WESTERN EUROPEAN DIGITAL CONTENT MARKETCARRIER BILLING SET TO EXPLODE

Digital content revenues monetised throughcarrier billing in Western Europe (in € billion)

of all Western Europeandigital content will be monetizedthrough carrier billing.

(2019)

(2014)

8%

x3

CARRIER BILLING IS EXPECTED TO INCREASE FIVE-FOLD BETWEEN 2014 & 2019

THE VENDORS' BENEFITS

Multi-screen payment optionCarrier billing allows the billing contentpurchased on devices other than the smartphone,such as tablets, desktops and smart TVs.

Wider and diverse user baseCarrier billing enable payment to unbanked consumers, to consumers who are reluctantto divulge credit card details on line.

Higher conversion rates & transaction valuesthan credit cards for small value transactions(less than 10 euros).

FIRSTTRANSACTION

CREDIT CARD(N=100)

10-12%Convert

20-25%Convert

2-3%

70%Convert

80-88%Convert

56-62%

SECONDTRANSACTION

CONVERSION RATE(2+TRANSACTIONS)

CARRIER BILLING(N=100)

40%

CAGR 2014-2019

(2014)

(2019)

€1.639

x5.4

€8.865

HiPay Mobile o�ers mobile payment in more than 85 countries.www.hipaymobile.com

Source : Juniper Research & DIMOCO White Paper: ”The Future of Carrier Billing In Europe” (2015)Note : carrier billing is definied as the “payment for goods or services by means of the customer’s mobile

payment plan, either with the monthly phone bill (for contract customers) or as debit from prepaid credit.”

THE CONSUMER POINT OF VIEW :CARRIER BILLING IS THE USER-PREFERRED

PAYMENT OPTION FOR BILLING DIGITAL CONTENT

of European users prefer carrier billing if the payment option is available in digital content storefronts.

75%

CARRIER BILLING IS AN ESSENTIAL ADDITIONAL PAYMENT METHOD