Google’s Mobile Friendly Update: What you need to

know?

Google is going to update it’s Algorithm in April 2015

Mobile Friendliness A Ranking Criteria!

• Around 60% of Google’s searches are conducted on Mobile Phones

• The sales of mobile phones has outnumbered the sales of desktop and Laptops

• Responsive web design has made usage of mobile easier

Why?

Will Desktop Rankings be affected?

• It is predicted that Desktop and Mobile rankings will be separate• But a significant decrease in Mobile traffic can be observed if you do not update your website in time!

Some things to keep in mind

• This update will also be a significant one and those who can direct their mobile traffic can take good advantage of it!

• The algorithm will be directed to individual pages of the website

• The pages will be picked up in real time so regular updates are recommended

Determining if Your Site is Mobile – Friendly

• Go to Mobile- Friendly Test on the developer page of Google

• Enter URL of your website and see the results!

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