Enterprise Mobility in the CloudDipesh MukerjiSr. Director Product Strategy & Marketing
66% of employees use at least two devices for work. Forrsights Workforce Employee Survey, Q1 2012
Mobile app development projects will out number PC development projects 4:1 in the next 3 years. Gartner August 2013
4:1of US/EMEA employees choose their own tablet and smart phone for work. Forrsights Workforce Employee Survey, Q1 2012
68%
<3yrsTablet shipments surpassed notebook and PC shipments in within three years of introduction.Mary Meeker, Internet Trend 2013
of all internet traffic in 2013 will be mobile. Mary Meeker, Internet Trend 2013
20%
mobile users reach for phone 150 times per day.Mary Meeker, Internet Trend 2013150
ConnectUpdate Interact Enable
ConnectUpdate Interact Enable
Today, the rapid pace of change is driving new behaviors and increasing our expectations of our
employers and those companies we do business with.
Mobility Revolution
Our World Today
Consistent view and experience in every interaction
While visiting customer, inputs new data on iPad
11:00 AM – iPad
User wakes up and checks a notification on Blackberry device.
8:00 AM – Blackberry
Requests new services on Windows 8 tablet - touch device inside the office
3:00 PM – Tablet
Outside firewall at work, quickly accesses app via Mobile Web
9:00 AM – Mobile Web
Reviews and approves changes at home via Android phone.
6:00 PM – Android
Completes review, approval inside corporate firewall pre PC mouse interface app
1:00 PM – Desktop
Security / Governance
Core Line of Business
Consolidation
CONTROL
AGILITY
Social & Collaboration
Insight & Analytics
ExperienceFirst
CONTROL
AGILITYNext-Gen Experience
Platform
Security / Governance
Core Line of Business
Consolidation
Social & Collaboration
Insight & Analytics
ExperienceFirst
“ I need an easier way to manage all this new stuff…”
“I want to access our data anywhere and everywhere.”
“I want to develop for multi-channel, but it’s hard and expensive.”
LINE OF BUSINESS
DEVELOPERS IT SECURITY
Apps have rigid and fixed points of interaction
Apps are designed mobile-last
Brute force app management
MDM, MAM, MCM are siloed solutions from different vendors
Channel specific development is costly and isolated
Messy dev lifecycles
Next-Gen Experience Platform
Multi-channelApplication Development
User-First ExperiencesMulti-Channel SaaS Apps
Edge-optimizedManagement & Security
Will the Enterprise keep up with the market?• Consumer consumption will drive enterprise adoption of
new channels
• Security/Accessibility capabilities will be at a premium in determining enterprise adoption
• Easy and fast development platforms, tools and communities will drive growth
• Must seamlessly integrate with existing products
• Must have the best yet different user experience
= MUST BE ON THE CLOUD!
Why Cloud?
• 10 year cycle of market refresh from a web-centric to a mobile-centric environment
• Rapid market adoption SaaS and cloud solutions
• Convergence of cloud & mobile (Kony, New Relic, Appcelerator, PhoneGap, and Sencha)
• Need anytime anywhere access
• Reduce operational costs
• Availability, Scalability, Reliability, Flexibility
There are 3 basic Cloud Service Models - SaaS
PaaS Integration and Middleware
IaaS Infrastructure (Hardware, Network, Storage)
Software as service. Software, applications, and data are
hosted in “the cloud’ by a 3rd party. Typically access via a
web browser.
SaaS App1 App2 App3
There are 3 basic Cloud Service Models - PaaS
SaaS App1 App2 App3
PaaS Integration and Middleware
IaaS Infrastructure (Hardware, Network, Storage)
Platform as service. A service that allows you to
build, deploy, and host applications in “the cloud’
by a 3rd party.
There are 3 basic Cloud Service Models - IaaS
SaaS App1 App2 App3
PaaS Integration and Middleware
IaaS Infrastructure (Hardware, Network, Storage)
Infrastructure as service. A service that allows you to
utilize IT hardware, network, and/or storage in “the cloud’ by a 3rd party.
Application Delivery System
Mobile Components
Wrappers / Containers
HTML5 Frameworks
X-platform IDEs
Integration Adapters
API Management
mBaaS
Secure Containers
Web Services
Middleware
In-app Analytics
Event Tracking
MAM / MDM
BUILD MANAGE
• Rapid development cycles• Low barrier - try before
you buy• Lower TCO• Large customer base /
Developer Community
• High in Capital Expense• Slow product releases• Long Proof-of-Concepts• Slower time-to-market
Cloud Vs. On-Prem
Top Mobile Barriers – Executives
Mobile Work Exchange Survey May 2013
Top Mobile Barriers – Executives
Top Cloud Barriers – IT Leaders
CDW 2013 State of the Cloud Report
Top Cloud Barriers – IT Leaders
…but there are challenges & barriers with Mobile & Cloud
73%
60%
42%
27%
30%
35%
Security
Budgets
Policies
Technical
Leadership
Culture
0% 50% 100%
46%Security
32%Performance
25%Integration
Corporate IT leaders are struggling with:
• Security of proprietary data and systems
• Technology & enterprise backend integration
• C-Level pressure to act now
• Service performance
• Mobile network communication
• Budgets / BYOD hidden costs
• Lack of corporate policies
• Cultural adoption & training
• Rapid pace of technology change
• Large & growing # of vendors
• Regulatory & mandate compliance
• Supporting multiple OS / Platforms
• Changes to organizational R&R
Various benefits are driving adoption of Mobile & CloudScalability & Reliability (“Elasticity”)
Increased Productivity
Employee Satisfacti
on
Business A
gility
Innovation
Improved Customer Experience
Processing Power
Lower Capital Expense
Messaging / Notifications
Synchronization / Reconciliation
Device Detection
Service Integration
Reporting and Analytics
Enterprise Integration
Business Apps
Data / Back End
Enterprise Grade
StablePROS
CONS
MOBILE MIDDLEWARE mBaaS / PaaS
Cheap
Easy
Expensive
Difficult
Limited
Unstable
• Single vendor, with flexibility to add components, 3rd party services
• Experienced & knowledgeable professional Services teams
• B2E experience, focus• Specific LOB and industry vertical
experience, focus• Enterprise pricing model
• Vendor “lock in”• Fewer 3rd party add-in choices• Start-up effort much higher• Price can be much higher, initially
• Easy & free to get started• Very developer friendly• Very inexpensive for enterprise apps• Lots of online resources (docs, APIs,
code samples, dev communities)• Possible to get “best-of-breed” for
every piece of the stack• Quick access to newest technology
• Most offerings severely limited in functionality (e.g., basic web services or JSON-only integration, provide only simple relational structures, etc.)
• Multiple vendors required to piece together a complete solution
• Most vendors are small, unproven; consolidation imminent
• Limited support, no services
PROS
CONS
MOBILE MIDDLEWARE mBaaS / PaaS
Why Enterprise Mobilityin the Cloud?
SPEEDCOSTAPPS
CONTROL
• Client side• Reusable packaged services
• Hardware• Software
• UI / UX• mBaaS
• Management• Monitoring / Analytics
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