Bicycle Tourism of Germans in 2010

CycleSummit 2011

CycleSummit 2011

Trendscope – Market Research & Consulting

Oliver Brimmers | [email protected] | T +49 (0) 221 9851083-14

Gottfried-Hagen-Str. 60 | 51105 Köln | www.trendscope.com

CycleSummit 2011

� Pre study:

CATI Main survey

Main study:

Methodology and Methodology and sample

2

� Main study:

Paper-pencil

CycleSummit 2011

Methodology and Methodology and sample

� Survey period:

May - September 2010

� Sample:

2187 cyclists from Germany

3

� A quota sample:

Representative by

age, sex, Nielsen areas and type

of bicycle tourism (cycling holidays

vs. cycling trips)

CycleSummit 2011

2010

Cycling trips

Cycling excursionist

SamplesMethodology and Methodology and

sample

4

Cycling holidays

Cycling tourist

Regional cyclist

Holiday cyclist (Cycling as secondary motive)

CycleSummit 2011

Survey sitesMethodology and Methodology and

sample

5

CycleSummit 2011

Type of cycling holiday Sex

63 37Cycling tourist

male female

6

Angaben in Prozent

Basis UR (n)= 540

Basis RR (n)= 216

Basis RW (n)= 285

54

56

46

44

0% 50% 100%

Holiday cyclist

Regional cyclist

CycleSummit 2011

Age

17 35 44 13Cycling tourist

Younger than 18 18 to 25 years

26 to 45 years 46 to 65 years

Older than 65 years

Type of cycling holiday

7

Angaben in Prozent

Basis UR (n)= 540

Basis RR (n)= 216

Basis RW (n)= 285

1

2

3

2

33

25

44

47

18

23

0% 50% 100%

Holiday cyclist

Regional cyclist

Ø Age of Holiday cyclists: 51,44 years

Ø Age of Cycling tourists: 48,19 years

Ø Age of Regional cyclists: 53,45 years

CycleSummit 2011

Daily cycling time (in hours)

3 16 35 20 25Cycling tourist

1 to 2 hours 3 to 4 hours 5 to 6 hours

7 to 8 hours more than 8 hours


8

Angaben in Prozent

Basis UR (n)= 540

Basis RR (n)= 216

Basis RW (n)= 285

11

2

42

33

16

36

6

8

25

22

0% 50% 100%

Holiday cyclist

Regional cyclist

„How long have you been travelling by bik today?“

Ø cycling hours – Regional cyclist: 5,00

Ø cycling hours – Cycling tourist: 5,84

Ø cycling hours – Holiday cyclist: 4,11

CycleSummit 2011

Media usage for planning

24 22 20 7 27Cycling tourist

Internet in general Maps Bicycle tour guide

Brochures Other


9

Angaben in Prozent

Basis UR (n)= 540

Basis RR (n)= 216

Basis RW (n)= 285

26

20

25

26

15

23

15

8

18

23

0% 50% 100%

Holiday cyclist

Regional cyclist

"Which media do you use for planning a cycling holiday / trip?"

CycleSummit 2011

Usage of bike rental

93 7Cycling tourist

own bike bike rental


10

Angaben in Prozent

Basis UR (n)= 540

Basis RR (n)= 216

Basis RW (n)= 285

75

86

25

14

0% 50% 100%

Holiday cyclist

Regional cyclist

„Do you use your own bike or a rental bike?

CycleSummit 2011

E-bike usage

3 97Cycling tourist

Yes No


11

Angaben in Prozent

Basis UR (n)= 540

Basis RR (n)= 216

Basis RW (n)= 285

4

5

96

95

0% 50% 100%

Holiday cyclist

Regional cyclist

„Is your used bike an e-bike or pedelec?

CycleSummit 2011

Accommodation

23 18 11 12 11 9 339Cyclingtourist

Pension Hotel Youth hostel

Campsite Inn Private rooms

Bed & breakfast Holiday flat Other


12

Angaben in Prozent

Basis UR (n)= 540

Basis RR (n)= 216

Basis RW (n)= 285

13

10

17

20

5

5

30

6

3

2

4

10

1

0

11

21

15

26

0% 50% 100%

Holidaycyclist

Regionalcyclist

„Where did you stay?“

CycleSummit 2011

Meals

35 35 25 41Cyclingtourist

Bed & breakfast Self-catering Restaurants etc.

Halfboard Other


13

Angaben in Prozent

Basis UR (n)= 540

Basis RR (n)= 216

Basis RW (n)= 285

12

20

46

36

28

28

11

7

3

9

0% 50% 100%

Holidaycyclist

Regionalcyclist

„How did you cater yourself?“

CycleSummit 2011

Location of booking -Accommodation

64 19 637Cycling tourist

Accommodation Online travel agency

Tourist information Travel agency

Other


14

Angaben in Prozent

Basis UR (n)= 540

Basis RR (n)= 216

Basis RW (n)= 285

71

75

10

5

3

5

5

5

12

10

0% 50% 100%

Holiday cyclist

Regional cyclist

"Where did you book your accommodation?"

CycleSummit 2011

Usage of cycling-tour operators

32 68Cycling tourist

Ja Nein


15

Angaben in Prozent

Basis UR (n)= 540

Basis RR (n)= 216

Basis RW (n)= 285

4

24

96

76

0% 50% 100%

Holiday cyclist

Regional cyclist

„How did you organise your last cycling holiday?“

CycleSummit 2011

Added value and Added value and economic relevance

Average daily expenses per person

7,22 €

17,05 €

22,15 €

Shop for groceries

Dining in restaurants

Accommodation

Cycling tourist & Regional cyclist

16

0,22 €

0,37 €

0,14 €

3,48 €

2,60 €

0 5 10 15 20 25

Other

Entertainment - and

sports facilities

Other services

Means of transport

Other purchases

„ How many Euros did you spend for…?“

Angaben in Prozent

Basis RU (n)= 224

CycleSummit 2011

Certification

10

34

33

Yes

Cycling tourists Regional cyclists Holiday cyclists

Awareness

17

90

10

66

67

0% 20% 40% 60% 80% 100%

No

Angaben in Prozent

Basis UR (n)= 543

Basis RR (n)= 216

Basis RW (n)= 285

“Do you know certificates for bike paths or bike friendly hosts?”

CycleSummit 2011

Which certificates knows the German cyclotourist?

18

CycleSummit 2011

Recognition of Recognition of certificates

Cycling tourists(n)=285

Regional cyclists(n)=216

19

14% 19%

18% 13%

„Which certificates do you know?“ (unaided awareness)

(Multiple answers possible)

CycleSummit 2011

How important are certificates for the choice of a cycling destination?

20

destination?

CycleSummit 2011

11 48 31 10Cycling

tourist

very important important

less important unimportant

Relevance of Relevance of certificates

Certified bike paths

12

1

33

55

43

40

12

4

0% 50% 100%

Holiday

cyclist

Regional

cyclist

21

Angaben in Prozent

Basis UR (n)= 55

Basis RR(n)= 77

„How important are certificates for the choice of your destination?“

Basis RW (n)= 96

CycleSummit 2011

16 43 33 8Cycling

tourist



Certified hostsRelevance of Relevance of certificates

12

7

40

64

33

25

16

4

0% 50% 100%

Holiday

cyclist

Regional

cyclist

22

Angaben in Prozent

Basis UR (n)= 55

Basis RR(n)= 73

Basis RW (n)= 96

„How important are certificates for the choice of your destination?“

CycleSummit 2011

What are the relevant quality criteria?

23

CycleSummit 2011

49 43 71

0% 20% 40% 60% 80% 100%



Quality criteria Cyclotourists - Bike paths

Route with light traffic

Condition of roads, bike paths & trails 45

46

38

33

46

43

54

47

8

9

8

17

1

2

1

4

24

"How important are the mentioned aspects for your cycling holiday?"

Condition of roads, bike paths & trails

Signs for cyclists

Varied route

Surface characteristics of the cycle path

Basis (n)=1.049

CycleSummit 2011

28

20

48

52

19

24

4

4

0% 20% 40% 60% 80% 100%



Lockable room for the wheels

Drying facilities for clothes etc.

Quality criteriaCyclotourists -Accommodation

20

29

15

14

13

52

37

57

52

52

24

28

24

27

28

4

6

5

6

7

25

Drying facilities for clothes etc.

Accommodation for one night

Access to information

Access to hiking maps

Information to the nearest bike shop

Basis (n)=1.049

"How important are the mentioned aspects for your accommodation?"

CycleSummit 2011

InhaltThank you very much Thank you very much

for your attention!Any questions?

26

Trendscope

Market Research & Consulting

Oliver Brimmers

[email protected]

T +49 (0) 221 9851083-14

Bicycle Tourism of Germans in 2010

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