1992 Entered

India with Max

Group

2000 Acquired Essar

2001 Introduce orange

Hi Campaig

n2003

Introduced Pug

“Cheeka”

2005 Turned “Pink”2007

Acquired by

Vodafone & Re-

branding

2009 Introduc

ed Zoozoos

2011 Vodafon

e 3G campaig

nNow: Vodafon

e Delights

TV“Wherever You Go Our Network Follows You” ADSThe Hutch network was personified as the adorable pug dog

CELEBRITY ENDORSEMENTSRahul Dravid- to attribute trust and dependability to the Hutch Brand & Irfan Khan

OUTDOORHoardingsBillboards

CHANGE IS GOODHUTCH IS NOW VODAFONE

REBRANDING CAMPAIGN- Brand Transition

• Red: For the passion and spirit.• Rock Solid: dependable and

empathetic• Restless: always challenging to

improve and being funny.

TV

• The commercial shows Hutch dog moving out of pink house and moving into red house. The tagline “ Hutch is now Vodafone” was translated in multiple languages

Print • Supplementary with TV ads across all main newspapers

Outdoor• Message appeared in 150 towns & in

400,000 shops• Hoardings, billboards& kiosks

Internet • Website Makeover from pink to red

Radio • New jingle- New upbeat version of the same Hutch sound

Vodafone Customer Care ServiceHAPPY TO HELP

Symbolize a mobile phone customer care service as willing

and eager to help as the little pug.

Vodafone kick-started ‘Happy to Help’, in Kerala, to help bring relief to commuters during heavy rains.

Vodafone ushers were stationed with huge umbrellas at major railway stations in Kerala to help people to and from the platforms.

25 different aired during IPL2Sponsorships- IPL2Supplementary with TV ads across all main newspapersHoardings, billboards& kiosksFacebook Fan Page Downloadable ringtones, videos, etcMicrosites: “What kind of Zoozoos are you?”

VODAFONE – THE ‘3G SUPERMAN’

TEASER ADS

VODAFONE DELIGHTS

Vodafone is promoting “Delights”, a world of exclusive deals and discounts, with a TV advertising campaign featuring school girls in black and white films; an old man and a young boy. To show the emotional response associated with receiving special gifts.

EVENTS & SPONSORSHIPS

CONCLUSION

IMC APPROACH OF VODAFONE CAMPAIGNS

THANK YOU

AKANSHA 109

SUHAIB 17

MANSI 77

SHALLU 75