MONEY IS WHERE MOBILE IS.

Prepaid card transactions grew over 13.4%; mobile wallets up 9% in March 2016

For the month ending March 2016, volume and amount of transactions on prepaid cards

grew by 13.4% and 29.5% respectively, according to the Reserve Bank of India.

Mobile wallets, on the other hand, saw a growth of 9% in volume and 5.7% in the amount of

transactions.

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TravelKhana’s mobile app will accept food

orders without internet

TravelKhana, an online food delivery service for trains will now allow users to place orders on

its mobile app without internet by forwarding order details as an SMS to the restaurant. Read

More

FreeCharge users can use WhatsApp to send,

receive money

Digital payment platform FreeCharge has partnered with instant messaging app WhatsApp

to make it easier for users to send and receive money. The new 'Chat n Pay' feature will be

available toFreeCharge users through WhatsApp'saccessibility settings. Read More

Kraft Heinz ups commitment to mobile shopper marketing following initial success

Kraft Heinz is grabbing a big serving of mobile shopper marketing via a new seven-year

partnership with Fetch Rewards in an effort to drive in-store conversions and gain insight into

shopping behavior.

Next-generation shopping

For Kraft Heinz, the partnership is a way to leverage next-generation shopping tools designed

help time-constrained, budget-conscious consumers while inspiring and engaging with

shoppers in a meaningful and measurable way.

The featured deals promotion are shown to shoppers when they open the app and can be targeted by geography, demographics or temporally. Triggered deals are presented based on an action. For example, if a shopper were to scan eggs, a Kraft deal for $.75 off bacon could

appear for the shopper. Read More

Google to push more ads on Maps via

'promoted pins'

You might start seeing more ads when getting directions from Google's popular mapping service.

The ads, called promoted pins, will highlight restaurants and other merchants located along

your way. They'll show up inside the directions map as Google routes you to your destination. Read More