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Page 1: Becoming the most profitable company in your market

Copyright © Synergy Solutions, Inc. www.synergysolutions.net

Lesson 1 Basic Understanding/Overview

Being the most profitable company in your market place

Tom KunzPast President CENTURY 21,International Author, Speaker,Successful Social & BusinessEntrepreneur

Mark BoersmaAuthor, International

Speaker, CEO, Entrepreneur,

and--more importantly--father of 7 children

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Have you ever wondered if there was a science to creating more sales and/or more profit as a company?

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Have you ever wondered if there was technology, tools, and/or systems available which would take your business to the next level?

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Would you like to uncover the hidden gold nuggets of getting everyone of your team members to think as if they were the business owner?

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Imagine . . . having the systems, technology, tools, the plan and the coaching to fulfill the vision you have for your company!

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Working together we can accomplish so much more . . . than what we can do on our own.

Connect with the person who invited you or call toll free 888.230.2300

Share this group coaching session with 1 to 3 other individuals this week and connect over coffee or a phone call

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The Power Of Natural Laws

Three Steps To AnythingStep 1: ExaminationStep 2: SolutionsStep 3: Implementation

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Step 1: Examination1a. Who would be your ideal lead? Why?1b. If there was one type of person you would like to be in a master mind group who

would that be?

2. What would be your biggest challenge you are facing in any area of your life today?

3. If someone could help you in any area of your life, what would you looooooove help on?

4. Which one of the following shapes would you tend to like the most, list as 1, second - 2, and third - 3?

__ - Cube __ - Pyramid __ - Wavy Line __ - Ball

5. Which one of these things would cause you the most frustration in any area of your life? Mark most frustrating as 1, second as 2, and third as 3.

__ - Things not be done properly and in order, __ - Things being out-of-control, __ - Things not being fun or things being boring __ - Conflict with other people

6. If you could change something about yourself what would that be?

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If a business owner/printing company provided this session to you, give them a call today. They will have a number of solutions which will change the way you do business forever.

or call toll free 888.230.2300

Step 2: Solutions

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Natural Law

Natural Laws

Roller Coaster Mystery

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It’s not unusual for someone who is in need of your products or services to know between 6 and 9 other people who also need your products or services.

1

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Natural LawThe Cluster Principle

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3 Areas To Business5 Areas to being the most profitable business in your market place.

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Area 1: Marketing

This area covers how to generate more and better prospects. It covers marketing and getting referrals from current and past clients as well as other sources. One small adjustment in this area can double your profitability.

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Area 2: Pre-Sales

We can invest hundreds of thousands of dollars in time and money into Marketing (Area 1) and then only convert one out of ten leads. Why? There are many reasons, which is why it’s so difficult to know how to correct or change these numbers. By using unique processes, systems, tools, and technology, we’re able to quickly identify where we may need to make key changes. If we can help us to convert just one more lead out of those ten, you could double our sales with no additional work, leads, or efforts.

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Area 3: The SaleThis area is an art and a science. It’s the hardest part to truly understand and duplicate. By improving Areas 1 Marketing and 2 Pre-Sales, Area 3 The Sale will automatically improve. By teaching you and your team how to identify an individual’s personality in 15 seconds, your sales people will experience a newfound excitement, energy, and effectiveness. By using systems, tools, and automated processes along with technology and media, the way you do business will be changed forever.

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Area 4: Servicing

We often look at servicing as a cost center rather than a profit center. We know, by studying natural laws, that strong servicing of one’s business can actually produce more new sales opportunities than Area 3: The Sale.

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Area 5: Relationship For Life This is the dream and passion of every

manager, entrepreneur, and CEO. We must aim to keep our clients for life if we’re going to grow and maintain profitability. This is a combination of two key elements:

1. A company culture that believes and practices natural laws for success, and

2. The proper implementation of technology, training, tools, systems, and the development of people.

A “client for life” mentality will bring the other four areas into a symphony of success for our clients, vendors, employees, and stockholders/ owners.

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Copyright © Synergy Solutions, Inc.

5 Areas To A Profitable Business

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Building Our Business Based on Natural Laws

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3 Steps To AnythingStep 1: ExaminationStep 2: SolutionsStep 3: Implementation

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4 Types of Personalities

Analytical Driver

Amiable Expressive

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More

Assertive

Less

Assertive

Task

People

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Survey Results:What would you love help on?

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• Online marketing, new technologies• Marketing planning• New customers• Getting new customers• Growth

Area 1: Marketing

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• Getting our sales people to do a better job of prospecting

• Having new clients• More Qualified Prospects that are

ready for monthly Direct Mail Campaigns

Area 2: Pre-Sales

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• Sales and cash flow• News Sales• Sales• Sales and marketing• Increasing sales• Help in showing our sales reps that low

prices should not be the reason for winning a job

Area 3: The Sale

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• Building more sales and a more dependable staff.

• Generating new sales in a down economy, that and cutting down my slice when I use my driver!

• Sales• Increased revenue• Sales & marketing• A sales/prospecting system I can live with• not sure

Area 3: The Sale

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• Figuring out how to standardize non-standard procedures for multiple recipients of a service

Area 4: Servicing

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• Increasing margins on printing prices• Would love to have people keep their eyes

open for individuals/companies who may want to partner with us.

• Growing it• Finding Xerox toner• Coordinating Quickbooks and Franklin

Area 5: Relationship For Life

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• Communication and Thought process• Keeping up with online changes• Growing our web to print business• Web2Print• An email clerk/clone.• Less time at work, more time with family

and profit for business

Area 5: Relationship For Life

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Survey Results:What are your biggest challenges?

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• New business

Area 1: Marketing

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• Declining print volumes• declining volumes• we are losing too many sales• Pricing• Making minimum revenues• Increasing sales• The Economy

Area 3: The Sale

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• Determining what services add value to our customers to help retain them

Area 4: Servicing

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Strong Business Plan/System• Organization and Standardization• Too much opportunity, not enough

time• Managing new market areas• How best to undertake lead generation• Keeping up with all the amazing

opportunities that are coming our way.

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Strong Business Plan/System• Managing all the tasks I have to

oversee• New Software and Digital presses• Communication and Thought process• Keeping up with online changes• Web2print• Trying to get through all the emails

each day.

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Strong Business Plan/System• The depressed economy is keeping my

good and faithful customers from ordering as they have in the past.

• Transitioning from traditional to e-communications

• Keeping business and growing business

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If a business owner/printing company provided this session to you, give them a call today. They will have a number of solutions which will change the way you do business forever.

or call toll free 888.230.2300

Step 2: Solutions

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Working together we can accomplish so much more . . . than what we can do on our own.

Connect with the person who invited you or call toll free 888.230.2300

Share this group coaching session with 1 to 3 other individuals this week and connect over coffee or a phone call