More Humanity towards Animals
Solution Part III:public awareness of the
consumer
Dr. Martina Stephany / Four Paws Germany
More Humanity towards Animals
Index
What we do…I.Media-workII.Information toolsIII. Powerful partnerships… and why we do it
More Humanity towards Animals
June 2013: Slubice/Poland
I. Media work: actions
More Humanity towards Animals
October 2013: LuxembourgI. Media work: actions
More Humanity towards Animals
June 2013: Brandenburg/Germany
I. Media work: researches
More Humanity towards Animals
II. Information tools: ads and leaflets
More Humanity towards Animals
II. information tools: website and landing page
More Humanity towards Animals
III. Powerful partnerships: Ebay Kleinanzeigen
More Humanity towards Animals
III. Powerful partnerships: “Wühltischwelpen”
More Humanity towards Animals
… and why we do it
1. Puppy trade is out of control! We want to raise awareness
2. What we want: EU-identification and registration for all dogs = traceability
More Humanity towards Animals
Thank you!