• A BIG thank you!
Md Tausif Rahman
Product Manager Fundle
Screenshot Private Limited.
Project Manager
Amar Ride
Empire Group.
Manager, Operations
Amar Phonebook Ltd.
Empire Group.
Sr. Corporate Marketing Executive Toshiba Business Solutions
IOM
Content Reference
What is Digital Content?
Digital content is any content that exists in the form of
digital data. Also known as digital media.
Digital content is stored on digital or analog storage in specific
formats. Forms of digital content include information that is
digitally broadcast, streamed, or contained in
computer files.
Digital content
Products available in digital form. It typically
refers to music, information and images that are
available for download or distribution on
electronic media
Types of Digital Content?
Info-graphics
Memes
Videos
PhotosNews Letters
Podcasts
Online Games
Online magazinesMaps
Vlogs
Personal BiosQuotes
Audios
Pdfs Mobile Apps
Contacts
Cartoons
Promoted PostsTweetsPosts
MOJA LOSSS?
It Varies !
• Product
• Ultimate Goal
• The Platform
• System
• Target Audience
• Communication outcome
• Client Requirement
• Market or marketing strategy requirements
User Generated Contents &
Pre-loaded Contents
Differentiating the Effective & Relevant Contents
• Unified strategy to reach goal
• Target Audience
• Engaging for target audience
• Easy to understand the communication
Relationship between Creativity & Contents
Understand YOUR content
Choosing the TYPE
Your COMMUNICATION
Understand YOUR content
Content Creation & Management Tactics with Best
Practices
Facebook Post
• Post requirements objective & brief from client
• Discussion with digital content & creative team
• Planning the campaign & post content idea generation
• Designing the post
• Following the brand guideline
• Using the Right media (Photos, videos, etc)
• Setting the right audience
• Copy for the post
Engagement Activity !
Importance of Digital Content for
‘Content Marketing’
Digital Content- Digital Marketing Companion
Contents helps you get to your Customers/Users
Contents creates possibility to generate sales
Contents brings Users, boost Conversion.
Helps establish your idea, your brand
Contents makes you Boss happy
Contents makes us Cry, Smile & Engage !!
• Thanks a lot EVERYONE!
Any questions ?
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