Bicycle Tourism in Germany

Bicycle tourism in Germany

Fredericia, Nov. 1st. 2010

Thomas FroitzheimAllgemeiner Deutscher Fahrrad-Club ADFC

Bicycle tourism in Germany | Fredericia | 1.11.2010

Best overview: ADFC DiscoveringMap


Annual study of bicycle tourism: “ADFC- Radreiseanalyse”

2.1 million German holidaymakers have been on a bike tour with overnight in the year 2007

2.2 million are “quite sure” they will be planning at least one bike tour in the next 3 years

A further 3.8 million are “considering” a cycling holiday in this period


Most popular bike destination abroad – Top 10

“Please mention your most popular bike destination abroad.”

2,7

2,7

2,9

2,9

3,1

3,5

3,9

5,6

5,6

8,3

0 1 2 3 4 5 6 7 8 9

Salzburg Region

Sweden

Mallorca

Provence

Alps

Elsass

France

Switzerland

Netherlands

Southern Tyrol


Project “Discovering Germany by bike”

Aim:positioning Germany as an attractive country for cycling

500.000 copies and internet presentation

Marketing cooperations and PR

German National Tourist Board – external marketing ADFC – internal marketing


ADFC-network „Bett & Bike“• „Bett & Bike” is nationwide the most successful

accommodation system in bicycle tourism

• The number of Bett & Bike-accommodations grew from 216 (1995) to more then 5.000 (2010) in 3.412 municipalities

• On www.bettundbike.de all accommodations are listed and described, even with their exact GPS-coordinates.

• All accomodations can be downloaded as POI-data for GPS-devices

• The ADFC-Dachgeber (list of accommodation by mutual help) being published in 2010 (23th edition) has actually 2.938 participants.


ADFC-certified routes17 ADFC-Qualitätsradrouten 20102 x ***** Stars

Main-RadwegRadweg „Liebliches Taubertal“

9 x **** StarsVom Main zur Rhön100 Schlösser-RouteEmsRadwegLahntalradwegFürst-Pückler-WegSaar-RadwegRuhrtalRadwegOderbruchbahn-RadwegOder-Spree-Tour

6 x *** StarsOder-Neiße-RadwegRadweg Berlin – KopenhagenSpree-RadwegKohle-Wind & Wasser-TourBischofstourDahmeRadweg


Satellite Navigation for bicyclists

• High demand in bicycle navigation following car navigation trend• Manufacturers like Garmin quoting big efforts• In the last years Garmin got several competitors (SatMap, Lowrance, Xplova, Magellan, Falk...) • More www-sites and portals offering their bicycling routes as GPS-data (“tracks”) to be downloaded (ADFC-Tourenportal)• Hard- and software not as easy as car navigation• Smartphones coming up, but are less suited for outdoor usage


New mapping project: OpenStreetMap • “Wiki”-project: everybody can help fulfilling the worldwide map• Free of licence fees (CCbySA)• can be used on GPS-devices as free maps• municipalities and entrepreneurs can add their hotels, their ways...• more detailed and actual than commercial navigation maps• very precise in big cities, lacking content in the countryside• Special edition “OpenCycleMap” with bicyle routes


Geocaching – digital treasure hunting

• Internet sites like www.geocaching.com show hidden „treasures“ – boxes with simple content• found can be documented in the internet• getting new target groups

Bicycle Tourism in Germany

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