#emetrics milano 2015
CONVERSION ANALYTICS
5 report per migliorare le conversioni
#emetrics 2015, Milano Alessandro Martin
REPRISE MEDIA linkedin.com/in/alemartiN
@esaurito
#emetrics milano 2015
#emetrics milano 2015
control 3
#emetrics milano 2015
control
efficency 2
3
#emetrics milano 2015
Validated learning
control
efficency
1
2
3
#emetrics milano 2015
Hypothesys
Build
Variation
Measure
Data
Learn
#emetrics milano 2015
analizzare testare MISURARE
#emetrics milano 2015
MISURARE
#emetrics milano 2015
#1 METTI IN ORDINE I CANALI
#emetrics milano 2015
#emetrics milano 2015
View > Channel settings > channel grouping
#emetrics milano 2015
View > Channel settings > channel grouping
#emetrics milano 2015
#2 controlla il tuo funnel
#emetrics milano 2015
#emetrics milano 2015
Behaviour > site content > ALL PAGES
#emetrics milano 2015
#3 analizza le landing con
più traffico
#emetrics milano 2015
Behaviour > site content > landing pages
Landing pages sessions Conversion rate
#emetrics milano 2015
#4 segmenta per browser/versione
#emetrics milano 2015
Audience > technology > browser &os
#emetrics milano 2015
Audience > technology > browser &os
#emetrics milano 2015
#emetrics milano 2015
#5 segmenta New vs returning visitor
#emetrics milano 2015
New VS returning
#emetrics milano 2015
testare
#emetrics milano 2015
Prima iterazione
VS
#emetrics milano 2015
VS
0,35 1,04
#emetrics milano 2015
VS
SECONDA iterazione
#emetrics milano 2015
#emetrics milano 2015
VS
2,68 4,17
#emetrics milano 2015
GRAZIE! Alessandro Martin
Head OF SEO - REPRISE MEDIA linkedin.com/in/alemartiN
@esaurito
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