Becoming the most profitable company in your market
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Transcript of Becoming the most profitable company in your market
Copyright © Synergy Solutions, Inc. www.synergysolutions.net
Lesson 1 Basic Understanding/Overview
Being the most profitable company in your market place
Tom KunzPast President CENTURY 21,International Author, Speaker,Successful Social & BusinessEntrepreneur
Mark BoersmaAuthor, International
Speaker, CEO, Entrepreneur,
and--more importantly--father of 7 children
Have you ever wondered if there was a science to creating more sales and/or more profit as a company?
Have you ever wondered if there was technology, tools, and/or systems available which would take your business to the next level?
Would you like to uncover the hidden gold nuggets of getting everyone of your team members to think as if they were the business owner?
Imagine . . . having the systems, technology, tools, the plan and the coaching to fulfill the vision you have for your company!
Working together we can accomplish so much more . . . than what we can do on our own.
Connect with the person who invited you or call toll free 888.230.2300
Share this group coaching session with 1 to 3 other individuals this week and connect over coffee or a phone call
The Power Of Natural Laws
Three Steps To AnythingStep 1: ExaminationStep 2: SolutionsStep 3: Implementation
Step 1: Examination1a. Who would be your ideal lead? Why?1b. If there was one type of person you would like to be in a master mind group who
would that be?
2. What would be your biggest challenge you are facing in any area of your life today?
3. If someone could help you in any area of your life, what would you looooooove help on?
4. Which one of the following shapes would you tend to like the most, list as 1, second - 2, and third - 3?
__ - Cube __ - Pyramid __ - Wavy Line __ - Ball
5. Which one of these things would cause you the most frustration in any area of your life? Mark most frustrating as 1, second as 2, and third as 3.
__ - Things not be done properly and in order, __ - Things being out-of-control, __ - Things not being fun or things being boring __ - Conflict with other people
6. If you could change something about yourself what would that be?
If a business owner/printing company provided this session to you, give them a call today. They will have a number of solutions which will change the way you do business forever.
or call toll free 888.230.2300
Step 2: Solutions
Natural Law
Natural Laws
Roller Coaster Mystery
Copyright © Synergy Solutions, Inc.
It’s not unusual for someone who is in need of your products or services to know between 6 and 9 other people who also need your products or services.
1
Copyright 2001 © Synergy Solutions, Inc. www.synergysolutions.net
Natural LawThe Cluster Principle
3 Areas To Business5 Areas to being the most profitable business in your market place.
Area 1: Marketing
This area covers how to generate more and better prospects. It covers marketing and getting referrals from current and past clients as well as other sources. One small adjustment in this area can double your profitability.
Copyright © Synergy Solutions, Inc.
Area 2: Pre-Sales
We can invest hundreds of thousands of dollars in time and money into Marketing (Area 1) and then only convert one out of ten leads. Why? There are many reasons, which is why it’s so difficult to know how to correct or change these numbers. By using unique processes, systems, tools, and technology, we’re able to quickly identify where we may need to make key changes. If we can help us to convert just one more lead out of those ten, you could double our sales with no additional work, leads, or efforts.
Copyright © Synergy Solutions, Inc.
Area 3: The SaleThis area is an art and a science. It’s the hardest part to truly understand and duplicate. By improving Areas 1 Marketing and 2 Pre-Sales, Area 3 The Sale will automatically improve. By teaching you and your team how to identify an individual’s personality in 15 seconds, your sales people will experience a newfound excitement, energy, and effectiveness. By using systems, tools, and automated processes along with technology and media, the way you do business will be changed forever.
Copyright © Synergy Solutions, Inc.
Area 4: Servicing
We often look at servicing as a cost center rather than a profit center. We know, by studying natural laws, that strong servicing of one’s business can actually produce more new sales opportunities than Area 3: The Sale.
Copyright © Synergy Solutions, Inc.
Area 5: Relationship For Life This is the dream and passion of every
manager, entrepreneur, and CEO. We must aim to keep our clients for life if we’re going to grow and maintain profitability. This is a combination of two key elements:
1. A company culture that believes and practices natural laws for success, and
2. The proper implementation of technology, training, tools, systems, and the development of people.
A “client for life” mentality will bring the other four areas into a symphony of success for our clients, vendors, employees, and stockholders/ owners.
Copyright © Synergy Solutions, Inc.
Copyright © Synergy Solutions, Inc.
5 Areas To A Profitable Business
Building Our Business Based on Natural Laws
3 Steps To AnythingStep 1: ExaminationStep 2: SolutionsStep 3: Implementation
4 Types of Personalities
Analytical Driver
Amiable Expressive
Copyright © Synergy Solutions, Inc. www.synergysolutions.net
More
Assertive
Less
Assertive
Task
People
Survey Results:What would you love help on?
• Online marketing, new technologies• Marketing planning• New customers• Getting new customers• Growth
Area 1: Marketing
• Getting our sales people to do a better job of prospecting
• Having new clients• More Qualified Prospects that are
ready for monthly Direct Mail Campaigns
Area 2: Pre-Sales
• Sales and cash flow• News Sales• Sales• Sales and marketing• Increasing sales• Help in showing our sales reps that low
prices should not be the reason for winning a job
Area 3: The Sale
• Building more sales and a more dependable staff.
• Generating new sales in a down economy, that and cutting down my slice when I use my driver!
• Sales• Increased revenue• Sales & marketing• A sales/prospecting system I can live with• not sure
Area 3: The Sale
• Figuring out how to standardize non-standard procedures for multiple recipients of a service
Area 4: Servicing
• Increasing margins on printing prices• Would love to have people keep their eyes
open for individuals/companies who may want to partner with us.
• Growing it• Finding Xerox toner• Coordinating Quickbooks and Franklin
Area 5: Relationship For Life
• Communication and Thought process• Keeping up with online changes• Growing our web to print business• Web2Print• An email clerk/clone.• Less time at work, more time with family
and profit for business
Area 5: Relationship For Life
Survey Results:What are your biggest challenges?
• New business
Area 1: Marketing
• Declining print volumes• declining volumes• we are losing too many sales• Pricing• Making minimum revenues• Increasing sales• The Economy
Area 3: The Sale
• Determining what services add value to our customers to help retain them
Area 4: Servicing
Strong Business Plan/System• Organization and Standardization• Too much opportunity, not enough
time• Managing new market areas• How best to undertake lead generation• Keeping up with all the amazing
opportunities that are coming our way.
Strong Business Plan/System• Managing all the tasks I have to
oversee• New Software and Digital presses• Communication and Thought process• Keeping up with online changes• Web2print• Trying to get through all the emails
each day.
Strong Business Plan/System• The depressed economy is keeping my
good and faithful customers from ordering as they have in the past.
• Transitioning from traditional to e-communications
• Keeping business and growing business
If a business owner/printing company provided this session to you, give them a call today. They will have a number of solutions which will change the way you do business forever.
or call toll free 888.230.2300
Step 2: Solutions
Working together we can accomplish so much more . . . than what we can do on our own.
Connect with the person who invited you or call toll free 888.230.2300
Share this group coaching session with 1 to 3 other individuals this week and connect over coffee or a phone call