January '16 #ContentMarketing Thought Starters

Discover. Distribute. Delight

January 2016We have compiled some conversation ideas for January, so you don’t have to!

Discover. Distribute. DelightDiscover. Distribute. Delight

Your social followers have just had an awakening. Another year of their lives has passed too fast and they are motivated to do more with every minute this time around. They’re making resolutions left, right and centre- joining the gym, eating healthier, and even sitting down to write and read more than ever before. All you need to do is find a way to create some value in their lives. Change their lifestyle for the better, give them something new to be excited about or enlightened by. To give you a smooth and start to the year, we’ve done for you some discovering, distributing and delighting. Here’s some essential data and insights about the major content pegs every brand must aspire to create their strategy around this January. It’s a bag of goodies waiting to make your month better, so dive in!

And above all, remember to have a Wonderful New Year!


New Year ResolutionsThe fresh start of a new year brings hope and a vision for how we’d like for our lives to be better and more fulfilling. Each January, people set goals for themselves and contemplate how they’d like for things to improve over the next 12 months. Brands can help individuals make their lives better by focusing on the recurrent theme of happiness and help them make positive changes that ensue.


Trends and PredictionsChange is a constant. From apparel to packaged food to human resources to IT, no matter what industry you’re in, there have most likely been changes in the past year, and a compilation of the major changes that have occurred and/or what’s expected in the new year is always appreciated. Content like, “A round up of the best advice for Job Seekers in 2015”, “2016: the year of Healthy Eating” and “Marketing Trends 2016: What the experts predict” can be extremely useful from both a B2C and a B2B point of view and if timed correctly (around 2 weeks before the end of the year) can receive massive organic engagement.


Jaipur Lit Fest- 21st to 25th JanIn less than a decade, the Jaipur Literature Festival has become one of the most happening cultural events in India. It has hosted some of the most highly regarded and beloved names from around the world, ranging from Nobel Laureates and Man Booker Prize winners to stars, including His Holiness the 14th Dalai Lama, Oprah Winfrey, Salman Rushdie and Vikram Seth. Searches around individual attendees and their bodies of work, travel arrangements, and the joys of literature start to pick up around the start of January. Where the JLT was once an event reserved for the intellectuals and bibliophiles, it has now become a social event as well.


National Girl Child Day- 24th JanDiscussion around women’s rights and equality for the girl child is the need of the hour. From politicians to activists to students and professionals, everybody has something to say and some way to show support, which is essential in India, where crimes against women are very high. This is a great day to raise awareness about the discrimination faced by girls in India in an effort to raise funds for the improvement of their status, by giving them access to basic sanitations, education, legal aid and loving families. Brands can use this day to bring into the spotlight girl child oriented CSR efforts and attract volunteers online..


India Tourism Day- 25th JanThough Tourism and Travel are perennial conversation favourites for users, brands can use this day to offer heavy discounts and promotions. These efforts can entice users to plan trips within the country for start of year travel which require some time for planning. This is a great opportunity for brands to promote and create content around particular destinations to give them the spotlight they may not otherwise get. Brands can help plan itineraries, make to-do lists and promote India and its treasures.


Republic Day- 26th JanCelebrating the day that the Indian Constitution came into force, the Indian Republic Day is a momentous occasion. It throws into the limelight anything and everything related to nationalism and patriotism- from Bollywood references to discussion of national policies and reforms. The parade has been known to stir conversation about minority issues, the state of arts and crafts in the country and the efforts of the armed forces to keep our country secure. Brands can add their voice to the celebration or offer celebration suggestions to users, since they will be staying home with their families.


Martyrs’ Day- 30th JanThis is a day observed by numerous countries across the globe on different dates to salute the martyrdom of soldiers who lost their lives fighting for and defending the sovereignty of the nation. A sombre event, Martyrs’ Day on 30th Jan marks the assassination of Mahatma Gandhi in 1948. Students in Indian schools usually maintain 2 minutes of silence on the morning of the day to commemorate this day. Online audiences can be engaged with content around two pegs- Gandhi Ji and his ideals, and the Armed Forces of the country.


Pongal is a 4 day long harvest festival celebrated in Tamil Nadu that is usually celebrated between 13th -16th Jan. It is named “Pongal” after the traditional sweet dish that is made in favour of the Sun God. Guru Govind Singh Jayanti is celebrated on 16th Jan by the Sikh community as the birthday of their tenth and last guru Guru Govind Singh. It is a day long celebration where families come together to eat and drink and make merry. Searches for these festivals will be about recipes, gifts, outfit ideas, etc. and will cause quite a stir on social media.

Calendar Events- Festivals


Lohri, celebrated on 13th Jan, marks the last of the coldest days on Winter. It is celebrated in the Hindu and Sikh communities where people dance and sing and eat while sitting around a bonfire. The following day, Makar Sankranti is also heartily celebrated. It is a Hindu harvest festival celebrated in almost all parts of India and Nepal on 14th Jan. This day is believed to mark the start of Spring in India. Searches around recipes, fashion, gifts, messages, songs, etc. for these festivals go up about a week prior.

Calendar Events- Festivals


Calendar Events- SportsOne of the world’s 4 largest Grand Slams, the Australian Open returns from 18th to 31st Jan, 2016 offering world class Tennis.The South African Cricket Team are currently playing their first 4-Test series in 6 years and are hosting England from Dec 11, 2015 to Feb 21, 2016.The Indian cricket team are scheduled to tour Australia from 8th to 31st Jan 2016 to play two tour matches, five One Day International (ODI) and three Twenty 20 International (T20I) matches.Searches around players, past matches and broadcast schedules surge, creating a lot of online buzz. There’s also an increase in searches around fashion and lifestyle since users are interested to know about celebrity sightings at matches, their fashion and fitness choices, etc. Feature content like “Will these players make a comeback?” or “Why England’s tour of South Africa is such a big deal” as well as live updates and post-match analyses will be greatly appreciated by the millions of Indian Sports Fans.


Thesaurus Day on 18th Jan or the Day of User Generated Content as it should be called, is when content marketers have the chance to really implant themselves in the memories of their consumers by being playful and creative. With contests, quizzes, fill in the blanks or giveaways, marketers can etch themselves deep into users’ minds.

Bloody Mary Day on 1st Jan is the ideal day to raise digital glasses to one of the world’s favourite cocktails. It’s a field day for all food and drink brands as well as any others who want to give their consumers a reason and a way to celebrate the New Year (assuming the hangover isn’t too bad).

Calendar Events- Fun Days


Major Film ReleasesBollywood

• Wazir, 8th Jan, starring: Amitabh Bachchan, Farhan Akhtar, Aditi Rao Hydari, John Abraham

• Ghayal Once Again, 15th Jan, starring: Sunny Leone and Soha Ali Khan

• Airlift, 22nd Jan, starring: Akshay Kumar, Nimrat Kaur

• Mastizaade , 29th Jan, starring Sunny Leone, Tushar Kapoor, Vir Das, Shaad Randhawa

Hollywood:

• Sherlock: The Abominable Bride, 5th Jan, starring: Benedict Cumberbatch, Martin Freeman

• The Forest, 8th Jan, starring: Natalie Dormer, Taylor Kinney• The Hateful Eight, 15th Jan, starring: Kurt Russell, Samuel Jackson, Christoph Waltz• Fifty Shades of Black, 29th Jan, starring: Marlon Wayans, Jane Seymour


Major Celebrity Birthdays• Isaac Newton, 4th Jan – English physicist and mathematician who formulated Laws of Motion and Gravity • Bradley Cooper, 5th Jan- Hollywood actor of The Hangover, Silver Linings Playbook and American Hustle fame• Deepika Padukone, 5th Jan- Bollywood actress known for Om Shanti Om, Love Aaj Kal, Bajirao Mastani, etc.• Nicholas Cage, 7th Jan- Hollywood actor known for The Rock, Face Off, Con Air, National Treasure etc• Elvis Presley, 8th Jan- American singer and actor known as The King of Rock and Roll• Stephen Hawking, 8th Jan- theoretical physicist and cosmologist known for his work on Black Holes and General

Relativity• Kate Middleton, 9th Jan- Ducchess of Cambridge, wife of Prince William, and fashion icon• Hrithik Roshan, 10th Jan- Bollywood Superstar of Kaho No Pyar Hai, Koi Mil Gaya and Dhoom fame• Orlando Bloom, 13th Jan- Hollywood Actor of Pirates of the Caribbean and Troy fame• Patrick Dempsey, 13th Jan- Hollywood Actor of Grey’s Anatomy and Valentine’s Day• Michelle Obama, 17th Jan- First Lady of the United States• Ellen DeGeneres, 26th Jan, Talk Show Host and Comedienne known for her namesake show The Ellen DeGeneres

Show• Oprah Winfrey, 29th Jan, Talk Show Host, Philanthropist and Entrepreneur known for her namesake show The Oprah

Winfrey Show


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January '16 #ContentMarketing Thought Starters

Marketing

Transcript of January '16 #ContentMarketing Thought Starters