Linked In Class One How To Build And Optimize Your Profile For Business 2010

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Class One How to Build and Optimize Your LinkedIN Account for New Business

description

Class One – How to Build and Optimize Your LinkedIn Account for New Business* (1 Hour)DATE: 02/09/10 1PM PST - YOU WILL ALSO HAVE ACCESS TO REPLAYThere are techniques to make your LinkedIn Account become a magnet for business. This is no secret; however, once you learn how to manage your account successfully, you will be amazed at the results. We will show you how to not only optimize your profile for LinkedIn, but also “get found” outside of LinkedIn by Google and other search engines.You will want to create a basic LinkedIn account before you take this class even if it is not completely filled out. Building the ideal account will be covered in a succinct step-by-step process. We will also cover critical settings for your account which will help LinkedIn work for you.Then we will effectively show you the easiest way to add new contacts to your network and how to continue the process as a critical business building practice. You will never look at your professional network/contacts the same again as you learn to successfully connect more productively to build your business. This class is the launch pad that will set you up for everything from getting appointments to filling events.Participants will learn HOW TO: * Build an optimized account* * Maintain optimal account settings * Manage options to add new target contacts * Attract new clients looking for your business * Leverage your network to find your target customers * Change your settings for Google and others search * Measure if your new target network is buildingRemember the second class is 02/11/10 at 1PM PST and you will receive a separate link for this class. That link will be sent after the first class has been completed.

Transcript of Linked In Class One How To Build And Optimize Your Profile For Business 2010

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Class One

How to Build and Optimize Your LinkedIN

Account for New Business 

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Your Instructor TodayDean DeLisle

• President of Forward Progress, Inc• Co-Founder and CEO of MYeReputation.com• Over 25 years in business Coaching and Consulting• Campaign Development in Social Media• Call Center, Internet, eMarketing, Event Management, • Intense Lead Generation, Web Seminars, eSelling• Over Billion Dollars Sales, 25 Million Leads, Helped Thousands of

People using Internet Based Lead Generation – Trained and Coached over 9,000 people

• Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales…..

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Game PlanGame PlanRoad Map to Success Road Map to Success

• Build an optimized account• Maintain optimal account settings• Manage options to add new target contacts• Attract new clients looking for your business• Leverage your network to find your target customers• Change your settings for Google and others search• Measure if your new target network is building

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Please Log into LinkedIN Now…

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Social Network Efforts

Why do they fail for

organizations?

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Social Networks You Already Know

• Schools• Chambers• Industry Clubs• Organization• Charities• Religious• Country Clubs• Network Groups

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Why do “Traditional”Social Networks Work?

• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”

MAKE IT EASY!

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Why Do “Traditional” Social Networks Work?

• Think about Recommended “IN” – Why?

MAKE IT EASY!

2 Old – 2 New

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How Many Contacts and eMailsDo YOU Have?

• That Know YOU?• That Trust YOU?• That have done Business with YOU?• That would recommend YOU?

Bob Sue Pat Mark

MAKE IT EASY!

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How it Works

MAKE IT EASY!

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Please Log into LinkedIN Now…

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LinkedIN – Your Reach

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LinkedIN- Your Reach

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Decide!

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Profile Tune Up

A Goal!

THE GOAL!

Generate Business!

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Self Accountability

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Profile Tune UpWhat are

YOUR Keywords?

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Create Relevancy!

Profile Tune Up

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Improve Your Google Page Rank Contact Settings

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Adding Connections

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Adding Connections

BATCH THEM!

Don’t Get Punished!

The NEW CRM!

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Adding Connections

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Adding Connections

BATCH THEM!

Don’t Get Punished!

The NEW CRM!

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Adding Connections

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Adding Connections

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Adding Connections

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Adding Connections

Be Polite – Take Time to Connect!

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Adding Connections

NO!

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Removing Connections!

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Removing Connections!

Connections will not be notified that they have been removed from your connections list.

They will be added to your list of Imported Contacts just in case you want to re-invite them at a later date.

Only the member that breaks the connection can re-initiate that connection.

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Removing Connections!

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Recommendations

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RecommendationsWhy get recommended?• It helps you hire and get hired • It helps connect to customers and partners • It builds your brand and reputation • It makes your network more valuable - score

Who should recommend you?• Former managers • Colleagues and co-workers • Customers and clients • Business partners

Where are recommendations found?• Your comment is listed in your profile under the

Recommendations tab. • Recommendations you receive are listed under

“Recommendations For” at the bottom of the “Experience” section.

• Used by LinkedIN Search

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Let’s find someone to recommend

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Make a Recommendation

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Next StepsBook a meeting right now with your team!Create a plan and make a system that worksFix Your Profiles – ASAP Start Reaching Out – Build your connectionsRecommend Someone Today!Be Active!

Next Class – THIS Thursday 02/11/10 – LinkedIN Driving Business

1PM PST – 3PM CST – 4PM EST

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Let’s Connect!TWITTER: http://twitter.com/deandelisleFACEBOOK: http://profile.to/deandelisle/LINKEDIN:

http://www.linkedin.com/in/deandelisle

[email protected]

FOLLOW THROUGH!