Branding & Networking

Goal: Define and develop a professional

brand, establish a networking plan, and

discuss resources

What is Networking?

Creating Relationships

Building Relationships

Maintaining Relationships

Building & Protecting Your Brand

• What is your focus / purpose?

• What is your image?

• What else can you do?

Opportunities in Networking

Generate Leads

Access Hidden Market

Establish Rapport

Rehearse Value Proposition and Practice Interviewing Skills

Employer Advantages to

NetworkingCompanies are

using their own employees to find new hires, saving time and money.

• How does this help you?

• Ensures Compatibility

• Lessens Competition

• Provides Opportunity

• Ernst & Young has set goals to increase the amount of hires from internal

referrals. As a result, employee recommendations now account for 45% ofnon-entry-level placements, up from 28% in 2010.

• 61% of candidates hired through referrals and a company’s career page aremore likely to be hired than if they only apply on a job board (14%).

Job Fairs

• List of local job / career fairs here

• Networking events

Plan Your Approach

• Walk the room

• Take note of companies and name tags

• Check out the company / employee

LinkedIn profiles

• Practice your Value Proposition

Leveraging Military Skills

• Build a network

• Take advantage of professional

development

• Application of advanced skills

Online Effectiveness

Clean Your Brand

Be Aware of your

Connections

Remain Professional in

Correspondence and Content

93% of recruiters are likely to

look at a candidate’s social profile

78% of recruiters have hired

through a social network

LinkedIn for Veteranswww.veterans.linkedin.com

Heading

Summary

Professional Experience

Awards

Skills Endorsements

Recommendations

Education/Training

Memberships

LinkedIn Profile

LinkedIn “Stalking”

1. Search for people that

work for your target

company

2. Locate key players:

• Recruiters

• Department

Managers

• Veteran Personnel

3. Send a personalized

message to connect

LinkedIn: Job Preferences

Summary

Strategic Planning

• Develop your blueprint and leverage resources to successfully transition to civilian employment

• Introduce current facts about the job market as well as veteran and spouse-specific realities

Resume Writing

• Discover tools and techniques for industry-standard resumes

• Create a resume with 1-on-1 assistance from a VTS

Networking & Job Search

• Explore opportunities of engagement within professional and social circles

Interviewing

• Present techniques that will highlight marketability and top candidacy