada.
"We would like to spread immigrants across the country relatively evenly."
"The last thing we want is every immigrant goes to either Toronto or Vancouver."
John McCallumMinister of Immigration, Refugees, and Citizenship
Source: CBC News Aug 17, 2016 2:01 PM PT
Community Partnerships
South West Ontario Huron County Thunder Bay
Parry Sound Windsor
Stakeholders include:
• Economic Development
• Workforce Planning
Boards
• Employment Services
• Settlement Services
REI Newcomer Profile
PR or Convention Refugees Language: CLB6 or above Job ready Willing to relocate Desire to re-enter profession
REI Client Professions
Professions: % of ClientsAccounting & Finance 18%Administrative 3%Computer Science 15%Education 3%Engineering 30%Environmental Science 3%Human Resources 2%Marketing 11%Medical 8%Project Management 2%Quality Assurance 5%
REI Clients’ Country of Origin
Country % of clients Country % of clients
Bangladesh 2% Poland 2%
Egypt 6% Russia 2%
India 44% Singapore 2%
Iraq 6% St Vincent 2%
Jamaica 3% Sudan 2%
Lebanon 2% Syria 3%
Nigeria 10% Uganda 2%
Pakistan 15%
REI Clients’ Gender Analysis
21%
79%
Gender Analysis
Female
Male
REI Employment Job Fair
Participants:Employers in Rural Ontario
Job-seekers willing to relocate
Theme: Connecting job-seekers to rural ON employers
When: May 30, 2017
Where:
City Centre Mississauga
300 City Centre Drive
Time: 8:00am - 4:00pm
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