Establish your professional brand
Complete your profile with the customer in mind. Become a thought-leader by publishing meaningful posts.
Social Selling Index
Why is it important to establish your professional brand?
Reps that exceed quota get 35% more page
views than those that don’t
81% of buyers are more likely to engage with a
strong, professional brand
+35%
92% of B2B buyers engage with sales
professionals if they are known industry thought
leaders
+92
%+81
%
Aim for 100% profile completenesswith a profile picture, headline, summary, and experience.
Complete your profile with the customer in mind
EXPERT TIP
Emphasize instances when you provided value to a client
Establish your professional brand
Establish your professional brand
Include examples of your work on your profile in rich multimedia to share with prospects and customers in an interactive way.
Add rich content highlighting you as a thought leader
EXPERT TIP
Post an overview of your company’s products and services via SlideShare
Establish your professional brand
Make it your goal to share high-quality information that is helpful and contextually appropriate for followers.
Increase visibility by posting and interacting with content
EXPERT TIP
Share a well-written, long-form post related to your professional experience or industry trends
Establish your professional brand
List your skills as a simple, efficient way to show your prospects how you can help them.
Generate endorsements from customers and colleagues
EXPERT TIP
Endorsing connections on LinkedIn often prompts them to return the favor
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