Mobile Money Market US Case Study & Obopay’s

Strategic Partnerships

2

Market Market opportunity

Person to Person transactions including domestic and cross border

Micro-merchants Web merchants

Market Needs

Send money anytime/anywhere instantly Load/unload funds instantly from existing

accounts, cards Ability to request payments from peers,

clients Provide small merchants a convenient way

to get paid

Obopay solution

Solution Integration with online Banking, Instant money transfer to anyone “Get Paid“ tools Prepaid accounts and cards Transitional/spending accounts for banked

Deployment Managed service for channel partners: MasterCard, FIS

Bank distribution of the service

Opportunity

PlatformAdditions

Debit network integration Service access within On-line banking “Get Paid” toolkit

Future Growth

Fully exploit P2P Expand to un-acquired merchants

acceptance Person to Merchant transaction through

the convergence of mobile & Internet

Case study: US

Corporate Website

Strategic Partnership : MasterCard

When : 2008 Strategic Partnership

Why MasterCard: Top 5 Financial Service brands 1 B cards in circulation in the world MoneySend service introduced in 2007 Foreign Exchange platform

What : Mobile MoneySend Mobile MoneySend platform development &

integration with MasterCard network Platform partner for mobile MoneySend

How : Go-to-market Distribution through Banks signed by MasterCard MasterCard branded service MasterCard Marketing and Advertisement

PaymentNetwork

MasterCard and Obopay are rolling out mobile payments to capitalize on Issuer interest for mobile applications

Like us on www.facebook.com/ObopayMobilePayments Corporate Website

MoneySend International

Follow us on http://twitter.com/ObopayCorporate Website

Strategic Partnership : FIS Global

FIS and Obopay are bringing a rapid deployment solution for Mobile Money to U.S. banks

When : 2008 Strategic Partnership

Why FIS Global: Largest technology provider to a Financial Industry Payment processing, online banking, bank back-office Services 14,000 Banks

What : People Pay by Obopay Obopay is providing its platform to FIS banks with

customized branding, terms Obopay operates the platform

How : Go-to-market Non exclusive agreement Distribution to community and regional banks FIS sales force

PaymentProcessors

Read our http://blog.obopay.com/Corporate Website

Debit network support Star & NYCE

• Obopay added support for PIN-less debit and credit with STAR and NYCE.• Utility: Pay a person, the recipient gets immediate credit to their NYCE, STAR prepaid card or

NYCE/STAR connected DDA.– Use case 1: Transfer money to your child’s or another person’s bank account immediately– Use case 2: Collect card payments with immediate, spendable money on your prepaid card or

bank account– Use case 3: Immediate funds transfer between your bank accounts– Use case 4: Cheap and immediate p2p payment funding

or

Debitsonly

Debitnetworks

DebitsAnd

credits

Immediate, spendable money

Debit card funded payments provide for cheaper…

Next day settlement

Debit Network as a reseller

Join us on www.linkedin.com/company/obopayCorporate Website

Thank You

www.linkedin.com/company/obopay

http://blog.obopay.com/

http://twitter.com/Obopay

www.facebook.com/ObopayMobilePayments