1992 Entered
India with Max
Group
2000 Acquired Essar
2001 Introduce orange
Hi Campaig
n2003
Introduced Pug
“Cheeka”
2005 Turned “Pink”2007
Acquired by
Vodafone & Re-
branding
2009 Introduc
ed Zoozoos
2011 Vodafon
e 3G campaig
nNow: Vodafon
e Delights
TV“Wherever You Go Our Network Follows You” ADSThe Hutch network was personified as the adorable pug dog
CELEBRITY ENDORSEMENTSRahul Dravid- to attribute trust and dependability to the Hutch Brand & Irfan Khan
OUTDOORHoardingsBillboards
CHANGE IS GOODHUTCH IS NOW VODAFONE
REBRANDING CAMPAIGN- Brand Transition
• Red: For the passion and spirit.• Rock Solid: dependable and
empathetic• Restless: always challenging to
improve and being funny.
TV
• The commercial shows Hutch dog moving out of pink house and moving into red house. The tagline “ Hutch is now Vodafone” was translated in multiple languages
Print • Supplementary with TV ads across all main newspapers
Outdoor• Message appeared in 150 towns & in
400,000 shops• Hoardings, billboards& kiosks
Internet • Website Makeover from pink to red
Radio • New jingle- New upbeat version of the same Hutch sound
Vodafone Customer Care ServiceHAPPY TO HELP
Symbolize a mobile phone customer care service as willing
and eager to help as the little pug.
Vodafone kick-started ‘Happy to Help’, in Kerala, to help bring relief to commuters during heavy rains.
Vodafone ushers were stationed with huge umbrellas at major railway stations in Kerala to help people to and from the platforms.
25 different aired during IPL2Sponsorships- IPL2Supplementary with TV ads across all main newspapersHoardings, billboards& kiosksFacebook Fan Page Downloadable ringtones, videos, etcMicrosites: “What kind of Zoozoos are you?”
VODAFONE – THE ‘3G SUPERMAN’
TEASER ADS
VODAFONE DELIGHTS
Vodafone is promoting “Delights”, a world of exclusive deals and discounts, with a TV advertising campaign featuring school girls in black and white films; an old man and a young boy. To show the emotional response associated with receiving special gifts.
EVENTS & SPONSORSHIPS
CONCLUSION
IMC APPROACH OF VODAFONE CAMPAIGNS
THANK YOU
AKANSHA 109
SUHAIB 17
MANSI 77
SHALLU 75
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