Class One

How to Build and Optimize Your LinkedIN

Account for New Business 

Your Instructor TodayDean DeLisle

• President of Forward Progress, Inc• Co-Founder and CEO of MYeReputation.com• Over 25 years in business Coaching and Consulting• Campaign Development in Social Media• Call Center, Internet, eMarketing, Event Management, • Intense Lead Generation, Web Seminars, eSelling• Over Billion Dollars Sales, 25 Million Leads, Helped Thousands

of People using Internet Based Lead Generation• Financial Services, Real Estate, Professional Services, Legal,

Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales…..

Game PlanGame PlanRoad Map to Success Road Map to Success

• Build an optimized account• Maintain optimal account settings• Manage options to add new target contacts• Attract new clients looking for your business• Leverage your network to find your target customers• Change your settings for Google and others search• Measure if your new target network is building

Social Network Efforts

Why do they fail for

organizations?

Social Networks You Already Know

• Schools• Chambers• Industry Clubs• Organization• Charities• Religious• Country Clubs• Network Groups

Why do “Traditional”Social Networks Work?

• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”

MAKE IT EASY!

Why Do “Traditional” Social Networks Work?

• Think about Recommended “IN” – Why?

MAKE IT EASY!

2 Old – 2 New

How Many Contacts and eMailsDo YOU Have?

• That Know YOU?• That Trust YOU?• That have done Business with YOU?• That would recommend YOU?

Bob Sue Pat Mark

MAKE IT EASY!

How it Works

MAKE IT EASY!

Please Log into LinkedIN Now…

LinkedIN – Your Reach

LinkedIN- Your Reach

Decide!

Profile Tune Up

A Goal!

THE GOAL!

Generate Business!

Self Accountability

Profile Tune Up

Create Relevancy!

Profile Tune Up

Profile Settings - Allows you to manage profile information, profile photo visibility, public profile information, status visibility and member feed visibility.

1. Email Notifications - Allows you to manage contact settings, how you want to receive messages, notifications and invitations. 2. Home Page Settings - Allows you to manage network updates and news on your home page. 3. RSS Settings - Allows you to enable or disable your private RSS feeds. 4. Groups - Allows you to control invitations from groups. 5. Personal Information - Allows you to manage your name, location, display name, account holder icon settings, email addresses, passwords and a link to close your account. 6. Privacy Settings - Allows you to manage settings for research surveys, connections list visibility, profile views, turn on/off ability to see another members profile picture, profile and status updates, service provider directory, partner advertising, and authorized applications. 7. My Network - Allows you to tell us how you want to use your LinkedIn network.

Improve Your Google Page Rank Contact Settings

Adding Connections

Adding Connections

BATCH THEM!

Don’t Get Punished!

The NEW CRM!

Adding Connections

Adding Connections

Adding Connections

Adding Connections

Be Polite – Take Time to Connect!

Removing Connections!Connections will not be notified that they have been removed from your connections list.

They will be added to your list of Imported Contacts just in case you want to re-invite them at a later date.

Only the member that breaks the connection can re-initiate that connection.

Recomendations

Let’s find someone to recommend

Why get recommended?• It helps you hire and get hired • It helps connect to customers and partners • It builds your brand and reputation • It makes your network more valuable - score

Who should recommend you?• Former managers • Colleagues and co-workers • Customers and clients • Business partners

Where are recommendations found?• Your comment is listed in your profile under the

Recommendations tab. • Recommendations you receive are listed under

“Recommendations For” at the bottom of the “Experience” section.

• Used by LinkedIN Search

Make a Recommendation

Next StepsBook a meeting right now with your team!Create a plan and make a system that worksFix Your Profiles – ASAP Start Reaching Out – Build your connectionsBe Active!

Next Class - Tue 01/26/10 – LinkedIN Driving Business

9am PST - 11:am CST – 12:00 NOON EST

Let’s Connect!TWITTER: http://twitter.com/deandelisleFACEBOOK: http://profile.to/deandelisle/LINKEDIN:

http://www.linkedin.com/in/deandelisle

dean@forwardprogress.NET

FOLLOW THROUGH!