Download - Basic Brand Strategy Template for B2B Startups

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Company Purpose/Mission [Your underlying mission; why your company exists in the first place]

Brand Posi3on Statement [A statement about how you want to be perceived; how you want people to feel, think and talk about you]

Unique Value Proposi3on [The unique value you’re offering; what makes you different; your ‘secret sauce’]

Why You Can Believe Our Claims [A summary of proof points that support your posi.on]

Brand A@ributes [ANributes that reflect your belief system and brand personality – this is important as it informs the impression you want people to have about you]

Audience Promise [One sentence that sums up your brand’s promise]

Messaging Tone [High level tone for your brand’s messaging]

Elevator Pitch [What you would say to someone who asks: “So what do you do and why should I care?”]

Tagline(s) [Brief statements that encapsulate your brand story and value proposi.on]

Basic Brand Strategy Template


Can you fill in the slots on the previous slide?

It shows strategic things to think through and is a simplified approach to confirm your Brand Strategy.

It’s par.cularly helpful for startups anxious to get to market.

Image Source: Crea.ve Commons flickr.com/horizontal integra.ons


Can you summarize what your brand is about?

If you are though\ul about what goes in said template... you may be more successful.

Image Source: Crea.ve Commons flickr.com/rzganoza

Want a more detailed example? Visit Lydia’s Marke.ng Blog for the full narra.ve on this template and a mock sample.

Click here: A Brand Strategy Template for B2B Startups

Image Source: Crea.ve Commons flickr.com/mukumbura


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