SLIDEPULSE

CONTENT

STRATEGYBREAKING

BAD STYLE

A GOOD TV SERIESIS MADE UP OF SEVERAL

PARTS…

GOOD

ACTORS

1ST

A GOOD

PLOT 2ND

THE RIGHT

SCREENPLAY3RD

5

THE RIGHT

DIRECTION

4TH6

SO, IF THE MOSTENGAGING, MOSTVIEWED TV SERIESHAVE THESE ELEMENTS..

AND IF YOUR GOAL IS, IN FACT,

ENGAGEMENT…

THEN, WHY NOT APPLY THESE

POINTS TO YOURCONTENT MARKETING STRATEGY?

LETS APPLY THE BREAKING BADSTRATEGY

GOOD ACTORS = YOUR BRAND

YOU ARE THE MAIN CHARACTER, THE PROTAGONIST.

PLOT= YOURBRAND UNIVERSE

THE CONTEXTIN WHICHYOU CHOOSETO EXIST.

SCREENPLAY= YOUR BRAND’SACTIONS & VOICE

THE MESSAGE YOUR BRAND SAYS ABOUT WHO THEYARE.

DIRECTOR= YOUR BRAND’SMARKETER

YOU CONTROL THE CHOICES, SITUATIONS, AND VOICEOF YOURBRAND.

OK, NICE ANALOGY, BUT WHAT’S THE POINT?

THROUGHDYNAMIC, MORPHING, CHALLENGING, AND REVEALINGSITUATIONS.

THE POINT ISENGAGEMENT=CONTINUALCHARACTERDEVELOPMENT…

SINCE ACTIONS SPEAKLOUDER THAN WORDS,

MAKE YOUR BRAND SPEAK THROUGH ACTIONS.

THROW IN PLOT TWISTS,NEW ARCHENEMIES, OBSTACLES

LET YOURAUDIENCE DISCOVERWHO YOURBRAND ISTHROUGHYOUR BRAND’SBEHAVIOR.

KEEP THE SCREENPLAYINTERESTING CREATE NEW

SITUATIONS THATREVEAL YOURBRAND’SPERSONALITY& CHARACTER.

REMEMBERTHAT REAL CHARACTERSEVOLVE

DON’T LET YOURBRAND’SCHARACTERBECOME STATIC,

EVOLVE.

KEEP YOURBRAND COHERENCE

KEEP YOURSUBNARRATIVESTIED TO A LARGERTHEME.

Larger theme

Sub plots

AND FOR THE DIRECTORS..

YOU STEERTOUR BRAND’SEVOLUTION.

DON’T FORGETABOUT THOSEPLOT TWISTS.

SLIDEPULSE

THE END.BY

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