Bicycle tourism in Germany
Fredericia, Nov. 1st. 2010
Thomas FroitzheimAllgemeiner Deutscher Fahrrad-Club ADFC
Bicycle tourism in Germany | Fredericia | 1.11.2010
Best overview: ADFC DiscoveringMap
Bicycle tourism in Germany | Fredericia | 1.11.2010
Annual study of bicycle tourism: “ADFC- Radreiseanalyse”
2.1 million German holidaymakers have been on a bike tour with overnight in the year 2007
2.2 million are “quite sure” they will be planning at least one bike tour in the next 3 years
A further 3.8 million are “considering” a cycling holiday in this period
Bicycle tourism in Germany | Fredericia | 1.11.2010
Most popular bike destination abroad – Top 10
“Please mention your most popular bike destination abroad.”
2,7
2,7
2,9
2,9
3,1
3,5
3,9
5,6
5,6
8,3
0 1 2 3 4 5 6 7 8 9
Salzburg Region
Sweden
Mallorca
Provence
Alps
Elsass
France
Switzerland
Netherlands
Southern Tyrol
Bicycle tourism in Germany | Fredericia | 1.11.2010
Project “Discovering Germany by bike”
Aim:positioning Germany as an attractive country for cycling
500.000 copies and internet presentation
Marketing cooperations and PR
German National Tourist Board – external marketing ADFC – internal marketing
Bicycle tourism in Germany | Fredericia | 1.11.2010
ADFC-network „Bett & Bike“• „Bett & Bike” is nationwide the most successful
accommodation system in bicycle tourism
• The number of Bett & Bike-accommodations grew from 216 (1995) to more then 5.000 (2010) in 3.412 municipalities
• On www.bettundbike.de all accommodations are listed and described, even with their exact GPS-coordinates.
• All accomodations can be downloaded as POI-data for GPS-devices
• The ADFC-Dachgeber (list of accommodation by mutual help) being published in 2010 (23th edition) has actually 2.938 participants.
Bicycle tourism in Germany | Fredericia | 1.11.2010
ADFC-certified routes17 ADFC-Qualitätsradrouten 20102 x ***** Stars
Main-RadwegRadweg „Liebliches Taubertal“
9 x **** StarsVom Main zur Rhön100 Schlösser-RouteEmsRadwegLahntalradwegFürst-Pückler-WegSaar-RadwegRuhrtalRadwegOderbruchbahn-RadwegOder-Spree-Tour
6 x *** StarsOder-Neiße-RadwegRadweg Berlin – KopenhagenSpree-RadwegKohle-Wind & Wasser-TourBischofstourDahmeRadweg
Bicycle tourism in Germany | Fredericia | 1.11.2010
Satellite Navigation for bicyclists
• High demand in bicycle navigation following car navigation trend• Manufacturers like Garmin quoting big efforts• In the last years Garmin got several competitors (SatMap, Lowrance, Xplova, Magellan, Falk...) • More www-sites and portals offering their bicycling routes as GPS-data (“tracks”) to be downloaded (ADFC-Tourenportal)• Hard- and software not as easy as car navigation• Smartphones coming up, but are less suited for outdoor usage
Bicycle tourism in Germany | Fredericia | 1.11.2010
New mapping project: OpenStreetMap • “Wiki”-project: everybody can help fulfilling the worldwide map• Free of licence fees (CCbySA)• can be used on GPS-devices as free maps• municipalities and entrepreneurs can add their hotels, their ways...• more detailed and actual than commercial navigation maps• very precise in big cities, lacking content in the countryside• Special edition “OpenCycleMap” with bicyle routes
Bicycle tourism in Germany | Fredericia | 1.11.2010
Geocaching – digital treasure hunting
• Internet sites like www.geocaching.com show hidden „treasures“ – boxes with simple content• found can be documented in the internet• getting new target groups
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