Content Marketing Strategy Breaking Bad Style
23
SLIDEPULSE CONTENT STRATEGYBREAKING BAD STYLE
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Content marketing, although, the hot new topic for online marketing strategy, is not easy to execute successfully. First of all, there's the prime difficulty of finding a way to engage your audiences, making them interested in what you want show them, engaging them. Then, there's the problem that comes with the long term strategy: you might create a buzz once or twice, but how do you keep your audience coming back, and how to you stay coherent to what you represent (without becoming gimicky)? Read more at B2Bdigitalstrategies.com
Transcript of Content Marketing Strategy Breaking Bad Style
SLIDEPULSE
CONTENT
STRATEGYBREAKING
BAD STYLE
A GOOD TV SERIESIS MADE UP OF SEVERAL
PARTS…
GOOD
ACTORS
1ST
A GOOD
PLOT 2ND
THE RIGHT
SCREENPLAY3RD
5
THE RIGHT
DIRECTION
4TH6
SO, IF THE MOSTENGAGING, MOSTVIEWED TV SERIESHAVE THESE ELEMENTS..
AND IF YOUR GOAL IS, IN FACT,
ENGAGEMENT…
THEN, WHY NOT APPLY THESE
POINTS TO YOURCONTENT MARKETING STRATEGY?
LETS APPLY THE BREAKING BADSTRATEGY
GOOD ACTORS = YOUR BRAND
YOU ARE THE MAIN CHARACTER, THE PROTAGONIST.
PLOT= YOURBRAND UNIVERSE
THE CONTEXTIN WHICHYOU CHOOSETO EXIST.
SCREENPLAY= YOUR BRAND’SACTIONS & VOICE
THE MESSAGE YOUR BRAND SAYS ABOUT WHO THEYARE.
DIRECTOR= YOUR BRAND’SMARKETER
YOU CONTROL THE CHOICES, SITUATIONS, AND VOICEOF YOURBRAND.
OK, NICE ANALOGY, BUT WHAT’S THE POINT?
THROUGHDYNAMIC, MORPHING, CHALLENGING, AND REVEALINGSITUATIONS.
THE POINT ISENGAGEMENT=CONTINUALCHARACTERDEVELOPMENT…
SINCE ACTIONS SPEAKLOUDER THAN WORDS,
MAKE YOUR BRAND SPEAK THROUGH ACTIONS.
THROW IN PLOT TWISTS,NEW ARCHENEMIES, OBSTACLES
LET YOURAUDIENCE DISCOVERWHO YOURBRAND ISTHROUGHYOUR BRAND’SBEHAVIOR.
KEEP THE SCREENPLAYINTERESTING CREATE NEW
SITUATIONS THATREVEAL YOURBRAND’SPERSONALITY& CHARACTER.
REMEMBERTHAT REAL CHARACTERSEVOLVE
DON’T LET YOURBRAND’SCHARACTERBECOME STATIC,
EVOLVE.
KEEP YOURBRAND COHERENCE
KEEP YOURSUBNARRATIVESTIED TO A LARGERTHEME.
Larger theme
Sub plots
AND FOR THE DIRECTORS..
YOU STEERTOUR BRAND’SEVOLUTION.
DON’T FORGETABOUT THOSEPLOT TWISTS.
SLIDEPULSE
THE END.BY
B2BDIGITALSTRATEGIES.COM
BRAINSONIC.COM
@B2Bdigitalstrat
