Google and People Friendly Blogging

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.

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Adam Dince @adamdince

Deluxe Corporation

http://www.youtube.com/deluxecorporation

http://www.linkedin.com/company/deluxe-corporation

http://www.facebook.com/deluxecorp

http://www.twitter.com/deluxecorp

http://www.deluxe.com/

http://plus.google.com/109212745198088572535/posts


Introduction

Google and People Friendly Blogging

Preface on writing

Writing premium content

The technical stuff

Building credibility with Google

Results

@adamdince


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Adam Dince @adamdince Director of Earned Media at Deluxe

Facebook Ads manager for Coco’s Heart Dog Rescue

More than 14 years of experience in online marketing and Web development, both

B2B and B2C

Have helped dozens of Fortune 100 companies as well as small business owners

create the winning online strategies

Contributor To:

@adamdince


www.deluxe.com/blog

@adamdince

http://www.deluxe.com/blog


Will be tracking Tweets mentioning @adamdince & @deluxecorp (no

hashtags needed)

Two winners will be randomly selected to win a complimentary logo design /

logo re-fresh from Deluxe. Your logo design includes the following:

10 Design Concepts

2 Dedicated Designers

2 Logo Revisions

Vector and 11 File Formats (to use across the web and print)

Hint, hint: the more you Tweet, the better odds you have at winning

@adamdince


You are all incredibly talented people

I respect the commitment you’ve made

to making the Web a better place

You are the kind of people I want in my

network

@adamdince

dis-ndat.blogspot.com


As of 10/6/2014

@ 10:34 AM CST

http://www.statista.com/chart/1502/15-years-of-google/

http://www.internetlivestats.com/google-search-statistics/

91% of Internet Users

Search (via search engines)

Every Month HubSpot, 2014

@adamdince


We want to helps solve

problems

@adamdince


As of 10/6/2014

@ 9:32 AM CST

172

75.8

0 50 100 150 200

Tumblr

WordPress

Number of blogs on the Web February, 2014, #’s in millions

@adamdince


codemakit.com

@adamdince


Traffic from Google and popularity with readers!

Earning Trust

Premium Content

Technical Stuff

@adamdince


http://blog.rivaliq.com/

@adamdince


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What I believe about writing


http://blog.dictionary.com/writing-is-a-calling/


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Google and People Friendly


questbrewing.com


http://www.mylocalbusinessonline.co.uk/google-quality-rater-guidelines-leaked/

@adamdince












Searchmetrics.com Wiredseo.com

@adamdince


Examples:

Would you trust the information presented in this article?

Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?

Does the article provide original content or information, original reporting, original research, or original analysis?

Does the page provide substantial value when compared to other pages in search results?

Does the article describe both sides of a story?

Does this article contain insightful analysis or interesting information that is beyond obvious?

http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html

@adamdince














thisisindexed.com

@adamdince


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Ensures:

Blog content is accessible to Google

Google can find all of your content

Helps Google better understand your content

Sends Google positive signals about your

intent

@adamdince


Consider branding before SEO when registering a domain name

Register domain for two years or longer

Register hosting for two years or longer

Careful about privately registered domains

HTTP or HTTPS doesn’t matter, but HTTPS might be a better

longer term option for security and potential keyword data

@adamdince


Own your domain name,

don’t rent it from WordPress,

Tumblr, etc..

Easy for humans and search

engines to understand.

WTF?

@adamdince


WordPress is easy to:

Optimize for the major

search engines

Re-skin / rebrand

Add digital assets

Add analytics

Add social integrations

Port blog content from one

host to another

Source: motleynews.net

@adamdince


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WordPress SEO

@adamdince

http://wordpress.org/plugins/wordpress-seo/


WP Robots.txt

Note: Make sure you block your tags, category and search results pages

@adamdince

http://www.flippercode.com/best-robots-txt-of-a-wordpress-website/

http://wordpress.org/plugins/wp-robots-txt/
















WP Pic Shield

@adamdince

http://wp-picshield.com/


W3 Total Cache

@adamdince

http://www.w3-edge.com/wordpress-plugins/w3-total-cache/


WP Smush.It

@adamdince

https://wordpress.org/plugins/wp-smushit/

https://wordpress.org/plugins/wp-smushit/


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Focusing on search can help the user


URL

H1

Top of Content Image ALT Text

Keyword Optimization

H2

Bullet Optimization Video + Transcript

Image ALT Text

Page Title

WordPress Plug-In: Yoast WordPress SEO

Page Title

Meta-Description





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Building Trust With Google


Just because you write content doesn’t

make you an authority

Google sees quality Websites linking to your

blog as votes of trust in your favor

The more quality inbound links your blog

receives, the better you will rank in Google

search results

@adamdince


Your Blog

Competitor Blog

Competitor Blog

digitalsherpa.com

@adamdince


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Where’s

the link

love?

@adamdince


glee.wikia.com

@adamdince


thisisindexed.com

@adamdince


https://support.google.com/webmasters/answer/2604774?hl=en

@adamdince


Blogrolls

Footer links (if you’re a Web designer)

Press releases

Other sites you own (en masse)

Blog directories

Guest blogging

Forum spam

Comment spam

@adamdince


https://www.youtube.com/watch?v=udqtSM-6QbQ

Google clearly articulates that Likes,

Tweets, +1’s, Followers, etc… have no

impact on Google rankings.






Build strong social

relationships

Build your networks

Contribute to important

publications

Speak at conferences

Get integrated

with “influencers”

Add social proof to your

blog

www.fleettrends.com


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Google traffic costs us

$0.00 a month

Facebook traffic costs us

$600.00 a month

@adamdince


As of 10/6/2014

@ 10:34 AM CST

http://www.statista.com/chart/1502/15-years-of-google/

http://www.internetlivestats.com/google-search-statistics/

91% of Internet Users

Search (via search engines)

Every Month HubSpot, 2014

@adamdince

Google and People Friendly Blogging

Marketing

Transcript of Google and People Friendly Blogging