Download - Marketing Back To Basics

© Bitesize Marketing, 2009

Marketing Back to BasicsLisa Archer, Bitesize Marketing

Wednesday 3rd March 2010


What we will cover in the next 30 minutes

• Gain an understanding of the marketing basics• Top 10 Marketing steps• Your questions answered


What is Marketing?

“The management process responsible for

identifying, anticipating and

satisfying customer requirements profitably ”


Top 10 Marketing

Steps


Step 1- Set Objectives"Without objectives, and plans to

reach them, you are like a ship that has set sail with no destination." Fitzhugh Dodson

• Make them SMART• Set clear business objectives• Marketing objectives to support

the business objectives


Step 2- Research your Ecosystem


Step 3- Develop Your Strategy

Cost leadership

Differentiation Focus

Stuck in the

middle


Step 4- Develop your Messaging

• Your brand- promise, values, identity• Tone of voice • Your proposition• Your tagline • Your elevator pitch/dinner party


Step 5- Test your Message

• Speak to customers/prospects

• Ask family and friends• Run a pilot campaign• Speak to experts in your

‘ecosystem’


Step 6- Engage with your market


Step 7- Integration


Step 8- Power of Partnership

• Complimentary products/services

• Simple and cost effective

• Win/win scenario• Partnership agreement


Step 9- Measure, Monitor and Control

• Ask all leads where they heard about you• Survey your customers• Review campaign ROI• Look at cost per lead• Use Google Analytics


Step 10- Don’t become a boiled frog!!


Recap 10 Steps• Step 1- Set Objectives• Step 2- Research your Ecosystem• Step 3- Develop your Strategy• Step 4- Develop your Message• Step 5- Test your Message• Step 6- Engage with you Market• Step 7- Integration • Step 8- Power of Partnership• Step 9- Measure, Monitor and Control• Step 10- Don’t Become a Boiled Frog!!


Thank you