cea Radiant resultsology · generate qualified leads. Utilize Facebook, Instagram and Twitter to...

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Driving the Gator Bowl to become the #2 Bowl Game in Florida in total likes and followers on Facebook (ranking higher than Rose Bowl and the Outback Bowl - woohoo!). CASESTUDY GATOR BOWL Challenge Solution Services Create a campaign to increase university students’ awareness and involvement in the Gator Bowl, increase brand awareness and generate qualified leads. Utilize Facebook, Instagram and Twitter to target specific demographics and generate leads. Campaign Strategy Social Media Strategy Lead Generation Facebook Instagram Twitter • Over 3,500 mentions on Twitter to increase 242% in 2 weeks Over 9,800 page views and 5,796 unique visits on the website • Mentioned by ESPN for effective use of social media Over 5,100 website visits and 7,000 page views Results Not just “likes” but lead generation The Taxslayer Player Rapid Fire Contest - Created to promote bowl and grow awareness of the event across SEC and Big Ten schools. Registration required first and last name, email address and zip code (phone number optional). Over 2,400 emails were collected and given to the client to use for future marketing. Patches Pick - Facebook Tab created to promote 10 Weekly Featured Games. Visitors could register to vote for game winners. The person with the best record each week would receive branded prizes. All emails are sent to client to use again for marketing purposes. - c e a Radiant results 82% Increase Over 3,000 new Facebook likes & 2.5 million impressions 70% Increase 2400 new connections made on Twitter 500+ New Followers 0 to 559 Instagram followers in one month Social Media

Transcript of cea Radiant resultsology · generate qualified leads. Utilize Facebook, Instagram and Twitter to...

Page 1: cea Radiant resultsology · generate qualified leads. Utilize Facebook, Instagram and Twitter to target specific demographics and generate leads. • Campaign Strategy • Social

Driving the Gator Bowl to become the #2 Bowl Game in Florida in total likes and followers on Facebook(ranking higher than Rose Bowl and the Outback Bowl - woohoo!).

CASESTUDYGATOR BOWL

Challenge Solution Services Create a campaign to increase university students’ awareness and involvement in the Gator Bowl, increase brand awareness and generate qualified leads.

Utilize Facebook, Instagram and Twitter to target specific demographics and generate leads.

• Campaign Strategy• Social Media Strategy• Lead Generation• Facebook• Instagram• Twitter

• Over 3,500 mentions on Twitter to increase 242% in 2 weeks

• Over 9,800 page views and 5,796 unique visits on the website

• Mentioned by ESPN for effective use of social media

Over 5,100 website visits and 7,000 page views

Results

Not just “likes” but lead generation

The Taxslayer Player Rapid Fire

Contest - Created to promote bowl and grow awareness of the event across SEC and Big Ten schools. Registration required first and last name, email address and zip code (phone number optional). Over 2,400 emails were collected and given to the client to use for future marketing.

Patches Pick - Facebook Tab created to promote 10 Weekly Featured Games.Visitors could register to vote for game winners. The person with thebest record each week wouldreceive branded prizes. All emails are sent to client to use again for marketing purposes.

-ologycea Radiant results

82%Increase

Over 3,000 new Facebook likes & 2.5 million impressions

70%Increase

2400 new connections made

on Twitter

500+New Followers

0 to 559 Instagram followers

in one month

SocialMedia