December 11, 2009 / Hotel Cambodiana “Stay Another Day Cambodia” Booklet 2009 - 2010...

December 11, 2009 / Hotel Cambodiana

“Stay Another Day Cambodia” Booklet 2009 - 2010

Presentation by: Susan Kennedy Sustainable Tourism Consultant, GTZ

“Stay Another Day Cambodia” Booklet 2009 - 2010 2


2008 Version

2009 – 2010

History of 2008 & 2007 “Stay Another Day” Booklets

• Approximately 65% repeat rate from 2007 to 2008.• Previously heavily donor-funded by both the IFC

and GTZ.• Initiatives paid only a fraction (about 1/5) of the

actual costs to manage, design, print and distribute the booklet.

Placed into the private sector for 2009-2010, initiatives paid over 50% more in price

for only 1/2 the space!





2008 Booklet2-page spread $300

80,000 copies printed(significant donor funding)

2009 - 2010 Booklet1 page $480

60,000 copies printed(private sector)

51 Initiatives in 2009-2010 vs.

37 Initiatives in 2008• 27% increase in initiatives - even though price increased

by over 50% and space decreased by half.• 23 out of 37 initiatives repeated from 2008 (2 wished to

but missed the deadline) = 68% repeat rate!– In 2008, 65% repeated from 2007

• 28 new initiatives – over half are new.

Conclusion:“Stay Another Day” is a proven success and a truly sustainable tourism initiative

in Cambodia!



17 Initiatives opted for a 1/2 page at $250



Initiatives working closely together “shared” a page for $240 each = $480 for the entire page

(our break-even rate)



Orange Pages Advertisers paid only $40 each



What Elements Stayed the Same? Philosophy Behind “Stay Another Day” of Promoting

Sustainable and Responsible Tourism• All Initiatives must work to support Community, Culture and/or the

Environment• “Who are we and what do we do?” and “What can you experience?”

Free of Charge to Tourists (and will always remain so) Monk Orange Branding Color

• Orange and brown pantone colors from the “Kingdom of Wonder” branding campaign are used throughout

A5 Size Overall Layout including Maps, Table of Contents and Sections:

• Siem Reap, Phnom Penh and Around Cambodia Orange Pages Advertisers Articles on Responsible Tourism





2009 – 2010

2008 Version

Updated and Re-designed Articles

2008 Version

2009 – 2010

What’s New in this Edition?1) Direct Support from the Ministry of Tourism



– “Welcome Message” from H.E. Dr. Thong Khon, Minister of Tourism

What’s New in this Edition?2) Branding Campaign logos

placed at the bottom of each initiative – based on the organization’s line of work.





Voluntourism

Kampong Thom

3) Several New Articles

Remote Temple Sites

Ecotourism

Angkor: Living Heritage

4) New “Stay Another Day” Logo and website coming soon:

www.stayanotherdaycambodia.com



5) “Eligibility for Participation” Form– All initiatives were required to fill out and sign a

questionnaire with 23 questions regarding their contributions to social, environmental and cultural sustainability.

– Lends to credibility and accountability.



What’s New in this Edition?

What’s New in this Edition?

6) Responsible Private Sector Advertisers– Only businesses that are considerate of the society and community

in which they run their operations will be allowed to advertise.



What’s New in this Edition?7) Tourist Police: Emergency Numbers to Call

Available 24 Hours - Nationwide



Tonlé Tourism Training Centre – Stung Treng

Guestbook Comments: “The accommodation was very

good and we kept saying ‘we will stay another day’… we stayed for more than a week!”

“We came here as recommended by ‘Stay Another Day’ and our expectations were exceeded 100%.”

“We found information about this place in ‘Stay Another Day’ and we enjoyed our stay very much.”



16 initiatives that have participated all 3 years.Thank you for your continued support!

Siem Reap: Angkor Hospital for ChildrenAngkor Centre for the Conservation of Biodiversity (ACCB)Butterflies Garden RestaurantCenter for Khmer StudiesKrousar ThmeySala Baï Hotel SchoolSenteurs d’AngkorPhnom Penh:Cambodian Living ArtsNyemoPour un Sourire d’Enfant (PSE)Rehab CraftBattambang: Phare Ponleu Selpak (PPS)Kampong Speu: Chambok /Mlup BaitongKampot: Epic ArtsKratie: Cambodian Rural Development Team (CRDT)Sihanoukville: The Starfish Project



December 11, 2009 / Hotel Cambodiana “Stay Another Day Cambodia” Booklet 2009 - 2010...

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