Google’s Mobile Friendly Update: What you need to
know?
Google is going to update it’s Algorithm in April 2015
Mobile Friendliness A Ranking Criteria!
• Around 60% of Google’s searches are conducted on Mobile Phones
• The sales of mobile phones has outnumbered the sales of desktop and Laptops
• Responsive web design has made usage of mobile easier
Why?
Will Desktop Rankings be affected?
• It is predicted that Desktop and Mobile rankings will be separate• But a significant decrease in Mobile traffic can be observed if you do not update your website in time!
Some things to keep in mind
• This update will also be a significant one and those who can direct their mobile traffic can take good advantage of it!
• The algorithm will be directed to individual pages of the website
• The pages will be picked up in real time so regular updates are recommended
Determining if Your Site is Mobile – Friendly
• Go to Mobile- Friendly Test on the developer page of Google
• Enter URL of your website and see the results!
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