Siobhan Bulfin at the 2014 Innovation Forum

Helping people lead healthier, happier lives.

Siobhan Bulfin • [email protected]


“At best, technology supports and improves human life; at its worst, it alienates, isolates, distorts and destroys” John Naisbitt


Your coach, care team and support crew in your pocket.


THE PROBLEM

Half the population of the western world suffers from a

chronic disease.

Chronic disease accounts for 3 out of every 4 dollars

spent on healthcare

Doctors see patients, on average, once a year for

20 minutes.

Patients have a poor understanding of their

disease and low motivation. 65% aren’t taking their

medication.

What’s the pain? And sell them on the scale of the problem – dimension the increasing global costs of healthcare The goal is to get everyone nodding and buying in (and already thinking about the size of the opportunity). However, minimise forecasts about the future size of the market – tell them what the problem is now, today!


Social isolation leads to POOR HEALTH OUTCOMES


PATIENT is the new blockbuster drug ENGAGEMENT

– Leonard Kish


WHO PAYS?

Pharmaceutical companies

Health insurers Hospitals & Healthcare Providers

Patient engagement

Federal grants & reimbursements

Reduce tests & hospital admissions

Medication adherence & FDA approval


UNMET NEED

Extend clinician’s reach via remote monitoring & care-plan

compliance.

Motivate patients, change behavior, tracking tools &

data analysis

Empower & inform patients via peer, family & care team support

Increase med adherence & patients’ understanding of their disease


PATIENT/PROVIDER PORTAL


HOW IT WORKS

Individuals Individuals set their

mission and milestones

Experts Experts provide advice

and counselling

Friends Friends provide support

and encouragement


CASE STUDY MyViva

Nurse/patient video meetings on site

Medication adherence 100%

Daily engagement by 25% members

Cost savings on nurse/home visits


The two most powerful words for anyone who’s struggling: me too.


EMAIL: [email protected]

LOCATION: Wellington, New Zealand & San Francisco, CA, USA

TEL (NZ): 021 510 669 TEL (US): 650 491 6647

WEB: www.socialcode.io

THANK YOU! J

Siobhan Bulfin at the 2014 Innovation Forum

Business

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