Establish your professional brand

Complete your profile with the customer in mind. Become a thought-leader by publishing meaningful posts.

Social Selling Index

Why is it important to establish your professional brand?

Reps that exceed quota get 35% more page

views than those that don’t

81% of buyers are more likely to engage with a

strong, professional brand

+35%

92% of B2B buyers engage with sales

professionals if they are known industry thought

leaders

+92

%+81

%

Aim for 100% profile completenesswith a profile picture, headline, summary, and experience.

Complete your profile with the customer in mind

EXPERT TIP

Emphasize instances when you provided value to a client

Establish your professional brand

Establish your professional brand

Include examples of your work on your profile in rich multimedia to share with prospects and customers in an interactive way.

Add rich content highlighting you as a thought leader

EXPERT TIP

Post an overview of your company’s products and services via SlideShare

Establish your professional brand

Make it your goal to share high-quality information that is helpful and contextually appropriate for followers.

Increase visibility by posting and interacting with content

EXPERT TIP

Share a well-written, long-form post related to your professional experience or industry trends

Establish your professional brand

List your skills as a simple, efficient way to show your prospects how you can help them.

Generate endorsements from customers and colleagues

EXPERT TIP

Endorsing connections on LinkedIn often prompts them to return the favor