Google Digital Live Event
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Transcript of Google Digital Live Event
Surojit Chatterjee Brendon Kraham
Finding the full value of digital
A multi-screen, connected world
Google Confidential & Proprietary 2
Figuring out consumers path to purchase is more complicated in the multi-device world
Google Confidential & Proprietary 3
Conversion in the store
Conversion on desktop when I get home
Conversion as a call on mobile
Conversion at home on a tabletC
Cross-device conversions
Google Confidential & Proprietary 4
Research on desktop
Went to car dealership
Researched on mobile
Converted in the store
Optimized website, across screens
Google Confidential & Proprietary 5
Google Confidential & Proprietary
Fast checkout, on the goGoogle Wallet reduces number of clicks from 25 to 3 for online purchases
1. Checkout 2. Complete PurchaseAuthorizationReturning users skip this step
6
Products to capture the full spectrum of your conversions
Google Confidential & Proprietary 7
Get more conversions in the multi-screen world Measure new conversions better
Apps CallsOffersOptimized websites, across screens
Cross device Online to store
Assigning value to ALL mobile conversions: Introducing the Full Value of Mobile Calculator
Google Confidential & Proprietary 8
Start now to measure the impact of calls
View phone call conversions in your AdWords reporting with Google forwarding numbers. If not available in your country, try purchasing different phone numbers to track volume
Measure clicks on Call Extensions in your mobile ads
See clicks on the call button on your mobile site with Event Tracking
Google Confidential & Proprietary 9
Calls as conversions
Google Confidential & Proprietary 10