MONEY IS WHERE MOBILE IS.
Prepaid card transactions grew over 13.4%; mobile wallets up 9% in March 2016
For the month ending March 2016, volume and amount of transactions on prepaid cards
grew by 13.4% and 29.5% respectively, according to the Reserve Bank of India.
Mobile wallets, on the other hand, saw a growth of 9% in volume and 5.7% in the amount of
transactions.
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TravelKhana’s mobile app will accept food
orders without internet
TravelKhana, an online food delivery service for trains will now allow users to place orders on
its mobile app without internet by forwarding order details as an SMS to the restaurant. Read
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FreeCharge users can use WhatsApp to send,
receive money
Digital payment platform FreeCharge has partnered with instant messaging app WhatsApp
to make it easier for users to send and receive money. The new 'Chat n Pay' feature will be
available toFreeCharge users through WhatsApp'saccessibility settings. Read More
Kraft Heinz ups commitment to mobile shopper marketing following initial success
Kraft Heinz is grabbing a big serving of mobile shopper marketing via a new seven-year
partnership with Fetch Rewards in an effort to drive in-store conversions and gain insight into
shopping behavior.
Next-generation shopping
For Kraft Heinz, the partnership is a way to leverage next-generation shopping tools designed
help time-constrained, budget-conscious consumers while inspiring and engaging with
shoppers in a meaningful and measurable way.
The featured deals promotion are shown to shoppers when they open the app and can be targeted by geography, demographics or temporally. Triggered deals are presented based on an action. For example, if a shopper were to scan eggs, a Kraft deal for $.75 off bacon could
appear for the shopper. Read More
Google to push more ads on Maps via
'promoted pins'
You might start seeing more ads when getting directions from Google's popular mapping service.
The ads, called promoted pins, will highlight restaurants and other merchants located along
your way. They'll show up inside the directions map as Google routes you to your destination. Read More
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