Executive enterprise mobility report_Executive Mobility Survey

Executive Enterprise

Mobility Report2014APPERIAN

CITO Research

http://www.apperian.com/

Apperian 2014 Executive Enterprise Mobility Report 1

INTRODUCTIONMobility should transform businesses, but to reap mobility’s transformative powers, enterprises need the right FRPELQDWLRQ� RI� R�WKH�VKHOI� DQG�custom enterprise apps. The key to success is creating custom mobile apps to support the business process�es that make your company unique.

&RPSDQLHV� PRVW� VDWLVȴHG� ZLWK� WKHLU�mobility investments put more empha�sis on custom apps, robust enterprise app stores, and app management FDSDELOLWLHV�� 7KLV� LV� D� NH\� ȴQGLQJ� RI�the 2014 Apperian Executive Mobility Survey, which asked senior executives about the progress of and satisfaction with their mobility programs.

Apperian has performed surveys in the past, but those focused on the deployment of enterprise apps in the workplace and polled users about the impact of mobility at work. In its Exec�utive Mobility Survey, Apperian sought WR�ȴQG�RXW�KRZ�H[HFXWLYHV�DUH�OHDGLQJ�WKHLU�PRELOLW\�SURJUDPV��ZKDW�EHQHȴWV�they are expecting, what metrics are available to them, and what strategies they are using to drive adoption.

)RFXVLQJ�RQ�WKRVH�LQ�OHDGHUVKLS�RHUV�a more strategic perspective on mobil�ity that can help identify best practices and critical success factors, informa�tion that everyone involved in leading PRELOLW\�LQLWLDWLYHV�FDQ�EHQHȴW�IURP�

TABLE OF CONTENTS

Introduction

Survey Nuts and Bolts:

How We Did It and Who Participated

Key Findings

Supporting Business Processes Is the Prime Directive

&XVWRPHU�DQG�5ROH�6SHFLȴF�$SSV�2HU�0RVW�ΖPSDFW

Security Is a Widespread Concern

%XW�1RWKLQJ�ΖV�6ORZLQJ�WKH�0RPHQWXP�RI�0RELOLW\

Investments Increase Adoption

0HDVXULQJ�6XFFHVV�ZLWK�0RELOLW\

What’s Driving Satisfaction?

Custom Apps: A Critical Success Factor

The Most Successful Develop More Custom Apps

And Use More Apps Overall

Working Hard to Drive Adoption

Internal Promotion

App Management

Enterprise App Stores

Help Desk

*DPLȴFDWLRQ

Recommendations for Enterprise

Mobile Programs



SURVEY NUTS AND BOLTS

The 2014 Apperian Executive Mobility Survey was conducted by Gatepoint Re�search and polled 100 executives in organizations actively engaged in using mobile technology.

Gatepoint Research invited selected technology executives to participate. Survey UHVSRQGHQWV� LQFOXGHG�GLUHFWRUV�� YLFH�SUHVLGHQWV�� DQG�&[2V� IURP�YHU\� ODUJH�ȴUPV�(81% of participants came from companies with annual revenues in excess of $500 ELOOLRQ��7KH\�FDPH�IURP�D�UDQJH�RI�LQGXVWULHV��ȴQDQFLDO�DQG�EXVLQHVV�VHUYLFHV��XWLOL�ties, retail, and manufacturing.

In this report, Dan Woods, Founder and Analyst at CITOResearch.com, analyzes the survey results and suggests a program for taking advantage of the lessons that HPHUJH�IURP�WKH�GDWD��7KLV�UHSRUW�H[DPLQHV�NH\�ȴQGLQJV��GHVFULEHV�GULYHUV�RI�VXF�cess , and concludes with recommendations for mobility programs.

TABLE OF CONTENTS

Introduction



Key Findings












Internal Promotion

App Management


Help Desk

*DPLȴFDWLRQ


Mobile Programs


6833257Ζ1*�%86Ζ1(66�352&(66(6�Ζ6�7+(�35Ζ0(�'Ζ5(&7Ζ9( i 7KH�PDLQ�EHQHȴW�VRXJKW�E\��RI�UHVSRQGHQWV�LV�LPSURYHG�EXVLQHVV�SURFHVVHV��IROORZHG�E\� LQFUHDVHG�HPSOR\HH�VDWLVIDFWLRQ� ��DQG�FRPSHWLWLYH�DGYDQWDJH�(55%).

i The mobile sweet spot is comprised of apps that provide a better experience for a unique business process that may be used inside or outside the company.

i Surprisingly, the desire to save money and drive new revenue were less frequent�O\�FLWHG�DV�EHQHȴWV��DQG��UHVSHFWLYHO\��$IWHU�FRPSDQLHV�JDLQ�H[SHULHQFH�with mobility, more may use mobility to drive new revenue and service delivery opportunities.

KEY FINDINGS

What benefits are you seeking with your mobility investments?

0% 10% 20% 30% 40% 50% 80%60% 70%

Improved business processes

Increased employee satisfaction

Competitive advantage

Platform usage

New revenue or servicedelivery opportunities

Other

Cost saving

67%

60%

55%

39%

30%

20%

2%

TABLE OF CONTENTS

Introduction



Key Findings












Internal Promotion

App Management


Help Desk

*DPLȴFDWLRQ


Mobile Programs


&86720(5�$1'�52/(�63(&Ζ)Ζ&�$336�2))(5�0267�Ζ03$&7According to survey respondents, apps that target customers and apps that serve VSHFLȴF�UROHV�LQ�WKH�FRPSDQ\�RHU�WKH�JUHDWHVW�LPSDFW�RQ�SURGXFWLYLW\�DQG�52Ζ�

Given the emphasis on custom apps for enabling particular business processes, it’s not surprising that apps serving particular roles in the company are also high pri�ority. One question that deserves further research is exactly which roles are being enabled with mobile apps.

Apps for customers can increase revenue in multiple ways, including multichannel interactions. Walgreens found that customers using their app before store visits spent four times more than those who just visited the store. Customers engaged via the app, online, and in the store spent six times more on average.

5ROH�VSHFLȴF� DSSV�� VXFK� DV� VDOHV� DSSV�� PD\� LQGLUHFWO\� WDUJHW� FXVWRPHUV�� &LVFRȇV 6DOHV&RQQHFW�RHUV�VDOHV�D�RQH�VWRS�VKRS�IRU�HYHU\WKLQJ�IURP�WUHQGLQJ�SURGXFWV�WR�contracts to videos. The app lets sales answer questions like, “What’s the Internet of Everything, anyway?”.

KEY FINDINGSTABLE OF CONTENTS

Introduction



Key Findings












Internal Promotion

App Management


Help Desk

*DPLȴFDWLRQ


Mobile Programs


KEY FINDINGS

What mobile apps do you believe will have the greatest impact on productivity and/or ROI?

Apps for customers

Email/calendar/contacts

Role/function-specific apps

Apps for partners

Microsoft Office

Administrative apps(e.g. HR, expense reporting, etc.)

(Rate 1-5, 1=Little or no impact; 5=High impact)

4.04

4.03

3.86

3.53

3.53

3.49

1 2 3 4 5

&86720(5�$1'�52/(�63(&Ζ)Ζ&�$336�2))(5�0267�Ζ03$&7CONTINUED FROM PAGE 4

TABLE OF CONTENTS

Introduction



Key Findings












Internal Promotion

App Management


Help Desk

*DPLȴFDWLRQ


Mobile Programs


KEY FINDINGS

6(&85Ζ7<�Ζ6�$�:Ζ'(635($'�&21&(51 i When asked about challenges to achieving mobility goals, security was most fre�TXHQWO\�FLWHG��7KLV�LV�QRW�VXUSULVLQJ��EXW�LWȇV�DOVR�QRW�VORZLQJ�WKH�SUROLIHUD�tion of mobile application usage and development in the enterprise.

i Less frequent but still a concern was lack of budget (41%) and poor quality of apps ��*LYHQ�WKH�GLɝFXOW\�DQG�H[SHQVH�RI�FUHDWLQJ�JRRG�DSSV��ODFN�RI�EXGJHW�DQG�poor quality of apps could be related. (One way organizations can increase the quality of their apps is through user app testing, ensuring that the best possible app is released.)

i Issues related to managing mobility programs are also high on respondents’ lists RI�FKDOOHQJHV��ZLWK��FLWLQJ�KRZ�WR�GHWHUPLQH�52Ζ�DQG��FLWLQJ�ODFN�RI�PDQ�agement tools as important challenges.

TABLE OF CONTENTS

Introduction



Key Findings












Internal Promotion

App Management


Help Desk

*DPLȴFDWLRQ


Mobile Programs


%87�127+Ζ1*�Ζ6�6/2:Ζ1*�7+(�020(1780�2)�02%Ζ/Ζ7<Deployment momentum shows no sign of slowing. Respondents overwhelmingly indicate they are in the midst of large scale deployments to thousands of users (and given the context of the survey, we believe the users in question are employees). 0RUH�WKDQ��SODQ�WR�HTXLS�PRUH�WKDQ��XVHUV�ZLWK�PRELOH�DSSV�LQ�WKH�QH[W�WZR�\HDUV��$ERXW�RQH�WKLUG��DUH�UROOLQJ�RXW�DSSV�WR�PRUH�WKDQ��XVHUV�LQ�that timeframe.

KEY FINDINGS

How many users do you expect to equip with mobile apps within the next two years?

0% 5% 10% 15% 20% 25% 35%30%

More than 5,000 33%

500 or fewer 20%

2,001 to 3,000 18%

501 to 1,000 10%

3,001 to 4,000 8%

1,001 to 2,000 7%

4,001 to 5,000 5%

TABLE OF CONTENTS

Introduction



Key Findings












Internal Promotion

App Management


Help Desk

*DPLȴFDWLRQ


Mobile Programs


Ζ19(670(176�Ζ1&5($6(�$'237Ζ21Respondents described the types of investments they are making to drive adoption. Creating apps for business processes was a strong focus, followed by investments LQ�WUDLQLQJ�DQG�DQDO\WLFV��7KLV�ȴQGLQJ�FRQȴUPV�WKDW�PRELOH�WHFKQRORJ\�LV�UHDOO\�MXVW�D�new form of process optimization for most respondents.

i 0RELOL]LQJ�EXVLQHVV�SURFHVVHV�LV�NH\��DUH�FUHDWLQJ�DSSV�WR�DGGUHVV�FRUH�EXVL�ness processes; this means internal app development or partners developing apps).

i 7UDLQLQJ�LV�VHHQ�DV�FUXFLDO��

i 7KH�LQWHUHVW�LQ�DQDO\WLFV��LQGLFDWHV�WKDW�RUJDQL]DWLRQV�DUH�ORRNLQJ�IRU�PRUH�metrics about their mobility programs.

What investments are you making to increase mobile app adoption?

0% 10% 20% 30% 40% 50% 60%

Creating more apps to addresscore business processes

Training

Analytics

Help desk

Agile developmentcycle with user input

UI/UX improvements

53%

49%

43%

39%

35%

31%

KEY FINDINGSTABLE OF CONTENTS

Introduction



Key Findings












Internal Promotion

App Management


Help Desk

*DPLȴFDWLRQ


Mobile Programs


0($685Ζ1*�68&&(66�:Ζ7+�02%Ζ/Ζ7<Respondents state that analytics track app usage, platform usage, and use by in�GLYLGXDOV��0RVW�FRPSDQLHV�FDQ�WHOO�ZKR��LV�XVLQJ�ZKLFK�DSSV��RQ�ZKLFK�SODWIRUPV��EXW�WKHUH�LV�OHVV�YLVLELOLW\�DERXW�ZKHUH�DSSV�DUH�EHLQJ�XVHG��

0RUH� WKDQ��RI� UHVSRQGHQWV� VWDWH� WKDW� WKH\� FDQȇW� GHWHFW� GDWD�RU�GHYLFH� ORVV��That’s surprising given their security concerns and indicates a need for metrics about managing security and data leakage.

KEY FINDINGS

Do you have visibility into the following metrics for your mobility program?

0% 10% 20% 30% 40% 50% 70%60%

Data loss/device loss

Where apps are used

How frequently apps are used

Platform usage

Who is using apps

Which apps are used

Network usage

29%

36%

39%

46%

47%

54%

66%

TABLE OF CONTENTS

Introduction



Key Findings












Internal Promotion

App Management


Help Desk

*DPLȴFDWLRQ


Mobile Programs


After analyzing the data, it became clear that some participants are happier than RWKHUV�ZLWK� WKHLU�PRELOLW\�SURJUDPV��:H� ORRNHG�DW�KRZ�VDWLVȴHG� WKH�SDUWLFLSDQWV�were with adoption and found that satisfaction with adoption follows a normal dis�WULEXWLRQ��KDYH�ORZ�VDWLVIDFWLRQ��KDYH�DYHUDJH�VDWLVIDFWLRQ��DQG��KDYH�high satisfaction. This begged a question: what are those with high satisfaction do�LQJ�GLHUHQWO\"

WHAT’S DRIVING SATISFACTION?

How satisfied are you with the adoption of mobile apps in your organization?

1 2 3 4 5

(Rate 1-5, 1=Unsatisfied; 5=Very Satisfied)

Low satisfaction Average satisfaction High satisfaction

40%

35%

30%

25%

20%

15%

10%

5%

0%

6%

22%

34%

28%

7%

TABLE OF CONTENTS

Introduction



Key Findings












Internal Promotion

App Management


Help Desk

*DPLȴFDWLRQ


Mobile Programs


&86720�$336��$�&5Ζ7Ζ&$/�68&&(66�)$&725It seemed likely that the companies that were best at supporting business processes KDG�GRQH�VR�E\�FUHDWLQJ�FXVWRP�DSSV��&XVWRP�DSSV�SURYLGH�D�PXFK�EHWWHU�ȴW�DQG�DGGUHVV�SUREOHPV�DOLJQHG�ZLWK�D�FRPSDQ\ȇV�VSHFLȴF�QHHGV�

Participants were asked about the source of their apps, whether internally devel�oped, custom developed by a partner, purchased from a vendor, or available from public app stores. They stated what proportion of apps in each category they had currently deployed or planned to create.

0% 10% 20% 30% 40% 50% 70% 80% 90% 100%60%

What is the source of your mobile apps?By satisfaction with adoption Current Planned

HighSatisfaction

Internally developed

17%57%

LowSatisfaction 54%32%

AverageSatisfaction 35%38%

0% 10% 20% 30% 40% 50% 70% 80% 90% 100%60%

HighSatisfaction

Custom developed by partner

20%37%



0% 10% 20% 30% 40% 50% 70% 80% 90% 100%60%

Vendor developed

HighSatisfaction 14%66%



0% 10% 20% 30% 40% 50% 70% 80% 90% 100%60%

HighSatisfaction

Public apps


46%


14%


The numbers in each category do not add up to 100% because participants could indicate that they did not plan to deploy apps from a particular source by checking not applicable or leaving the question blank.

TABLE OF CONTENTS

Introduction



Key Findings












Internal Promotion

App Management


Help Desk

*DPLȴFDWLRQ


Mobile Programs


&86720�$336��$�&5Ζ7Ζ&$/�68&&(66�)$&725

Custom apps include internally developed apps and apps developed by partners.

2�WKH�VKHOI�DSSV�LQFOXGH�YHQGRU�GHYHORSHG�DSSV�DQG�SXEOLFO\�DYDLODEOH�DSSV��VXFK�as those in public app stores.

THE MOST SATISFIED DEVELOP MORE CUSTOM APPS7KRVH�ZLWK�KLJK�VDWLVIDFWLRQ�SURSRUWLRQDOO\�GHYHORS�PRUH�DSSV�LQWHUQDOO\��WKDQ�WKRVH�ZLWK�ORZ�VDWLVIDFWLRQ�GR��7KH\�DOVR�XVH�SDUWQHUV�WR�GHYHORS�WKHLU�DSSV�PXFK�PRUH�IUHTXHQWO\��YHUVXV��IRU�WKRVH�ZLWK�ORZ�VDWLVIDFWLRQ��

Those with low satisfaction do have plans to create custom apps, with 54% men�WLRQLQJ�SODQV�WR�FUHDWH�DSSV�LQWHUQDOO\�DQG��SODQQLQJ�WR�KLUH�SDUWQHUV�WR�GHYHORS�apps on their behalf. This indicates an across the board acknowledgment of the YDOXH�RI�FXVWRP�DSSV��ZKLFK�VXSSRUWV�HDUOLHU�ȴQGLQJV�UHODWHG�WR�WKH�UHVSRQGHQWVȇ�main goal for enterprise mobility: to improve business processes and presumably accelerate business itself.

AND USE MORE APPS OVERALLΖQWHUHVWLQJO\�� WKRVH�ZLWK�KLJK�VDWLVIDFWLRQ�DOVR�XVH�DV�PDQ\�RU�PRUH�R�WKH�VKHOI�DSSV�WKDQ�WKHLU�OHVV�VDWLVȴHG�FRXQWHUSDUWV��ZLWK��UHSRUWLQJ�XVH�RI�YHQGRU�DSSV�DQG��UHSRUWLQJ�XVH�RI�SXEOLF�DSSV��7KLV�LQGLFDWHV�D�ULFKHU�SURJUDP�RI�PRELOLW\�overall, with more apps available for users.

To balance out this point of “more apps,” it must be noted that apps are far more narrowly focused than desktop applications, so more apps are required to provide all the needed functionality.

WHAT’S DRIVING SATISFACTION?TABLE OF CONTENTS

Introduction



Key Findings












Internal Promotion

App Management


Help Desk

*DPLȴFDWLRQ


Mobile Programs


:25.Ζ1*�+$5'�72�'5Ζ9(�$'237Ζ21Participants were asked what strategies they were using to drive adoption. It seemed OLNHO\�WKDW�ZHȇG�VHH�GLHUHQFHV�EHWZHHQ�WKRVH�VDWLVȴHG�DQG�XQVDWLVȴHG�ZLWK�DGRS�WLRQ��GLHUHQFHV�WKDW�FRXOG�SURYLGH�HYLGHQFH�RI�ZKDW�KHOSV�GULYH�DGRSWLRQ�


What strategies are you using to drive app adoption? By satisfaction with adoption Current Planned

0% 10% 20% 30% 40% 50% 70% 80% 90% 100%60%

HighSatisfaction

Internal promotion of available apps

43%40%



0% 10% 20% 30% 40% 50% 70% 80% 90% 100%60%

HighSatisfaction

App management software

29%60%



0% 10% 20% 30% 40% 50% 70% 80% 90% 100%60%

HighSatisfaction

BYOD

31%60%



0% 10% 20% 30% 40% 50% 70% 80% 90% 100%60%

HighSatisfaction

Private app store



40%31%

0% 10% 20% 30% 40% 50% 70% 80% 90% 100%60%

HighSatisfaction

Help desk



26%66%

0% 10% 20% 30% 40% 50% 70% 80% 90% 100%60%

HighSatisfaction

Gamification

AverageSatisfaction 15%

LowSatisfaction 11%

31%11%

TABLE OF CONTENTS

Introduction



Key Findings












Internal Promotion

App Management


Help Desk

*DPLȴFDWLRQ


Mobile Programs


:25.Ζ1*�+$5'�72�'5Ζ9(�$'237Ζ217KRVH�PRVW�VDWLVȴHG�DUH�GRLQJ�ȴYH�WKLQJV�GLHUHQWO\�IURP�WKRVH�OHDVW�VDWLVȴHG�

i Promoting apps�LQWHUQDOO\��YHUVXV��IRU�WKRVH�OHDVW�VDWLVȴHG��

i Deploying app management software ��YHUVXV��IRU�WKRVH�OHDVW�VDWLVȴHG��

i 2HULQJ�enterprise app stores��YHUVXV��IRU�WKRVH�OHDVW�VDWLVȴHG��

i Providing a help desk�WR�VXSSRUW�XVHUV��YHUVXV��IRU�WKRVH�OHDVW�VDWLVȴHG��

i 8VLQJ�OHDGLQJ�HGJH�WDFWLFV�OLNH�JDPLȴFDWLRQ to drive adoption (11% versus 0% of WKRVH�OHDVW�VDWLVȴHG��

INTERNAL PROMOTION7KH�KLJKO\�VDWLVȴHG�JURXS� LV�ZRUNLQJ�WR�SURPRWH�DSSV� LQWHUQDOO\��ZKLFK�PDNHV�sense because they’re also more focused on creating custom apps. A company is much more likely to promote custom apps because they are excited and in�vested in them.

2Q�WKH�RWKHU�KDQG��WKRVH�OHDVW�VDWLVȴHG�GR�SODQ�WR�SURPRWH�DSSV�LQWHUQDOO\��WKH\�MXVW�DUHQȇW�GRLQJ�LW�\HW�IRU�WKH�PRVW�SDUW��6XFK�HRUWV�DUH�OLNHO\�WR�LQFUHDVH�adoption.


Introduction



Key Findings












Internal Promotion

App Management


Help Desk

*DPLȴFDWLRQ


Mobile Programs


:25.Ζ1*�+$5'�72�'5Ζ9(�$'237Ζ21�APP MANAGEMENT%HFDXVH� WKH�KLJKO\�VDWLVȴHG�JURXS� LV�VR� IRFXVHG�RQ�DSSV�DQG� LV�EXLOGLQJ�PRUH�of its own apps, it stands to reason that app management is a greater focus. App management software supports the entire app lifecycle, including adding apps, ensuring they are secure, and deploying them to all relevant users. Apps and content are secured in a way that is integrated with the enterprise security infrastructure.

The large investment in app management is likely the strongest evidence that the KLJK�VDWLVIDFWLRQ�JURXS�LV�GRLQJ�VRPHWKLQJ�GLHUHQWO\��DQG�WKH�QXPEHUV�EHDU�WKLV�RXW��RI�WKRVH�ZLWK�KLJK�VDWLVIDFWLRQ�KDYH�DSS�PDQDJHPHQW�VRIWZDUH�LQ�SODFH��DV�FRPSDUHG�ZLWK�RQO\��RI�WKRVH�ZLWK�ORZ�VDWLVIDFWLRQ�

We can also see app management software becoming pervasive in the future, ZKHQ� \RX� FRQVLGHU� WKDW��RI� WKRVH�KLJKO\� VDWLVȴHG�HLWKHU�KDYH� LW� RU�SODQ� WR�GHSOR\�LW��(YHQ�WKRVH�OHDVW�VDWLVȴHG�UHFRJQL]H�WKH�YDOXH�RI�PDQDJLQJ�DSSV��RI�them plan to deploy app management software.

ENTERPRISE APP STORESLike the app store on your phone, having an enterprise app store makes it easier for users to discover apps that can help them do their jobs. Many more of those KLJKO\�VDWLVȴHG�KDYH�DQ�HQWHUSULVH�DSS�VWRUH� ��FRPSDUHG�ZLWK�RQO\��RI�WKRVH�XQVDWLVȴHG�ZLWK�DGRSWLRQ��7DNLQJ� LQWR�DFFRXQW�IXWXUH�SODQV��DQ�DGGLWLRQDO��RI�WKRVH�KLJKO\�VDWLVȴHG�SODQ�WR�RHU�DQ�HQWHUSULVH�DSS�VWRUH��FRPSDUHG�ZLWK��RI�WKRVH�XQVDWLVȴHG�ZLWK�DGRSWLRQ��


Introduction



Key Findings












Internal Promotion

App Management


Help Desk

*DPLȴFDWLRQ


Mobile Programs


:25.Ζ1*�+$5'�72�'5Ζ9(�$'237Ζ21�HELP DESKIf people can’t make mobile apps work for them, they stop using them. How can you SUHYHQW�LQLWLDO�IUXVWUDWLRQ�IURP�OHDGLQJ�WR�JLYLQJ�XS"�2QH�HHFWLYH�PHWKRG�LV�WR�KDYH�D�PRELOH�KHOS�GHVN��6RPH��RI�WKRVH�KLJKO\�VDWLVȴHG�ZLWK�DGRSWLRQ�HLWKHU�KDYH�D�KHOS�GHVN��RU�SODQ�WR��

%\�FRQWUDVW��RI�WKRVH�OHDVW�VDWLVȴHG�HLWKHU�KDYH�D�KHOS�GHVN�IRU�DSSV��RU�SODQ�WR�RHU�RQH��

Help desks appear to be an easy way to improve adoption. Some app management SODWIRUPV�RHU�KDQGV�RQ�IHDWXUHV�WKDW�DOORZ�VXSSRUW�SHUVRQQHO�WR�UHPRWHO\�FRQWURO�RU�FRQȴJXUH�D�XVHUȇV�DSS��KHOSLQJ�WKHP�ZLWK�VHWXS�RU�DVVLVWLQJ�WKHP�ZLWK�IHDWXUHV�remotely.

GAMIFICATION *DPLȴFDWLRQ�LV�D�UHODWLYHO\�QHZ�VWUDWHJ\�DQG�QRW�\HW�ZLGHO\�LPSOHPHQWHG��6WLOO�� LWȇV�LQWHUHVWLQJ�WKDW��RI�WKRVH�ZLWK�KLJK�VDWLVIDFWLRQ�DUH�XVLQJ�JDPLȴFDWLRQ�DQG�DQ�RWKHU��SODQ�WR��

)RU�WKRVH�OHDVW�VDWLVȴHG��QR�RQH�LV�FXUUHQWO\�XVLQJ�JDPLȴFDWLRQ�DQG�RQO\��SODQ�WR�


Introduction



Key Findings












Internal Promotion

App Management


Help Desk

*DPLȴFDWLRQ


Mobile Programs


)RU�(QWHUSULVH�0RELOH�3URJUDPVRECOMMENDATIONS

7KH�NH\�ȴQGLQJ�RI�RXU�DQDO\VLV�UHYHDOV�WKDW�FXVWRP�GHYHORSHG�DSSV�IRFXVHG�RQ�EXVL�ness process improvement are the most sought after and produce the best results.

i 7KH�PDLQ�EHQHȴW�VRXJKW�E\��RI�UHVSRQGHQWV�LV�LPSURYHG�EXVLQHVV�SURFHVVHV�

i The most frequently cited investment to increase adoption of mobile apps is FUHDWLQJ�PRUH�DSSV�WKDW�DGGUHVV�FRUH�EXVLQHVV�SURFHVVHV��FLWHG�E\��RI�UH�spondents.

i 7KRVH�PRVW�VDWLVȴHG�ZLWK�DGRSWLRQ�DUH�FUHDWLQJ�PRUH�FXVWRP�DSSV�

i 7KRVH�PRVW�VDWLVȴHG�ZLWK�DGRSWLRQ�DUH�ZRUNLQJ�KDUGHU�RQ�PDQ\�IURQWV�WR�GULYH�adoption among users.

Here are a few additional recommendations based on my own research and observations about successful enterprise mobility programs:

i Invest in app management software and enterprise app stores.

Q Do not wait to invest in app management and enterprise app stores. It is clear WKDW�WKRVH�PRVW�VDWLVȴHG�ZLWK�DSS�DGRSWLRQ�DUH�XVLQJ�WKHVH�WDFWLFV�DQG�WKDW�OHVV�VDWLVȴHG�VHJPHQWV�SODQ�WR�

TABLE OF CONTENTS

Introduction



Key Findings












Internal Promotion

App Management


Help Desk

*DPLȴFDWLRQ


Mobile Programs


i Be sure to segment your users.

Q ΖPSRUWDQW�EXVLQHVV�SURFHVVHV�DUH�UDUHO\�JHQHULF��8VHUV�KDYH�GLHUHQW�QHHGV�and talents that must be taken into account. Think like a marketer and create formal segmentation and improve it over time.

i Consider the technology setup of the people you are supporting.

Q While we are all mobile, we are also not only mobile. Consider how to support the use of an app in all the contexts in which users work.

Q It is crucial to understand how are you going to allocate business processes across devices and platforms.

i Lower the cost of implementing and deploying apps.

Q Hybrid web apps are a great way to easily mobilize internal websites.

Q 0RGHO�GULYHQ�DSS�GHYHORSPHQW�WRROV�VXFK�DV�9L]L$SSV�FDQ�PDNH�LW�HDVLHU�WR�create apps rapidly.

Q By deploying such apps with proper analytics, you can learn what people need.


TABLE OF CONTENTS

Introduction



Key Findings












Internal Promotion

App Management


Help Desk

*DPLȴFDWLRQ


Mobile Programs


i To speed up app development, invest in an API.

Q A program to improve management and operational skills of APIs is a crucial enabler for mobile app development.

i Choose the right form for each application.

Q &HUWDLQ�W\SHV�RI�DSSV�ZLOO�EH�IULHQGOLHU�WR�VSHFLȴF�FODVVHV�RI�GHYLFHV��WDEOHW�YHU�sus smartphone for example).

i Patterns for developing apps will quickly emerge. Use them to your advantage.

Q App patterns include supporting a role, supporting one process step, or pre�senting data.

Q Strategies for management and maintenance will vary based on the needs of the apps.

Successful mobility programs should make it as easy and low cost as possible to experiment with new types of apps to support business processes and should use PHWULFV�WR�GHWHUPLQH�ZKDW�PDNHV�WKH�PRVW�GLHUHQFH��

Metrics and analytics are key for evaluating where to deploy resources in creating PRELOH�DSSOLFDWLRQV�WKDW�RHU�FRPSHWLWLYH�GLHUHQWLDWLRQ��&RPSDQLHV�ZLOO�QHHG�WR�evaluate mobility management solutions in order to provide those metrics and ad�dress concerns around mobility management.


TABLE OF CONTENTS

Introduction



Key Findings












Internal Promotion

App Management


Help Desk

*DPLȴFDWLRQ


Mobile Programs


ABOUT CITO RESEARCHCITO Research is a source of news, analysis, research and knowledge for CIOs, CTOs, IT and business professionals. CITO Research engages in a dialogue with its audi�ence to capture technology trends that are harvested, analyzed and communicated LQ�D�VRSKLVWLFDWHG�ZD\�WR�KHOS�SUDFWLWLRQHUV�VROYH�GLɝFXOW�EXVLQHVV�SUREOHPV�

ACKNOWLEDGMENTS

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TABLE OF CONTENTS

Introduction



Key Findings












Internal Promotion

App Management


Help Desk

*DPLȴFDWLRQ


Mobile Programs

ABOUT OUR SPONSORApperian is a mobile appli�cation management (MAM) company. The Apperian EASE platform delivers enterprise mobility services that enable many of the world’s largest cor�porations to securely manage the full lifecycle of mobile apps for iOS, Android and Blackber�ry. Apperian is empowering the liberated enterprise to support the BYOD revolution.

ABOUT GATEPOINT RESEARCHGatepoint Research, a subsidiary of 6LPSO\'Ζ5(&7��XVHV�RSW�LQ��LQYLWDWLRQ�RQO\��custom surveys to collect industry re�search in order to gain insight into user needs, analyze IT and business trends, forecast innovation direction and general�O\�VXSSRUW�FULWLFDO�GHFLVLRQ�PDNLQJ��6XUYH\�responders are thought leader executives in functionally relevant roles in leading technology companies. Gatepoint stresses the quality of each responder to achieve highly valid and representative data.

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Executive enterprise mobility report_Executive Mobility Survey

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Transcript of Executive enterprise mobility report_Executive Mobility Survey