BULGARIA

CROATIA

HUNGARY

ROMANIA

SERBIA

GOVERNMENT

TRANSPORTATION

CONSUMER

TRANSPORTATION

GOVERNMENT

TRANSPORTATION

GOVERNMENT

TRANSPORTATION

UTILITIES

UTILITIES

MANUFACTURING

CONSUMER

UTILITIES

GOVERNMENT

MANUFACTURING

Source: IDC's CEMA Internet of Things Market Forecast, July 2015 Research team: Milan Kalal, Program Manager - Internet of Things research, IDC CEMA.© 2015 IDC. Reproduction without wri�en permission is forbidden.h�p://idc-cema.comh�p://idc.com

Internet of Things

in South East Europe

Market

2020

29.5billion

MARKETOPPORTUNITY

For SEECONNECTED

DEVICESGLOBALLY

CONNECTEDDEVICES

in CEMA*

CONNECTEDDEVICESin SEE**

2.5billion

244million

$3.18billion

*) Central and Eastern Europe, the Middle East, and Africa **) South East Europe includes Bulgaria, Croatia, Hungary, Romania, Serbia, and Slovenia

and

10 countries11 industry verticals

36 use cases12 technology segments

IDC's CEMA Internet of Things market forecast covers:

ASSET/FLEETMANAGEMENT

HOME SECURITY/MONITORING

AUTOMATEDPUBLIC TRANSIT

MANUFACTURINGOPERATIONS

FREIGHTMONITORING

SMART GRID

TOP 3 INDUSTRIES BY COUNTRY

TOP IoT USE CASES IN SEE

THE IoT ECOSYSTEM

MARKET OPPORTUNITY ($M) IN SEE

DID YOU KNOW THAT BY 2020...

DEVICE SEGMENTS: UNITS VS REVENUES% OF IoT UNITS % OF REVENUESCONTRIBUTES

ANALYTICS

MODULES,SENSORS

CONNECTIVITY PLATFORMS,SERVERS,STORAGE

APPLICATIONS

SECURITY

PROFESSIONAL SERVICES

760805 89843 56 227 387

17% 42%

10% 14%

24% 18%

2% 6%

7% 1%

39% 10%

1%

ENTERPRISE

HOME

INFRASTRUCTURE

BUILDINGS

ANIMALS

CONSUMER

PUBLIC BUILDINGS 9%

1. 2. 3.

4. 5. 6.

1. 2. 3.

WILL BE WORTH

IoT SERVICESINDUSTRY

$470 Mvs64%

CAPEX36%OPEX

THERE WILL BE OVER

DRIVING14 MILLION BROADBAND

CONNECTIONS

SMART HOME SOLUTIONS

WILL BE DEPLOYED

THE NUMBER OF THINGS CONNECTEDTO INTERNET IN SEE

VER 7 MILLIONWILL EXCEED

ITS POPULATION

BY MORE THAN 5 TIMES

SMART METERS

IN SEE

TRANSPORTATION GOVERNMENT UTILITIES CONSUMER MANUFACTURING

TOP 5 INDUSTRIES IN SEE

BREAK DOWNIoT SPENDING

IN SEE

SLOVENIA UTILITIES MANUFACTURING GOVERNMENT