December 11, 2009 / Hotel Cambodiana
“Stay Another Day Cambodia” Booklet 2009 - 2010
Presentation by: Susan Kennedy Sustainable Tourism Consultant, GTZ
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December 11, 2009 / Hotel Cambodiana
2008 Version
2009 – 2010
History of 2008 & 2007 “Stay Another Day” Booklets
• Approximately 65% repeat rate from 2007 to 2008.• Previously heavily donor-funded by both the IFC
and GTZ.• Initiatives paid only a fraction (about 1/5) of the
actual costs to manage, design, print and distribute the booklet.
Placed into the private sector for 2009-2010, initiatives paid over 50% more in price
for only 1/2 the space!
December 11, 2009 / Hotel Cambodiana
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December 11, 2009 / Hotel Cambodiana
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2008 Booklet2-page spread $300
80,000 copies printed(significant donor funding)
2009 - 2010 Booklet1 page $480
60,000 copies printed(private sector)
51 Initiatives in 2009-2010 vs.
37 Initiatives in 2008• 27% increase in initiatives - even though price increased
by over 50% and space decreased by half.• 23 out of 37 initiatives repeated from 2008 (2 wished to
but missed the deadline) = 68% repeat rate!– In 2008, 65% repeated from 2007
• 28 new initiatives – over half are new.
Conclusion:“Stay Another Day” is a proven success and a truly sustainable tourism initiative
in Cambodia!
December 11, 2009 / Hotel Cambodiana
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17 Initiatives opted for a 1/2 page at $250
December 11, 2009 / Hotel Cambodiana
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Initiatives working closely together “shared” a page for $240 each = $480 for the entire page
(our break-even rate)
December 11, 2009 / Hotel Cambodiana
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Orange Pages Advertisers paid only $40 each
December 11, 2009 / Hotel Cambodiana
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What Elements Stayed the Same? Philosophy Behind “Stay Another Day” of Promoting
Sustainable and Responsible Tourism• All Initiatives must work to support Community, Culture and/or the
Environment• “Who are we and what do we do?” and “What can you experience?”
Free of Charge to Tourists (and will always remain so) Monk Orange Branding Color
• Orange and brown pantone colors from the “Kingdom of Wonder” branding campaign are used throughout
A5 Size Overall Layout including Maps, Table of Contents and Sections:
• Siem Reap, Phnom Penh and Around Cambodia Orange Pages Advertisers Articles on Responsible Tourism
December 11, 2009 / Hotel Cambodiana
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December 11, 2009 / Hotel Cambodiana
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2009 – 2010
2008 Version
Updated and Re-designed Articles
2008 Version
2009 – 2010
What’s New in this Edition?1) Direct Support from the Ministry of Tourism
December 11, 2009 / Hotel Cambodiana
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– “Welcome Message” from H.E. Dr. Thong Khon, Minister of Tourism
What’s New in this Edition?2) Branding Campaign logos
placed at the bottom of each initiative – based on the organization’s line of work.
December 11, 2009 / Hotel Cambodiana
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December 11, 2009 / Hotel Cambodiana
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Voluntourism
Kampong Thom
3) Several New Articles
Remote Temple Sites
Ecotourism
Angkor: Living Heritage
4) New “Stay Another Day” Logo and website coming soon:
www.stayanotherdaycambodia.com
December 11, 2009 / Hotel Cambodiana
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5) “Eligibility for Participation” Form– All initiatives were required to fill out and sign a
questionnaire with 23 questions regarding their contributions to social, environmental and cultural sustainability.
– Lends to credibility and accountability.
December 11, 2009 / Hotel Cambodiana
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What’s New in this Edition?
What’s New in this Edition?
6) Responsible Private Sector Advertisers– Only businesses that are considerate of the society and community
in which they run their operations will be allowed to advertise.
December 11, 2009 / Hotel Cambodiana
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What’s New in this Edition?7) Tourist Police: Emergency Numbers to Call
Available 24 Hours - Nationwide
December 11, 2009 / Hotel Cambodiana
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Tonlé Tourism Training Centre – Stung Treng
Guestbook Comments: “The accommodation was very
good and we kept saying ‘we will stay another day’… we stayed for more than a week!”
“We came here as recommended by ‘Stay Another Day’ and our expectations were exceeded 100%.”
“We found information about this place in ‘Stay Another Day’ and we enjoyed our stay very much.”
December 11, 2009 / Hotel Cambodiana
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16 initiatives that have participated all 3 years.Thank you for your continued support!
Siem Reap: Angkor Hospital for ChildrenAngkor Centre for the Conservation of Biodiversity (ACCB)Butterflies Garden RestaurantCenter for Khmer StudiesKrousar ThmeySala Baï Hotel SchoolSenteurs d’AngkorPhnom Penh:Cambodian Living ArtsNyemoPour un Sourire d’Enfant (PSE)Rehab CraftBattambang: Phare Ponleu Selpak (PPS)Kampong Speu: Chambok /Mlup BaitongKampot: Epic ArtsKratie: Cambodian Rural Development Team (CRDT)Sihanoukville: The Starfish Project
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