Conversion Analytics - 5 report per migliorare le conversioni
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Transcript of Conversion Analytics - 5 report per migliorare le conversioni
![Page 1: Conversion Analytics - 5 report per migliorare le conversioni](https://reader033.fdocuments.us/reader033/viewer/2022051710/58f302671a28abe5438b45d9/html5/thumbnails/1.jpg)
#emetrics milano 2015
CONVERSION ANALYTICS
5 report per migliorare le conversioni
#emetrics 2015, Milano Alessandro Martin
REPRISE MEDIA linkedin.com/in/alemartiN
@esaurito
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#emetrics milano 2015
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#emetrics milano 2015
control 3
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#emetrics milano 2015
control
efficency 2
3
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#emetrics milano 2015
Validated learning
control
efficency
1
2
3
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#emetrics milano 2015
Hypothesys
Build
Variation
Measure
Data
Learn
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#emetrics milano 2015
analizzare testare MISURARE
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#emetrics milano 2015
MISURARE
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#emetrics milano 2015
#1 METTI IN ORDINE I CANALI
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#emetrics milano 2015
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#emetrics milano 2015
View > Channel settings > channel grouping
![Page 12: Conversion Analytics - 5 report per migliorare le conversioni](https://reader033.fdocuments.us/reader033/viewer/2022051710/58f302671a28abe5438b45d9/html5/thumbnails/12.jpg)
#emetrics milano 2015
View > Channel settings > channel grouping
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#emetrics milano 2015
#2 controlla il tuo funnel
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#emetrics milano 2015
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#emetrics milano 2015
Behaviour > site content > ALL PAGES
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#emetrics milano 2015
#3 analizza le landing con
più traffico
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#emetrics milano 2015
Behaviour > site content > landing pages
Landing pages sessions Conversion rate
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#emetrics milano 2015
#4 segmenta per browser/versione
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#emetrics milano 2015
Audience > technology > browser &os
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#emetrics milano 2015
Audience > technology > browser &os
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#emetrics milano 2015
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#emetrics milano 2015
#5 segmenta New vs returning visitor
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#emetrics milano 2015
New VS returning
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#emetrics milano 2015
testare
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#emetrics milano 2015
Prima iterazione
VS
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#emetrics milano 2015
VS
0,35 1,04
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#emetrics milano 2015
VS
SECONDA iterazione
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#emetrics milano 2015
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#emetrics milano 2015
VS
2,68 4,17
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#emetrics milano 2015
GRAZIE! Alessandro Martin
Head OF SEO - REPRISE MEDIA linkedin.com/in/alemartiN
@esaurito