Copyright © 2013 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.1
Making the Most of LTESiobhan RyleyDirector, Product Marketing8 October 2013
Copyright © 2013 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.2
AGENDA
1. Background
2. LTE Challenges and Opportunities
3. Solution Overview
4. Summary
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LTE has Arrived
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It’s not all about the network
”
”
“Support for today’s complex services requires an end-to-end, real-time business support process that involves interaction with various network technologies, computing capabilities, and external partners or suppliers.
Stratecast, Global CSP Billing Part 1a – 2013 Edition
“ Infonetics, Policy Management Software Analysis, 2nd Ed 2013
… to better monetize these network investments via mechanisms such as service tiers and “turbo” offerings and enable QoS for voice over LTE.
“ GSMA Intelligence, Quarterly Review, June 2013
Those customers that do use LTE services exhibit higher usage levels, prompting operators to develop innovative ways to monetise the increased data traffic and range of value added services.
”
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LTE End-to-End Support Systems
CUSTOMER CARE
ANALYTICS
PARTNER MNGMNT
BILLING
POLICY
CHARGING
MEDIATION
ROUTING
ROAMING
PRODUCTS & OFFERS
New revenue streams Customer intimacy ∙ ∙Complexity Cost efficiency∙
Copyright © 2013 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.6
Key LTE Challenges
NEW REVENUE STREAMS
CUSTOMER INTIMACY
COMPLEXITY
COST EFFICIENCY
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New Revenue Streams
QUALITY OF SERVICE CONTENT
NEW BUSINESS MODELS
PARTNERSHIPS ACTIONABLE INTELLIGENCE
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Partner Settlement Manages and Settles with More and
Different Partners
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Roaming and Partner Settlement
ENABLER FOR PARTNER SETTLEMENT
MULTI-PARTY REVENUE SHARING
COMPLEX RATING
PRODUCT BUNDLES
HOME NETWORK BILLING & RECON
FRAUD & CREDIT SENSITIVITY
PARTNER MANAGEMENT
QUICK TIME TO MARKET
SUPPORT FOR TAP 3.12 / RAP
1.54
HELP REALISE WHOLESALE REVENUES AND CONTROL COSTS FOR ANY LTE SERVICE
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CONTEXT
Tier-1 Wireless Player in North America
REVENUE-SHARING & CONTENT PARTNER MANAGEMENT
SOLUTION BENEFITS
• Wireless technology company – major player in mobile content• Provides complete framework for sourcing, distribution and monetization of content with an
Appstore-like business model• Partnerships with major carriers and content developers across the world
• Hundreds of carriers, thousands of partners – hundreds of thousands of agreements
• CSG Interconnect• Runs in a high-availability environment
• Support for specialist/complex settlement requirements• Percentage-based revenue-sharing• Refund Management• Developer/Carrier Minimum payments• Multi-currency settlement• Pay only when paid• Minimum/Maximum thresholds• One-off and subscription charges
• Processes several millions of content transactions per day
• Rapid introduction of products and services • Offsets high OPEX of in-house system• Replacement of in-house system, developed over several
years, with a standard product• Proven scalability
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Flexible Charging and Billing Enable New Business Models
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Qualcomm EnterpriseTELEMATICS AND FLEET MANAGEMENT
OBJECTIVES SAMPLE APPLICATIONS
REDUCE OUT-OF-ROUTE MILES AND FUEL COSTS
HOURSOFSERVICE
CRITICALEVENTREPORTING
ANALYTICSMANAGER
DRIVERWORKFLOW
IN-CABNAVIGATION
VEHICLEINSPECTIONREPORT
IN-CABSCANNING
PERFORMANCEMONITORING
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Pricing as a competitive advantage
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Customer Intimacy
QUALITY OF SERVICE
QUICK RESPONSE TO CUSTOMER
BEHAVIOUR
THE SAME SUPPORT WHETHER
ROAMING OR AT HOME
GIVE CUSTOMER PERSONALISED
CONTROL
REAL – TIME INTERACTION
MOBILE USED FOR SO MUCH
MORE
ENTERPRISE CUSTOMERS TOO
PROACTIVE LOYALTY AND
PROMOTIONAL PROGRAMS
SELF-CARE AND SELF-ORDERING
CAPABILITY
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Customer Experience is Key
CONSUMERS WANT SIMPLICITY AND TO BE IN CONTROL OF THEIR SPEND - HAPPY CUSTOMERS WHO FEEL IN CONTROL SPEND MORE!
SERVICE MUST LIVE UP TO THE MARKET EXPECTATION, BE SIMPLE TO USE AND TO UNDERSTAND
INTEGRATED CHARGING & POLICY ENABLES A POSITIVE SERVICE EXPERIENCE AND GIVES CONSUMERS CONTROL
ENTERPRISE CUSTOMERS ARE A KEY COMPONENT OF MANY CSPs’ REVENUE GROWTH AND SHOULD NOT BE OVERSHADOWED BY DEMANDS OF CONSUMERS
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Charging and Policy Enables Quick Response to
Customer Behaviour
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3UK: The Euro Internet Pass
GETTING CUSTOMERS USING DATA ROAMING AGAIN
OFFER ADD-ON ROAMING PRODUCT
CONSUME SERVICES
PASS EXPIRES
Offer a daily roaming pass for £5 that includes
data roaming for 24 hours in EU
Pass expires and data roaming switched off to prevent bill
shock or user can opt out and accept normal charges
REAL TIME NOTIFICATIONS
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Complexity
NEW NETWORK
INTERFACES
QUALITY OF SERVICE
PARTNER INTERACTIONSVOLUMES
HYBRID & CENTRALIZED
TRAFFICROUTING
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Mediation Can Simplify Charging
and Policy Complexity
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VoLTE LTE Data
USE CASES
LTE Charging and Policy ComplexityMORE INTERFACES AND NEW USE CASES
P-CSCFS-CSCF
AS
Rx
Gy
Ro Gx
Ro
Sy
OCSPCRF
Gz
Billing/CRM
S/P-GWPCEF
LATE BILLING
REAL-TIME POST-PAY
DYNAMIC ROAMING DATA
FIRST USE RE-DIRECT
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VoLTE LTE Data
ENABLER FOR CHARGING INTELLIGENCE
Mediation Reduces LTE ComplexityREDUCES THE BURDEN ON 4G CHARGING AND POLICY SYSTEMS
P-CSCFS-CSCF
AS
Rx
Gx, Gy
Ro Gx
Ro
Billing/CRM
S/P-GWPCEF
OCSPCRF
Gy, Sy, Ro
Gx, Rx, SyGz
Online Mediation
LATE BILLING
REAL-TIME POST-PAY
DYNAMIC ROAMING DATA
FIRST USE RE-DIRECT
CHARGING OFFLOAD
ZERO BALANCE
INTELLIGENT AGGREGATION
REAL-TIME NOTIFICATIONS
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Optimised Routing Enables VoLTE
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VoLTE IMS
Optimised Routing enables 4G VoLTEEnables Centralised Routing for Real-time Communication Sessions (IMS)
SBCCSCF
AS
Partner Settlement
S/P-GWPCEF
ENUMPCRF LNP
SBC
TDM
Optimised Routing
ENABLER FOR VoLTE OPTIMIZED ROUTING
REAL TIME COMMUNICATION
OVER IP
HD VOICE
RCS
VIDEO CONFERENCING
CENTRALISED ROUTING
HYBRID CONTROL
(SIP & TDM)
END TO END QoS TESTING
REAL-TIME QoS MONITORING
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Cost Efficiency
VOLUMES ALL - IP
REVENUE ASSURANCE
PARTNERS
PAYMENT TIMESCALES
SELF -MANAGEMENT SELF - CARE
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Mediation can catch the money that might otherwise get away
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CONTEXT
XL AXIATA
DEPLOY CSG’S OCS FAILURE GATEWAY FOR ONLINE PROCESSING AT VAST SCALE
• XL Axiata Indonesia is the 3rd largest mobile operator in Indonesia, with over 46 million subscribers
• Were losing revenue due to Online Charging System (OCS) outages, and needed to replace aging legacy mediation systems
• The mediation solution needed to support over eight billion events a day in the first phase, rising to 19 billion once all phases were live.
• The OCS Failure Gateway solution alone needed to process 4.9 terabytes of data a day, approximately the same amount of data held on Wikipedia!
CSG SOLUTION XL BENEFITS
• As ninety nine per cent of XL’s customers are prepaid, eliminating revenue loss due to OCS outages meant a quick return on investment
• Enables XL to meet new regulations on SMS settlement, allowing them to settle with partners terminating traffic on-net
• Further reduces TCO, supporting all online and offline mediation requirements in a single solution, so simplifying XL’s system architecture and back office operations
XL Network46m subs
OCS Other BSS
TSM OCS Failure Gateway Offline Mediation
“XL was looking for a solution that would provide us with better operational management and improve our business processes. We selected CSG on the
basis of their high performance, proven scalability with huge volumes, best-in-class ease of use and in-
region support.” Dian Siswarini, Director of Technology, XL Axiata
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Let active mediation take the strain
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Online Charging Offload
Gy CHARGING OFFLOADKeeps counters for bundled charging events reducing the load on rating and balance management, controlling platform costs. Reliable scalability means no revenue is lost as volumes continue to grow.
Scaling Balance Management databases and rating for spiraling mobile data is expensive. Most mobile data events are zero rated or included in a big bundle
REDUCES THE LOAD ON BALANCE MANAGERS AND CONTROLS COSTS
GGSN / P-GW
ONLINE CHARGING(OCS)
0 7 10
Gy (Offloaded)
SMSC
VOICE SCP
Gy
Gy (Offloading)
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Complete Solution for LTE
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Mediation
Billing
End-to-End Solution for LTE
Policy & Charging
Customer Management
AnalyticsCustomer Self-care
Partner Settlement
Other networks
LTE networksIMS services
Other networks
Take load off upstream systems, massive scalability
required
Even more important ,applies to
everything!
Give customers
control
Content Settlement,
Roaming changesRevenue
assurance, complex
revenue share
Routing Policy
Optimised Routing for IMS Services
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Summary
NEW REVENUE STREAMS DEMAND BETTER REVENUE ASSURANCE AND THE
ABILITY TO CATER TO NEW BUSINESS MODELS
CUSTOMER INTIMACY MEANS GIVING CUSTOMERS CONTROL AND GIVING
THEM WHAT THEY DEMAND (AND KNOWING WHAT THAT IS)
COMPLEXITY DRIVES SOPHISTICATED REQUIREMENTS THROUGHOUT THE BSS,
TO TAKE ADVANTAGE OF NEW OPPORTUNITIES
COST EFFICIENCY OBLIGES CSPS TO LOOK AT ALL PROCESSES TO DRIVE COSTS
OUT THROUGH AUTOMATION AND TIGHT REVENUE MANAGEMENT
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Thank You!THANK YOU
Siobhan [email protected]+61 7 3218 8255+61 412 386 049
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