Branding YOUBarry ClosserSr. UX DesignerProfessional Project Partners

Personal Branding

Networking

Personal Branding is NOT

● Competition● Ego● Exposure● Popularity● Self Promotion● Publicity● Celebrity● A Fad● Narcissism

Personal Branding IS

● Authenticity● Value● Values● Clarity● Passion● Delivery● Reputation● Drivers● Purpose● Credibility● Trust● Strengths

AudienceWho Needs to Know

Hiring Manager

Recruiters

Clients

Management

SkillsWhat You Can Do

Hard Skills

Soft Skills

Unique Hobbies

IdentityWho YOU Are

Personality

Style

Race / Ethnicity

Appearance

Gender / Sexuality

Characteristics

Reasons to BelieveWhy Are You Credible

Publications

Talks

Portfolio

Code

ProfessionWhat You Do And How You Do It

Front End

Back End

Designer

Data

Facilitator

Value

PromiseSo What

Dependability

Commitment

Reputation

Skills

ROI

PositioningWhy You

Expert Knowledge

Influence

Niche Skills

T-Shaped Skills

CommunicationHow They Know You

Website

Social Media

Blog

Talks

Networking

ResultsWhat You Get

Visibility

New Clients

Raise / Promotion

New Job

Recognition

InvestmentsWhat You Need

Headshots

Website

Logo

Blog

Money

NetworkingDiversify Your Network

Personal

Business

Career

IcebreakersWhere To Start

Classics

Location

Breaking News

Shy and Quiet

Joker

Totally Random

Classics“What brought you out today”

“What do you do”

“Where do you work”

“What is your passion”

“These things are great, have you tried them”

“Is it chilly in here or is it just me?”

“This is an amazing space, have you been here before”

Location

Breaking News“What do you think about the new Apple Watch?”

“Have you been watching Masterchef?”

“Did you happen to catch the game last night?”

“It’s pretty loud in here, mind if I join you over here where it’s a little quieter”

“I hate networking”

“Hi, my name is Barry”

Shy and Quiet

Joker“Do you know how much a polar bear weighs?”

“What do you call a fake noodle”

“There are 10 kinds of people in this world…”

“Why couldn’t the bicycle stand up by itself?”

“Do you know any good places to eat around here?”

“What is the worst conversation starter you’ve heard”

“Aren’t you friends with Becky?”

Totally Random

Elevator PitchShort, Sweet, To The Point

1) Who are you2) Why do they care3) What do you want

www.barryclosser.com