2

Once upon a time……..

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They couldn’t tell one consumer from the other

Consumers were a faceless crowd to brands

4

Brands dished out content to consumers all at once and consumers had no say in what they were served

5

What happened next….

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Consumers drifted awayor lost interest

7

Because the content was neither relevant nor engaging to them

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Fast forward to present time

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The Human Era

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EARNEDEARNEDTRUST + CREDIBILITYTRUST + CREDIBILITY

MUST BE

Our mission

Connect the worlds professionals to make

them more productive and successful

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Members comefirst

Our Value Proposition

The professional profile

of record

Connect all of the world's

professionals

Identity Networks KnowledgeThe definitive professional

publishing platform

Brands Audience

Content

RelationshipsRelationships

18

Social networks are now the dominate portals for

discovering content

Content

Through the buying cycle

60%

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Key Learnings in Content Sharing

Benefits they experience by consuming content on LinkedIn

Enhances Knowledge

StrengthensNetworks

BoostsPersonas

Keeping up with industry News

Discover new ideas within industry

Build relationships with colleagues/clients

Spark conversations

Build professional reputation

Improve current job skills

77%

71%

62%

43%

55%

39%

#1: Start with mobile

OK…

Better… This

one’s

best!

#2: Be newsworhty

24

#3: Test for a compelling message

0.86% Engagement

0.22% Engagement

#4: Always include Call for Action

#5: Tell Visual Stories

27

Importance of being Visual

#6: Be Exclusive, share knowledge

#7: Be consistent in conversation

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CMS addresses Key Questions like:

I really care about a specific audience.Are they engaging?

Are people engaging with my content?

How do I rank against my peers?

How influential am I for a specific topic?

How influential are my employees?

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Marcel MolenaarHead of Marketing Solutions Beneluxnl.linkedin.com/in/molenaarm@mlnr