Project Brief: BACK TO SCHOOL BASICS Children’s Fashion Marketing Corp. 16 March 2009.
Marketing Back To Basics
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© Bitesize Marketing, 2009 Marketing Back to Basics Lisa Archer, Bitesize Marketing Wednesday 3 rd March 2010
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On Wednesday 3rd March 2010 at ‘Bracknell and Berkshire Business Expo’Lisa Archer, owner of Bitesize Marketing, presented to local businesses on ‘Marketing Back to Basics’. During this session Lisa will provided 10 key marketing steps to ensure your marketing works.Step 1- Set ObjectivesStep 2- Research your EcosystemStep 3- Develop your StrategyStep 4- Develop your MessageStep 5- Test your MessageStep 6- Engage with you MarketStep 7- Integration Step 8- Power of PartnershipStep 9- Measure, Monitor and ControlStep 10- Don’t Become a Boiled Frog!!
Transcript of Marketing Back To Basics
© Bitesize Marketing, 2009
Marketing Back to BasicsLisa Archer, Bitesize Marketing
Wednesday 3rd March 2010
© Bitesize Marketing, 2009
What we will cover in the next 30 minutes
• Gain an understanding of the marketing basics• Top 10 Marketing steps• Your questions answered
© Bitesize Marketing, 2009
What is Marketing?
“The management process responsible for
identifying, anticipating and
satisfying customer requirements profitably ”
© Bitesize Marketing, 2009
Top 10 Marketing
Steps
© Bitesize Marketing, 2009
Step 1- Set Objectives"Without objectives, and plans to
reach them, you are like a ship that has set sail with no destination." Fitzhugh Dodson
• Make them SMART• Set clear business objectives• Marketing objectives to support
the business objectives
© Bitesize Marketing, 2009
Step 2- Research your Ecosystem
© Bitesize Marketing, 2009
Step 3- Develop Your Strategy
Cost leadership
Differentiation Focus
Stuck in the
middle
© Bitesize Marketing, 2009
Step 4- Develop your Messaging
• Your brand- promise, values, identity• Tone of voice • Your proposition• Your tagline • Your elevator pitch/dinner party
© Bitesize Marketing, 2009
Step 5- Test your Message
• Speak to customers/prospects
• Ask family and friends• Run a pilot campaign• Speak to experts in your
‘ecosystem’
© Bitesize Marketing, 2009
Step 6- Engage with your market
© Bitesize Marketing, 2009
Step 7- Integration
© Bitesize Marketing, 2009
Step 8- Power of Partnership
• Complimentary products/services
• Simple and cost effective
• Win/win scenario• Partnership agreement
© Bitesize Marketing, 2009
Step 9- Measure, Monitor and Control
• Ask all leads where they heard about you• Survey your customers• Review campaign ROI• Look at cost per lead• Use Google Analytics
© Bitesize Marketing, 2009
Step 10- Don’t become a boiled frog!!
© Bitesize Marketing, 2009
Recap 10 Steps• Step 1- Set Objectives• Step 2- Research your Ecosystem• Step 3- Develop your Strategy• Step 4- Develop your Message• Step 5- Test your Message• Step 6- Engage with you Market• Step 7- Integration • Step 8- Power of Partnership• Step 9- Measure, Monitor and Control• Step 10- Don’t Become a Boiled Frog!!
© Bitesize Marketing, 2009
Thank you
