Thinking outside the cube: Attracting & retaining talent
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Transcript of Thinking outside the cube: Attracting & retaining talent
Thinking outside the cube:
Attracting & retaining talent
Cat Leaver | Head of Strategy | We are AD
@C_Leaver
The UK Digital Landscape
47k+ digital technology companies in UK
1.45m are employed be digital companies
74% of tech businesses are outside London
Digital employment due to grow 5.4% by 2020
98% of digital co.s are classed as small businesses
The UK Employment Landscape
Unemployment continues to fall (to just 5.7% of working
population) and wage growth has now outpaced inflation
45k jobs in digital alone currently being advertised
Women in full-time work earn 9.5% less than counterparts
30%+ UK businesses owned by women (small / micro)
19% of global board seats occupied by women
UK POPULATION
49% 51% men women
So What?
As women surpass men in educational attainment in
most regions, they represent an incredible talent
pool and national resource
If skills of women in UK were fully utilised we could
deliver economic benefits of £15bn - £21bn per
annum
Companies with a gender balanced management
team had 17% higher stock growth 2005 – 2007 &
double average operating profit
Why is Tech so Male Heavy?
It’s not a very female-friendly industry
Girls are getting the grades in science & tech in school but not entering into these roles
We need a serious industry rebrand!
The Right Person for the Job
CHALLENGE
9k tech roles in every industry
These roles are worth £3bn to the Scottish economy
We need a wider talent pool to fill these roles
SOLUTION
We need to make these roles more appealing to male and female demographics
Change the perception of the industry
A New Tech Industry
Digital has the ability to change the course of the world and have real
lasting impact. We need to endorse its wider impacts and appeal:
+ Healthcare
+ Medical research
A New Tech Industry
+ Food & Cooking
Andrea Cutright & Hillary
Mickell (Co-Founders,
Foodily)
Co-founded Foodily, a digital
solution bringing together a
continuous feed of recipes from
across the web that your
friends have discovered.
Foodily raised $5M in venture
funding from Index Ventures in
2010.
A New Tech Industry
It needs to be sexier
It needs to be more accessible
It needs to show a commitment to investing in the continuous
development of home-grown talent