• A BIG thank you!

Md Tausif Rahman

Product Manager Fundle

Screenshot Private Limited.

Project Manager

Amar Ride

Empire Group.

Manager, Operations

Amar Phonebook Ltd.

Empire Group.

Sr. Corporate Marketing Executive Toshiba Business Solutions

IOM

Content Reference

What is Digital Content?

Digital content is any content that exists in the form of

digital data. Also known as digital media.

Digital content is stored on digital or analog storage in specific

formats. Forms of digital content include information that is

digitally broadcast, streamed, or contained in

computer files.

Digital content

Products available in digital form. It typically

refers to music, information and images that are

available for download or distribution on

electronic media

Types of Digital Content?

Info-graphics

Memes

Videos

PhotosNews Letters

Podcasts

Online Games

Online magazinesMaps

Vlogs

Personal BiosQuotes

Audios

Pdfs Mobile Apps

Contacts

Cartoons

Promoted PostsTweetsPosts

MOJA LOSSS?

It Varies !

• Product

• Ultimate Goal

• The Platform

• System

• Target Audience

• Communication outcome

• Client Requirement

• Market or marketing strategy requirements

User Generated Contents &

Pre-loaded Contents

Differentiating the Effective & Relevant Contents

• Unified strategy to reach goal

• Target Audience

• Engaging for target audience

• Easy to understand the communication

Relationship between Creativity & Contents

Understand YOUR content

Choosing the TYPE

Your COMMUNICATION

Understand YOUR content

Content Creation & Management Tactics with Best

Practices

Facebook Post

• Post requirements objective & brief from client

• Discussion with digital content & creative team

• Planning the campaign & post content idea generation

• Designing the post

• Following the brand guideline

• Using the Right media (Photos, videos, etc)

• Setting the right audience

• Copy for the post

Engagement Activity !

Importance of Digital Content for

‘Content Marketing’

Digital Content- Digital Marketing Companion

Contents helps you get to your Customers/Users

Contents creates possibility to generate sales

Contents brings Users, boost Conversion.

Helps establish your idea, your brand

Contents makes you Boss happy

Contents makes us Cry, Smile & Engage !!

• Thanks a lot EVERYONE!

Any questions ?