BACK TO BASICS INTEGRATED MARKETING · PDF file2015 annual report back to basics darden...
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1000 Darden Center Drive | Orlando, FL 32837407-245-4000 | www.darden.com
Our Operating Philosophy Back to BasicsIncreasing the Core Operating Fundamentals of the Business,
Providing an Outstanding Guest Experience
CULINARY INNOVATION
Continuously evolving our menus to stay relevant to our guests.
ATTENTIVE SERVICE
Delivering the type of personalized service our guests find memorable.
ENGAGING ATMOSPHERE
Creating environments where our guests enjoy themselves and the occasion.
INTEGRATED MARKETING
Building smart and relevant programs that resonate with our guests.
2015 Annual Report
BACK TO BASICS
DA
RDEN
RESTAU
RAN
TS, INC
. 2015 AN
NU
AL REPO
RT
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1000 Darden Center Drive | Orlando, FL 32837407-245-4000 | www.darden.com
Our Operating Philosophy Back to BasicsIncreasing the Core Operating Fundamentals of the Business,
Providing an Outstanding Guest Experience
CULINARY INNOVATION
Continuously evolving our menus to stay relevant to our guests.
ATTENTIVE SERVICE
Delivering the type of personalized service our guests find memorable.
ENGAGING ATMOSPHERE
Creating environments where our guests enjoy themselves and the occasion.
INTEGRATED MARKETING
Building smart and relevant programs that resonate with our guests.
2015 Annual Report
BACK TO BASICS
DA
RDEN
RESTAU
RAN
TS, INC
. 2015 AN
NU
AL REPO
RT
134574_DAR-024_2015AR_CVR_Revise.indd 1 8/3/15 10:32 AMUntitled-1.indd 3 8/4/15 7:28 AM
BRANDS AT-A-GLANCE
Olive GardenInspired by Italian generosity and food made with love, Olive Gardens menu is always changing and expanding to ensure that there is always a new dish to try, a new flavor to discover. From exciting new specials and classic Italian favorites to a full menu of appetizers, desserts, wines, gluten-free and new lighter fare options, theres something delicious for everyone at Olive Garden.
$3.8 billion in sales 846 units $4.5 million average unit sales
The Capital GrilleFrom the moment you step into The Capital Grille, the experience is one of comfortable elegance. Mahogany paneling and art deco chandeliers provide a warm, stately setting for our nationally renowned dry-aged steaks, fresh seafood, and acclaimed world-class wines. With service as gracious as it is attentive, we look forward to impressing you.
$403 million in sales 54 units $7.2 million average unit sales
LongHorn SteakhouseLongHorn is the place where you can get your steak and everything with it done right. Thats the LongHorn Way. Our Legendary Steaks are cut by hand, boldly seasoned and grilled to your exact specifications. Steaks and other signature entrees like Parmesan Crusted Chicken and LongHorn Salmon are always fresh, never frozen for a difference you can taste.
$1.5 billion in sales 480 units $3.2 million average unit sales
Seasons 52Seasons 52 is a fresh grill and wine bar offering a seasonal menu inspired by the fresh appeal of a farmers market and whats good now. We use ingredients at their peak and rustic cooking techniques, like brick-oven roasting and open fire grilling over oak and mesquite, which bring out the natural flavors of food. Our menu is paired with an ever-changing collection of more than 100 wines, with 52 available by the glass.
$239 million in sales 43 units $5.7 million average unit sales
Eddie VsEddie Vs charismatic vibe draws you in and holds you close, invites you to be seen, or sit back and just savor. Seafood is what were known for, but our specialty is excellence. Fish arrive daily from pristine waters around the world. From making fresh tortillas by hand for our lobster tacos to including a full half pound of crab meat in our signature crab cake, our intent is to prepare the finest meal youve ever had.
$97 million in sales 16 units $6.3 million average unit sales
Bahama BreezeBahama Breeze offers all your favorites: burgers, salads, seafood, chicken all with an island flair. The legendary cocktails are made with fresh juices and pressed sugarcane, an island expertise rarely found on the mainland, and the spirited drinks often come with a story to tell with recipes gathered from the bars and hotels where they were first made famous.
$209 million in sales 36 units $5.7 million average unit sales
Yard HouseWhen the craft beer revolution began nearly 20 years ago, Yard House was there pioneering the way. Taking our vast experience with brews, coupling it with a kitchen that prepares over 100 items made from scratch daily, and serving it all up in a welcoming space with an energetic vibe, Yard House has become a modern public house where food and beer lovers unite.
$470 million in sales 59 units $8.3 million average unit sales
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BRANDS AT-A-GLANCE
Olive GardenInspired by Italian generosity and food made with love, Olive Gardens menu is always changing and expanding to ensure that there is always a new dish to try, a new flavor to discover. From exciting new specials and classic Italian favorites to a full menu of appetizers, desserts, wines, gluten-free and new lighter fare options, theres something delicious for everyone at Olive Garden.
$3.8 billion in sales 846 units $4.5 million average unit sales
The Capital GrilleFrom the moment you step into The Capital Grille, the experience is one of comfortable elegance. Mahogany paneling and art deco chandeliers provide a warm, stately setting for our nationally renowned dry-aged steaks, fresh seafood, and acclaimed world-class wines. With service as gracious as it is attentive, we look forward to impressing you.
$403 million in sales 54 units $7.2 million average unit sales
LongHorn SteakhouseLongHorn is the place where you can get your steak and everything with it done right. Thats the LongHorn Way. Our Legendary Steaks are cut by hand, boldly seasoned and grilled to your exact specifications. Steaks and other signature entrees like Parmesan Crusted Chicken and LongHorn Salmon are always fresh, never frozen for a difference you can taste.
$1.5 billion in sales 480 units $3.2 million average unit sales
Seasons 52Seasons 52 is a fresh grill and wine bar offering a seasonal menu inspired by the fresh appeal of a farmers market and whats good now. We use ingredients at their peak and rustic cooking techniques, like brick-oven roasting and open fire grilling over oak and mesquite, which bring out the natural flavors of food. Our menu is paired with an ever-changing collection of more than 100 wines, with 52 available by the glass.
$239 million in sales 43 units $5.7 million average unit sales
Eddie VsEddie Vs charismatic vibe draws you in and holds you close, invites you to be seen, or sit back and just savor. Seafood is what were known for, but our specialty is excellence. Fish arrive daily from pristine waters around the world. From making fresh tortillas by hand for our lobster tacos to including a full half pound of crab meat in our signature crab cake, our intent is to prepare the finest meal youve ever had.
$97 million in sales 16 units $6.3 million average unit sales
Bahama BreezeBahama Breeze offers all your favorites: burgers, salads, seafood, chicken all with an island flair. The legendary cocktails are made with fresh juices and pressed sugarcane, an island expertise rarely found on the mainland, and the spirited drinks often come with a story to tell with recipes gathered from the bars and hotels where they were first made famous.
$209 million in sales 36 units $5.7 million average unit sales
Yard HouseWhen the craft beer revolution began nearly 20 years ago, Yard House was there pioneering the way. Taking our vast experience with brews, coupling it with a kitchen that prepares over 100 items made from scratch daily, and serving it all up in a welcoming space with an energetic vibe, Yard House has become a modern public house where food and beer lovers unite.
$470 million in sales 59 units $8.3 million average unit sales
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DARDEN RESTAURANTS, INC. | 2015 ANNUAL REPORT 1
DEAR FELLOW SHAREHOLDERS:We experienced meaningful change in leadership in fiscal 2015 beginning with the election of a new Board of Directors. The new Board appointed a new Chairman of the Board and then selected a new Chief Executive Officer. This level of change in leadership is virtually unprecedented and provided our team with the clear mandate from shareholders to improve the Company, think differently and challenge past methods in favor of potential improved actions.
We are in the hospitality business. Success is only achieved through great people and great relationships. Our Board and our senior leadership team have quickly developed a terrific relationship of trust and partnership allowing us to align on the key priorities to drive improved business performance. We are proud of our teamwork at the top of the organization and fully recognize that it is the great work and teamwork that happens throughout the organization and in the restaurants which will allow us to continue to succeed.
Jeffrey C. SmithChairman of the Board
Gene LeePresident and Chief Executive Officer
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