“How To Get Social On

Facebook & Generate Leads”

by Lloyd Dobson

Social Media marketing is a great way to boost interest

in your brand and increase leads and

sales.

So . . . .With That Said Let’s Discuss

Facebook In Particular.

Are You Aware of The Precise Types of Content That Will Make Your

Marketing Successful?

What is content strategy? It’s your mindset, culture & approach to delivering

your customer’s information needs in all

the places they’re searching for it, across

each stage of the buying process.

It takes a solid plan to pull

this off.

Winston Churchill once said, “He who fails to plan is

planning to fail.”

Nothing could be truer with respect to

your Social marketing. It’s the planning that must come first before you move out into the world of Social

Media.

There are 3 categories of

content that are most ideal and should factor

into your overall Social

marketing plan:

1. Personality. This type of content

focuseson subjects outside of your store, your products and your services. We’re talking about fun, humorous and engaging content that people generally enjoy seeing and interacting with.

Irresistible community-related stories and

interesting subjects that peak peoples’ attention

are what you’re going for. It’s the hardest type of

content to produce and it gets you the highest

engagement.

2. Brand. This type of content revolves around your dealership’s brand – the characteristics thatcompel people to buy from you.

This would be things like interesting stories about your customers (with pictures), video interviews &

testimonials, coverage of local events that you’re participating in, your blog posts, “How to” videos and certainly anything focusing on employee or affiliate recognition. (Percent of total content: 20%)

3. Product. Here’s where you get to share specials and spotlight cool features of your business.

Most everyone knows by now that Social is not a broadcasting tool, but don’t be afraid to post sales-related content. You’ve worked hard to build trust with the audience and you’re allowed to reap the benefits. (Percent of total content: 10%)

Take action now. Develop your Social marketing plan utilizing these 3 valuable types of content. You’ll see the results you’re looking for sooner and with more consistency. Build it the right way and they will come.

CEO & Founder ofGlobal Apps Network &NetDivvy

www.LloydDobson.com

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“Remember It Is Not What YOU

Know, But What YOU Do With What

YOU Know”www.LloydDobson.com